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Global Strategic Analysis - Wesfarmers Limited

   

Added on  2021-02-20

14 Pages3707 Words126 Views
Global StrategicAnalysis

EXECUTIVE SUMMARY This project report include the analysis of business operations and relevant problemswhich impact the production as well as profitability. Identify operational issues which explainthe performance of subsidiary organization. Along with this, formulate some strategy in order torespond these problems which impact business. This analysis will be done with the help of facts& figures and use appropriate information to resolve operational issues.

Table of ContentsEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Determine some issues which helps in explaining performance of subsidiary company............2Strategies that used by Multinational national enterprises in order to resolve their problems....6RECOMMENDATIONS.................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11

INTRODUCTIONGlobal strategic analysis is the process which conduced by the organization to analysemarket & environmental condition in order to build strategies. Strategic analysis is different frombusiness perspective and it include various common factors such as analysing & evaluatinginformation which relevant to the company's strategies (Ambrosio, 2017). Need to identifyinternal as well as external factors which impact productivity and profitability. Along with this,use competitive analysis which provide effective outcomes to formulate strategy. For the betterunderstanding of this project, this report select Wesfarmers Limited. It is Australian based multinational company which founded in 1914 and its headquartersituated in Perth, Western Australia. This report include the issues of subsidiary performance andhow host company formulate strategy to resolve it. Along with this, how strategic analysis usedby MNC in the host country. MAIN BODYOverview of Organization: Wesfarmers Limited is an conglomerate company which deals in various sector such asretail, chemicals, fertilizer, coal mining and safety products (Wesfarmers Annual Report, 2019).It is the largest company of Australian on the basis of revenue and it overtake Woolworths( Retail company ) & BHP ( Trading entity ). Wesfarmers are the largest private employer firmwhich have approximately 220,000 employees across the world. Company listed in AustralianSecurity Exchange in 1984 and get huge growth in retail conglomerate. Wesfarmers subsidiarycompany's are Bunnings Warehouses, officeworks, KMART etc. These subsidiary operatedunder the parent company Wesfarmers. Bunnings Group trading as Bunnings Warehouse whichis Australian based household hardware chain company. It was founded in 1887 by Perth and thischain owned by Wesfarmers Limited or deals in Australian or New Zealand (Chdel MarAlonso‐Almeida, Llach and Marimon, 2014). Company deals in various items such asgardening, craft and woodwork DIY ( Do It Yourself ) workshop for children. Staff membersalways ready to assist community group for DIY project. Do it yourself refer to the method ofbuilding, repairing and modifying things without taking any professional help. House brand ofBunnings include Saxon (Gardening and landscaping product ), Click ( Electronic fittings andaccessories ), Eiger Electrical ( UK & Ireland suppliers of electric items ) etc. 1

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