Global Sales Strategy for GMC Utility Group: Mission, Objectives, SWOT, PESTLE, KPI, Product and Market Strategy, Ansoff Matrix, Pareto Principle, and Routes to Market

GLOBAL SALES
STRATEGY

Introduction
Global sales strategy is concerned with giving emphasis on treating the world as targeted market so that
higher sales can be conducted.
In the current era, competition has increased which require organization to pay attention on developing
effective global sales strategy so that competitive advantages to overcome prevailing challenges can become
possible.
The current report is based GMC Utility Group which is basically an environmental company based in
Ireland.
The particular organization operates infrastructure industry that has objective of opening civic amenity site
through focusing in recycling centre in Newry.
The current report will focus on providing mission, strategic objectives, SWOT, PESTLE analysis.
 Present report will highlight KPI market & product strategy, Ansoff, are to principles and routes to
market so that deeper knowledge can be gained.
Reflective statement will be included in currents study.

Mission/ Vision
 It represents the long-term mission of company’s product in order to achieve strategic goals. A
product vision and mission should lead to high level of strategic business goals. By using SMART
goals company can improve its product strategy. Product roadmap goals needs to be specific,
measurable, realistic, attain, timely. In order to achieve successful business company needs to
focus on customer satisfaction and increase its lifetime customer value. Product mission and vision
both are concise, in which the company includes product differentiation, long term goals, problem
solving and others.
 There are various kinds of product strategy they are product led growth, segmentation of product
according to customer satisfaction and others. It is a strategic business function, filling gap
between marketing and product management. The main focus of this strategy is to shape the
company’s product by understanding the needs of market and demands of customers according to
their preferences and taste. The objectives here is to reduce dissatisfies customers by providing
them services. Product needs to promote in order to raise awareness and manage company’s team
in coordination with the process of delivery.

Strategic Objectives
 Building the right product is one of the most essential steps of growth in the market. It helps to
drive up profitability and selling of the company. This strategy enables to gain information about
clients and help to evaluate the customer needs before launching products in the market. The GMC
utility group used this strategy in order to know its competitors and set the right price of their
product on the basis of customer needs.
 Operational managers objectives is to set goals in order to find out the business operations
performance and what they can do in order to make activities better overall.