Global Marketing Strategy and Planning Report 2022

Running head: GLOBAL MARKETING STRATEGY AND PLANNING
Global Marketing Strategy and Planning
Name of the Student
Name of the University
Author’s Note

GLOBAL MARKETING STRATEGY AND PLANNING1
Executive Summary
This current report has focused on the global marketing strategies of Apple Inc. in Japan
along with identifying the issues that are directly associated with the company. Global
marketing theories has been included in this study, which highlights different types of
theories that are relevant to the company. The association of logical consent that are
consistent in nature includes the effective marketing condition for analysing the effective
marketing strategies for Apple in Japan. IPhone is the product that is manufactured by Apple
to attract the customers of Japan, which includes the planning for marketing along with
strategies for marketing.

GLOBAL MARKETING STRATEGY AND PLANNING2
Table of Contents
Introduction................................................................................................................................3
Identifying and analysing the issue............................................................................................3
Global marketing theories..........................................................................................................4
Identifying marketing decision..................................................................................................5
Development of the managerial recommendation.....................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

GLOBAL MARKETING STRATEGY AND PLANNING3
Introduction
Global marketing strategy is important for an organisation as it includes the
improvement in the effectiveness of the products and services that are provided to the
customers by the company. Strategies that are related to marketing mainly highlights the
plans and procedures that are associated with the technologies that are currently pursuing
with the selected company. In this study, Apple Inc. has been take into consideration, which
includes the identification of issue that might hamper the overall business procedures. This
study includes the global marketing theories that help the company in mitigating the issue
that arises in the business operation. The decision for marketing is required to be identified
that includes the overall process of reaching the targeted customers in the targeted market.
Different managerial decision has been discussed along with the recommendation that helps
Apple to rise from the detected issues.
Identifying and analysing the issue
Apple Inc. is considered as one of the largest consumers’ electronics company in the
world and operates with more than 300 stores all around the world. Different types of
products is being manufactured by Apple, which is also favoured by the customers. Few
years back, the company has faced certain issues with their products that distracts the
customers from purchasing their products. As per Zeriti et al., (2014) this particular company
has faced the issue in Japan and as per the market condition, the company comes up with
certain marketing ideas for clarifying these issues. Apple Inc. has launched iPhone in the year
2007 with most of the functions that has been introduced for the first time. The issue that is
associated with the company includes the targeted market where the product mainly aims the
premium segment customers in its targeted market. On other hand, Softbank Corp has
established in Japan, which provides telecommunication services to the customers along with