This study analyzes the existing strategy of Tesco, taking into account internal and external environments, and provides recommendations for improvement. It also critically analyzes contemporary strategic problems and relevant theories such as PESTLE analysis, SWOT analysis, and customer service management. The report suggests that Tesco should focus on expanding its business in new marketplaces, using social media platforms for promotion, and developing a strong workforce. Subject: Strategic Management, Course Code: N/A, Course Name: N/A, College/University: N/A