Global Markets and Entry Strategy

Global Markets and
Entry Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Critical analyses of Dominos Pizza’s global readiness................................................................3
Attractive features in India for Dominos Pizza Company...........................................................4
Entry strategy of dominos pizza in Indian market.......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Every business plans for taking its business into a new height. For this it is very much
necessary for a business to expand. Expansion can lead the organization towards the direction of
growth and success of the organization. Any business when aims for its expansion, it tries to
enters into the new markets through studying the needs and wants of that targeted market. For
reference purpose this report has taken an example of a company, Dominos. Dominos is an
American Multinational company which specializes in selling pizzas. The company was founded
in the year 1960. This cooperation has its headquarters in the Michigan.
This report discuss about the global readiness of the company, its expansion in India and the
strategy which the company opted for its expansion in India.
TASK 1
Critical analyses of Dominos Pizza’s global readiness
Domino's Pizza is by a long shot the second biggest diversified pizza chain in the United
States. They are the ones who previously imagined the idea of quick pizza with the "thirty
minutes or less" conveyance time. They have stores in 5,701 urban communities worldwide and
2,900 of them are global while the 2,800 branches are in the US. Be that as it may, much the
same as some other examples of overcoming adversity, Domino's Pizza needed to experience
some intense occasions before they arrived at the accomplishment they have today (Baena,
2015).
Domino's opened its 5,000th store by January 1989, moving into Puerto Rico, Mexico, Guam,
Honduras, Panama, Colombia, Costa Rica, and Spain. U.S. sales hit $2 billion. Monaghan named
Dave Black as president and chief operating officer, announcing his own intentions to spend
more time on community work. In May Domino's introduced pan pizza, its first new product in
28 years. This news was hardly as big, however, as Monaghan's October announcement of his
intent to sell the company. After a buyout attempt in the form of an employee stock ownership
plan failed, Monaghan went shopping for buyers. By April 1990 Domino's cut its public relations
and international marketing departments and continued cutting executive and corporate support
staff as part of a company-wide effort to improve profitability. Payroll that year decreased by
$24 million. Kevin Williams, who made his name as a regional director, replaced Mike Orcutt as
vice-president of operations. At the store level, Domino's opened fewer than 300 units in both
1989 and 1990.
The company made it up to date by bringing new and innovative pizzas and other food items.
They also analyze the market thoroughly before making the full and final decision of entering it.
There they analyze about the taste and preferences of that market and also about the economic
condition of that region (Bamiatzi and et.al., 2016). Through the taste and preferences analyzes
the company got to know that what the actual taste of that market is. For example in India