Global Marketing Strategy for Just Eat

Global marketing
strategy

Table of Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
The company (Internal analysis)..............................................................................................................4
The market:.............................................................................................................................................6
The Global marketing strategy................................................................................................................9
Recommendations.................................................................................................................................11
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Global marketing strategy refers to the chain of activities of adjusting the marketing
strategies of the organization to adopt the conditions of other nation (Astuti and Dewi, 2019).
Global marketing is majorly related with the selling the organisational products and service into
the wider marketplace to remain competitive in marketplace. it is the full fledged process of
planning, creating and positioning and promoting products in the wider marketplace. respective
report is based on the Just eat which is a British online food order and delivery service and act as
an intermediary between the independent take outs and consumers. Respective report is based on
the significance of global marketing strategies while an organization aimed to operate in other
market or region to enlarge business opportunities. To elaborate respective factors includes the
internal analysis and evaluation of market. Further it includes the marketing mix of organization
with recommendations to improve the outputs in potential manner.
MAIN BODY
The company (Internal analysis)
The company
Just Eat is British firm which provide service related to online food order and delivery.
This firm generally acts as an intermediary among the independent takeout food outlets and
customers. Its head office is located at London, United Kingdom and they are nested its business
across 13 countries which include Oceania, Asia, Americas and Europe (Curiel, 2020).
Respective firm is operating their business at the online food ordering industry as well as it is
founded in 2001 by Jesper Buch, Per Meldgaard and Henrik Ostergaard. Its parent company is
Takeaway.com and its subsidiaries are iFood, City Pantry, Skip The Dishes and Menulog. The
internal analysis of Just Eat can be conducted by SWOT analysis as well as it will also help in
understanding its competitive advantages and internal competition. SWOT analysis of respective
company is given below:-
Strengths Weaknesses
 Reliable Suppliers – Respective
Company have strong base of the
 Rented Property – Just Eat significant
proportion of property are own is on