SWOT Analysis for Global Marketing

Running head: GLOBAL MARKETING
Global Marketing
Name of the Student
Name of the University
Author Note

1GLOBAL MARKETING
Table of Contents
SWOT Analysis...............................................................................................................................2
Strengths......................................................................................................................................2
Weaknesses..................................................................................................................................3
Opportunities...............................................................................................................................3
Threats.........................................................................................................................................3
Key implication of SWOT analysis.................................................................................................4
Reference List..................................................................................................................................6

2GLOBAL MARKETING
SWOT Analysis
Strengths
The image of the company is well established on a global scale, as it has restaurants in
more than 100 locations. The company also provides facilities to the customers who want to
reserve the area so that they can come and dine at a later period. The restaurant also offers
beverages in its menu so that it can attract the customers who would like to have a drink with the
food that they have ordered (Espinosa, Monahan & Ortinau, 2016).
The company also provides the option of presenting ‘Gift Cards’ to the customers so that
they can gift the coupons to the near and dear ones. The use of these cards are a tool of
promotion for the company, as the customers who have visited the restaurant can communicate
with others regarding the quality of food that is provided by the company. It will also act as a
means of advertising platform for the company through word-of-mouth communication. The
company also provides its customers with a private dining session for which they have separate
rooms. This allows the restaurants to cater to all kinds of customers who are looking for a private
space while having their meals (Dalbor & Lee, 2017).
The Unique Selling Proposition (USP) for the company is that the food that they serve to
the customers is not readily available in other restaurants. The company uses the best quality of
beef that is present in the United States and is meant for the purpose of exporting to other
countries. They also use the beef that is produced in the Australia, as it meets the standard of the
meat that is present in the US. This helps the company in providing the best quality of meat to its
customers so that they can have a better experience with food. The company also maintains a
low scale of economy with the food that they are offering to its customers, as the target market