Global Marketing: Strategy and Implementation

GLOBAL MARKETING

TABLE OF CONTENT
 Introduction
 COMPANY BRIEF BACKGROUND-
 ABOUT SELECTED INTERNATIONAL MARKET
 BRAND POSITIONING
 CUSTOMER VALUE PROPOSITION
 PRICING STRATEGY
 DISTRIBUTION STRATEGY
 PEOPLE, PHYSICAL EVIDENCE-
 CONCLUSION
 REFERENCES

INTRODUCTION
 Global Marketing is a strategy that includes everything like planning,
production, promotion, and distribution of company's product in a
worldwide market.
 Global marketing is relevant for such companies whose product has
global demand like, durable items, cloths, auto mobiles etc.
 The Report describes a marketing programme into a new international
market .
 It further explain marketing mix of the product.

COMPANY BRIEF BACKGROUND
 It is a multinational retailer company which is headquartered in
Westminster, London that deals with home products, food products
and clothing items.
 It was founded in 1884 by Michael Marks and Thomas Spencer. At
present, company owns 990 stores across United Kingdom, which
includes 600 stores that deals only in food items.
 Till 1950, all the goods of the company are sold under same label i.e.,
'St. Michael' . But, women's cloths, girls school uniform are sold
under 'St. Margaret' label until, whole range of merchandise items
became 'St. Michael'.