The Global Strategic Management

Running Head: Global Strategic Management
[Company name]
Global
Strategic
Management
[Document subtitle]

Global Strategic Management 1
Contents
The current performance of the company..................................................................................1
The competitive environment of the company...........................................................................2
The reasons for the current performance...................................................................................2
Recommendation on how to improve the current performance.................................................4
References..................................................................................................................................5

Global Strategic Management 2
The current performance of the company
The organization selected for the analysis is Hong Kong Airlines Company. The organization
is present in hospitality industry of Hong Kong and is performing well in the overall
environment. The headquarter of the company is in Tung Chung district and the main hub of
the organization is Hong Kong Airport. The organization was established in the year 2006 as
a member of the HNA group and it flies to more than 30 regional international destinations in
Asia and North America using both passenger and cargo aircraft. The fleet size of the
organization is 44 and the subsidiary company of Hong Kong Airlines is Hong Kong Air
Cargo. The company is the third largest airlines present in the environment of Hong Kong
that is at enough profitable state (Hong Kong Airlines 2020). However, the position at which
the organization is currently present is not that great due to the emergence of pandemic
COVID- 19. The company had fallen below the target of profitability by 6% (Tsui, Yuen, and
Fung 2018).
The competitive environment of the company
Political factors of the nation Hong Kong in which the company prevails shows stability in
the actions of the government. Political parties work with harmony to maintain peace in the
nation.
There is presence of economic growth and profitability that helps other companies to grow by
earning better and using high technology as well.
Social factors of Hong Kong there is presence of educated community in Hong Kong and
people prefer living life at ease. Also, there is presence of adequate gender diversity in the
nation.