Global Marketing: Strategies for Expanding Business Online

Global Marketing

EXECUTIVE SUMMARY
Global Marketing is not only about expanding the business online but also includes the
marketing process from planning to sell the product. The report is in relation to the
understanding of the concept and strategies that are formulated by the organisation to achieve
success which will increase the profitability position of the organisation. Different methods that
route to expand online are also mentioned in the report.

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A brief background of the company.......................................................................................3
Potential internationalisation that triggers and motives the company to move into international
markets...................................................................................................................................3
Comparison of international markets using global marketing models...................................5
Analyse the method of market entry used by the company....................................................6
Potential marketing strategy used to ensure success in international market.........................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.................................................................................................................8