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Global Marketing Strategy and Planning for Apple iPhone in Japan

   

Added on  2022-11-19

12 Pages535 Words286 ViewsType: 286
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Global Marketing
Strategy and
Planning
Apple iPhone in Japan
(Student Details:)
Global Marketing Strategy and Planning for Apple iPhone in Japan_1

Outline
Introduction to the case
Current market situation
The Partnership with Softbank
Reasons for failure
Marketing Mix
Alternative strategies
Identification of The problem
Managerial Recommendations
Summary
Global Marketing Strategy and Planning for Apple iPhone in Japan_2

Introduction
Steve Jobs sent senior vice president to
Japan
The launch of iPhone 3GS was done in
Japan by Eric Miller
Eric researched on Japanese market
conditions
Eric found a need of sorting out the
broken link amid iPhone and Japanese
end users
Global Marketing Strategy and Planning for Apple iPhone in Japan_3

The Market Situation
The Japanese market found difficult
There are so many foreign companies
which were failed to enter Japanese market
Economy of the Japan is stagnating since
initial 90’s
Japan is potential market for iPhone sale
3G network within Apple’s iPhone is a very
common feature in the nation of Japan
Almost all Japanese phones utilise 3G for
accessing internet services
Global Marketing Strategy and Planning for Apple iPhone in Japan_4

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