Global Sales Strategy for GMC Utility Group: Mission, Objectives, SWOT, PESTLE, KPI, Product and Market Strategy, Ansoff Matrix, Pareto Principle, and Routes to Market

This presentation discusses the global sales strategy for GMC Utility Group, an environmental company based in Ireland. It covers various aspects such as mission, strategic objectives, SWOT, PESTLE analysis, KPI, product and market strategy, Ansoff matrix, Pareto principle, and routes to market. The presentation provides deeper knowledge and insights into the topic.

GLOBAL SALES
STRATEGY

Introduction
Global sales strategy is concerned with giving emphasis on treating the world as targeted market so that
higher sales can be conducted.
In the current era, competition has increased which require organization to pay attention on developing
effective global sales strategy so that competitive advantages to overcome prevailing challenges can become
possible.
The current report is based GMC Utility Group which is basically an environmental company based in
Ireland.
The particular organization operates infrastructure industry that has objective of opening civic amenity site
through focusing in recycling centre in Newry.
The current report will focus on providing mission, strategic objectives, SWOT, PESTLE analysis.
 Present report will highlight KPI market & product strategy, Ansoff, are to principles and routes to
market so that deeper knowledge can be gained.
Reflective statement will be included in currents study.

Mission/ Vision
 It represents the long-term mission of company’s product in order to achieve strategic goals. A
product vision and mission should lead to high level of strategic business goals. By using SMART
goals company can improve its product strategy. Product roadmap goals needs to be specific,
measurable, realistic, attain, timely. In order to achieve successful business company needs to
focus on customer satisfaction and increase its lifetime customer value. Product mission and vision
both are concise, in which the company includes product differentiation, long term goals, problem
solving and others.
 There are various kinds of product strategy they are product led growth, segmentation of product
according to customer satisfaction and others. It is a strategic business function, filling gap
between marketing and product management. The main focus of this strategy is to shape the
company’s product by understanding the needs of market and demands of customers according to
their preferences and taste. The objectives here is to reduce dissatisfies customers by providing
them services. Product needs to promote in order to raise awareness and manage company’s team
in coordination with the process of delivery.

Strategic Objectives
 Building the right product is one of the most essential steps of growth in the market. It helps to
drive up profitability and selling of the company. This strategy enables to gain information about
clients and help to evaluate the customer needs before launching products in the market. The GMC
utility group used this strategy in order to know its competitors and set the right price of their
product on the basis of customer needs.
 Operational managers objectives is to set goals in order to find out the business operations
performance and what they can do in order to make activities better overall.

SWOT Analysis
It is one of the crucial technique that helps in evaluating micro factors so that greater
emphasis on prevailing internal circumstances of company can be derived. SWOT
analysis is associated with identifying strengths , weaknesses, opportunities an threats in
turn effectual decision making can be exerted.

PESTLE Analysis

Objectives/ KPI
 Objective of company are the things and goals that they need to achieve for example increasing revenue, profit
and reducing unnecessary expenses. The company main objective is to achieve performance to meet
organisational goals. Objective not only help the company to measure the success and performance towards
company target. It provides motivation and encouragement to the employees of the firm.
 By quantifying an individual performance and organisational goals the company can achieve its KPI. As it
stated goals and objective in order to compete competitive market, the company use KPI to target large number
of customers who support business operations. Moreover, it will measure the progress of GMC group along
with that company can set SMART KPIs which can improve performance. It can be applied to any area of
performance and needs to be align with the company’s critical business success factors and its shows
vision/mission strategy. Communicate KPIs will definitely help the organisation to manage data collection and
support team members to achieve the outcomes that the company need. The company need to maintain its key
performance indicators to know the business objectives. It provides a good quantitative measure against which
the organisation can evaluate and keep track on the achievement of firm’s goals and target.

Product/ market strategy
 A product strategy is a plan which describes a business hope in order to achieve its product production goals. It
outlines from the vision of the goods and mention where the product will end up. In order to know the direction
of product company needs to set product strategy. A product roadmap has been executing with the help of
product strategy in the GMC utility group. This strategy will includes selling of product, pricing and distribution
of products. Creating company’s strategy includes identifying the market problems and target market and also
understanding the business competitive advantages. Power of the product strategy identifies a target market and
thus, this will help the present company to understand which business projects fall outside the strategy of
product and distract from business strategic objectives. This strategy helps to improve company’s team’s
decisions about adjusting plans.
 Market research is the major step taken by the organisation to achieve market strategy and product
strategy. Competitive analysis can be done to know the business methods used by other company. So, the
GMC group utilizes market situation details while shaping product positioning and messaging. It
contains the company’s proposition of value, customer data and others. The present company uses this
strategy in order to achieve marketing elements which are helpful to position strategical business. They
are price, people, product, place, packaging and promotion thus, this method is used by company to
provide facilities. This principle collectively known as product mix strategy to determine a product
offering to consumers.

Ansoff Matrix
 Ansoff matrix is also known as product market expansion
grid. It is a tool which is used by organizations for
analysing their plan, strategies that can be used by them,
for growth (Loredana., 2017). There are four main types
of strategies that can be adopted by Environmental
company for opening Civic amenity site or a recycling
centre. For main strategies are:
 Market penetration:
 Product development:
 Market development
 Diversification

Pareto principle
 Pareto principle is also known as 80/20 rule. This principle explains that 80 percent
consequences come from 20 percent causes (Sher, 2020).
 This principle is also used for controlling quality, bringing improvement within
products and services provided by organizations.
 As per this principle 20 percent of customers pay full price of 80 percent products so
that should be provided with 80 percent services.
 This further help in explaining only 20 percent of customers of an organization can
directly help in increasing successfully expansion chances of organization by 80
percent if their needs and requirements are fulfilled in an appropriate and accurate
manner.

Continue…
 This principle can be used by environmental company for determining input that they
are required to give cohesively for effective decision making so that chances of
successfully introducing or opening new site in Newry successfully such that their
productivity can be enhanced, desired goals can be achieved and business can be
expanded in an adequate manner.
 This will further help organization in ensuing that opened site in Newry of recycling
centre is successful.

Routes to market
 There are various kinds of routes that can be adopted by this environmental
organization for opening Civic amenities site in Norway. Each of these rotes require
through research of selected market for understanding whether selected market is
appropriate and adequate or not. There are many different types of routes but most
appropriate and supportive routes that can be adopted by environmental company for
adopting product development strategy for entering into market are as follows:
 Partnership
 Joint venture

Conclusion
 From the above assignment it has been concluded that there are various kinds of
strategies and methods that can be used for formation of global sales strategy by an
organization.
 In order to open a new civic amenities site in Newry it is extremely important for
organization for conducing SWOT and PESTLE analysis for evaluating internal and
external environmental factors that can affect introduction of new product by
organization in selected market.
 For this it becomes extremely important for organization to identify appropriate
strategy for market development with the help of Ansoff matrix. Ansoff matrix help an
organization in identifying which type of strategy can be adopted by them for market
expansion which is suitable for them and can help in ensuing their successful entry into
market.

REFERENCES
Capobianco, N. and et.al., 2021. Toward a Sustainable Decommissioning of Offshore
Platforms in the Oil and Gas Industry: A PESTLE Analysis. Sustainability, 13(11), p.6266.
Perera, R., 2017. The PESTLE analysis. Nerdynaut
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy
and Management.

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