Global Operational of Apple: A Business Management Perspective

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the University
Author Note

1BUSINESS MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
A Brief history of Apple............................................................................................................2
The location of the company and operated area of the company...............................................3
Determine the competitors of the company...............................................................................4
Important characteristics to make this outstanding....................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

2BUSINESS MANAGEMENT
Topic: Global operational of Apple
Introduction
Business management is one of the most important aspects of delivering the correct
approach to business advancement. Global leaders of business follow different strategies for
that and ensure their productive approach in the market. Apple Inc. is one of the biggest
multinational corporations and that manages electronics, computer software, and digital
distributor of media contents (Lasserre, 2017). The huge variety of products creates an
opportunity to extend their market and all those products are maintaining the same line of
quality and assurance.
The global marketing of Apple and their availability in the world along with the
advantages that Apple produces for people is the key deliverance in this paper. There are
some important characteristics that most of the companies are not used to handle, Apple
delivers those processes efficiently.
A Brief history of Apple
More than three decades, the American multinational technology serves people with
their innovative products and technologies. iPhone, iPad, Apple TV, Apple smartwatch, Mac
Personal computer, Home Pod speakers all these processes are based on macOS or iOS
operating system. The Apple computer company was started in 1976 at a garage, where Steve
Jobs' made ‘Apple I’ computer (Apple.com, 2018). The computers are 50 in numbers and
they sold those at $666.66. At 1976, first Apple company logo was made and three people
made a partnership for the work. In 1977, Apple II computer was made and multimillionaire
Mike Markkula invest $92,000 in this company (Apple.com, 2018). The company publicly
traded in 1980 and in 1981 Apple faced first internal shakeup. Apple launched their ‘Lisa’
model in 1983 and sold 100,000 units with the expensive price tag of $9,995. The Super