Global Strategic Management: Business and Corporate Strategies, Environmental Analysis, and Strategic Planning of Facebook

This report discusses global strategic management, business and corporate strategies, environmental analysis, and strategic planning of Facebook. It covers the SWOT and PESTLE analysis, Blue and Red Ocean strategies, and techniques and models used by the organization. It also provides recommendations to sustain its position.

Global Strategic
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Business and corporate strategies...........................................................................................3
Internal and external environmental analysis.........................................................................4
Blue Ocean Strategy...............................................................................................................7
A red ocean strategy...............................................................................................................7
Techniques and model used by the organisation....................................................................7
Strategic planning of organisation..........................................................................................8
Different level of strategies and technology...........................................................................9
Corporate example to justify stand.......................................................................................10
Recommendation for Facebook to sustain its position.........................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The global strategic management involves varied term of actions that allows the management to
capitalise section on the field of the competitive opportunities at worldwide field. It is a dealing
of the globalisation by which it will have an impact on the global world. If there is higher term of
globalisation then by this the managerial actions also changed effectively. For global strategic
management, it is required for the functioning of the management in a mixed section of the
economic system in respect to develop such managerial tactics that will cover them. It refers on
the diverse culture between several nations, law differences, government policies and political
situation. It also involves the managerial strategies to develop future desirable status by such
actions in diverse organisational dimensions (Rowland, and Spaniol, 2021). It involves the
execution, implementation, controlling and supervising of the activities that are needed in respect
too reach certain targets. The managerial strategies are dynamical and long term plan that
follows the routes towards realization of managerial targets and visions. The management
consider in this report of Facebook. It was established by Mark Zuckerberg in the year of 2004.
The following report covers the corporate and managerial tactics, extrinsic and intrinsic
environment analysis, strategical ways or framework, strategic planning, diverse section of
strategic and recommendation for the management.
TASK
Business and corporate strategies.
For the management it is very essential to organise some sort of managerial tactics by
which it will be easy for them to compete with market competition efficiently (Agostino,
Arnaboldi, and Lema, 2021). In relation of Facebook, the CEO utilise some managerial tactics
are as follows -
 Allocation of resources – It covers two sort of resources by that the management will
concentrates on individuals and as well as capital. The management should evaluates that
how to assign resources in respect to increase higher value of their business (Stuenkel,
2021). In relation to the Facebook, they determine the core competencies and ensure that
they are effective to distribute in their management. They make sure that the management
suitably maintain their resources that are available to their management.

 Differentiation – The management create their goods with some sort and unique aspects
in respect to develop it diverse from other that give them a competitive benefits. In
context to the Facebook, it is effectively to utilise the geographical diversifications by
which it can neglect the risk internally in UK market. It provide diverse qualitative and as
well as standardised goods to their consumers.
 Cost leadership – It is all about decreasing the price with the aim of developing
reasonable profitability on sales and maximise the market share. The management
effective accomplish the cost leadership basically with capital financing in technology
that will bring cost cutting (Rhee, Park, and Petersen, 2021). On the other hand, it
follows low cost base of employees, material and services. By adapting such sort of
tactics Facebook has gained an essential market percentage and quality also. If the
business offers goods at lower cost then it will maximise their market situation and
decrease the challenges with higher term of profitability.
 Focus strategies - In it by knowing the contemporary of the marketplace and needs of
the customer that create lower price goods for the marketplace. Management require to
add things excess that can support in decreasing differentiation (Camilleri, 2021).
Facebook should concentrates on some higher qualitative goods with consumer
contentment. It supports them in enhancing their goods and creation with efficient cost
effective framework. It will offer an effective consumer facilities and develop an
effective dealing among consumers and the business.
 Price skimming Strategy – Such sort of tactics deals with managing high cost for
particular goods at the time of these preceding phase. It support the management to
recover their growth strategies. It deals to earn high and effective revenue from
innovators. In relation to the Facebook, they apply such tactics to recover from the
advertising and production cost of their goods (Guerrero, Heaton, and Urbano, 2021). By
utilising such tactics, the management produce higher profitability margin and create high
qualitative view point or goodwill of the goods.
Internal and external environmental analysis
SWOT analysis is termed as a strategical tool that are utilised for determined the internal
strengths and weakness and as well as external opportunities and threats that supports in the
growth of the target.

STRENGTH
 Having a strong brand it is essential
both for stability and longer term
sustainability. Management effectively
knows that they should investment in
one sector, instead to invest across
diverse fields (Aldeia, 2021).
 Facebook have effective HR policies
that are termed as one of the best
section in the social media sector but
also globally across all other sector.
 Facebook capture over 2 billion users
and it make them powerful and
efficient marketing tool in the field of
marketplace.
WEAKNESS
 Facebook is facing backfire over their
negligence in the security of user's
privacy by which there will be
decrement in popularity in some
section across the world (Evans, and
Kerridge, 2021).
 Facebook's inability to maintain the
misleading data that can be very
damaging to society at larger area.
OPPORTUNITIES
 With billions of users, management of
Facebook can expand their present
facilities in marketplace like online
telecasting streaming, internet dating,
business ways, e-wallet and so on to
competing with higher term like
as Amazon, eBay, YouTube, Netflix, A
pple, Tinder, PayPal, etc (Gawer,
2021).
 Facebook have an invaluable
opportunities to enhance their mobile
based advertisement to take benefits
with the manner of 26 per cent
increment in mobile in application
THREATS
 Challenges are high from both old and
new platforms that are threatening to
decrease the Facebook users
(Anlesinya, and Abugre, , 2021).
 Issues related to data security,
unreactive content and violation of
intelligence geographical area precise
that have prompted various regulatory
sections in the divisions of dealings to
enact the rules that will pressurise the
management of Facebook to
correspond to new transparency and
transferability needs.

advertisement (Harrin, 2021).
External factor
Pestle analysis is termed as the strategic tool that are utilised by marketers to analysis the
macro situation or external situation that will effects the management or the industry. In relation
to the Facebook, PESTLE analysis are as follows -
 Political factor - It involves the engagement in the economic system. Tax plan of action,
tariffs, trade argumentation and so on. The local authorities obligatory Facebook tax on
social media platforms to current monetary fund (Kozachenko, Anand, and Shirokova,
2021). The management enhance data privacy and security and continue their negotiation
with Chinese government to deal by which they can advertise market in the nation.
 Economy factors – The management of Facebook have the opportunities to maximise
their market penetration efforts in creating nation with maximising economical stability
(Illescas-Manzano, and et.al., 2021). In context to the management, rapid economical
development of such nations will lead to enhancement of infrastructure that involves
telecommunications infrastructure.
 Social factor – By maximising financial capacity and enhancing living situations,
individuals are maximising emphasizing higher quality in the facilities that they utilise.
Social situations demonstrate an opportunity for Facebook to enhance their facilities
qualitative standards to satisfy and retail their users who pay the management in
displaying advertising facilities.
 Technology factor – Facebook have the opportunity to enhance user experience by
developing technological mobile applications. Such opportunities is based on the trends
of maximising mobile device utilisation as globally. On the other hand, diversification of
online management are the threatens to compete with the business of management.
 Legal factor - Legal factor are not as same to the political section. As there are particular
rules in lawful parts that will have effects on the business of the management. Legal
components can be termed as both intrinsic and as well as extrinsic sections. It will have
an impact on the business situation (Chesbrough, Heaton, and Mei, 2021). In relation to
the Facebook, have the opportunity to innovate and present new goods with the manner
of legal protection that are based on enhancement of patent laws as across the world.

 Environmental factor – Such sort of factor involves the opportunity to increase their
social media management sustainability to maintain the section with natural environment.
The management can execute better waste disposable policies and standards for their
corporate functions.
Blue Ocean Strategy
It is termed as the market for a goods in which there is no competition or low level of
challenges. In this strategies, it deals with the manner of identifying for the management in that
very low term of management functions and where there is no costing pressure.
A red ocean strategy
A red ocean strategy include in sector that are presently in existence. This frequently
need overcoming an immense section of competition and can frequently include the
modernization of the sector in which the business of management are dealing majorly on cost.
Techniques and model used by the organisation
It is basically utilised by the managerial proprietor and marketplace to determine the
contention in the business and identify the profitableness of their management. In relation of
Facebook, its CEO extrinsic investigation porter's unit that are as follows -
 Threat of new entrants – New platform comes with new capability to gain the market
share, and give competition to the present development in the field of market place
(Makkonen, Siemieniako, and Mitręga, 2021). Facebook is an effective dominated
business in the marketplace that have effectively maintained all such challenges that are
provided by the new firms and develop the economical scale by decreasing the fixed cost.
 Bargaining power of customers - Buyer's have the quality of variations the cost if they
have other substitutes to purchase from. An effective and compelling user base that have
the quality to discuss with the consumers and they also have low bargaining power if they
have fewer secondary alternatives (Kim, and Moon, 2021). Consumer wants best
offering of the goods at minimum cost and it made a pressure on profitability of
Facebook. If the customer are not satisfied with the Facebook's services then they can
effectively shift to other online platforms.

 Threat of substitution - Any substitute online platforms is termed as a threat that can be
utilised in place of other management's services. If managerial services have no close
substituent then they have the power to maximise the cost. Management of Facebook will
not have an impact on the small mediums (Koo, and Eesley, 2021). On the other side,
Facebook can influence the customer by providing the same goods at lower price that will
not have an effective section for the business of management.
 Rivals – Such factor will rely on the amount of challenges and if in any sector follows
many management that have the similar services, power then it will become an effective
challenges for the business (Krylov, 2021). UK market is very competitive such as
Instagram, Twitter and so on., the advertisement of diverse services that will have great
impact on the challenges.
Strategic planning of organisation
The strategic planning follows the actions in that the leaders of the business evaluate their
vision, mission for furthermore and also determine their aims and targets of their business of
management (Lian, Guo, and Xi, 2021). Such sort of procedure involves the development of
factors where such aims should also fall by which the management will allows to reach their
stated their mission. It follows the aims of the strategical planning is to identify managerial
priority in respect to satisfy them in a period of time. In relation to the Facebook, it involves
strategical planning that are as follows -
 Mission - It is termed as the road map for the management. It refers to the cause that why
the management that present and why they have to do foster for their success. Mission
statement is very essential as it encourage the Facebook's employee to work together as a
group in respect to carry out their targets and aims (Toh, . and Ahuja, 2021). The
management of the business should allied to managerial functions. Facebook's mission is
to become a leading brand in the social media platform.
 Vision- It is termed as structural framework of the management as it explain their
furthermore goals of the management (Marinescu, Razec, and Dumitrache, 2021).
Vision statement of Facebook is combined with both longer term and as well as shorter
term of the goals of the business. Its vision is to be a leading brand as across the world. It
want to develop an effective supply chain network in respect to strengthen the sections

that are raised their standards of the consumer facilities with functional transparency
effectively.
 Goals – It involves the thought for future and desired results in that the management
commit and plan to accomplish effectively. It is a fundamental step towards
accomplishing the managerial objectives (Schislyaeva, and Plis, 2021). Management
develop various drivers of development by creating an effective managerial listing or
capabilities. It have several targets like maximising their use base to a desirable level in
the field of marketplace. To have an effective and strong relationship with their
stakeholder and users and so on.
 Objectives – Such are the measurable section in that the business achieve their tactics. It
is termed as the manner in the management's efforts are directed. It is related as the
evaluation of the managerial success or progression. It is a significant role to reach the
management's objectives (Mazzucchelli, and et.al., 2021). Facebook's fundamental aims
are to make sure their consumer satisfaction to extend their loyal user basic, utilise the
modern motivational tactics in respect to maintained and satisfies their consumer with
their job role and it will develop sustainable business finances.
 Core competencies – The managerial competencies are their sources of management's
success as it provides the management a competitive advantages over others in market
that deals with various challenges. Core competencies of Facebook are the sales
acquisition and consumer satisfaction. It support the management of Facebook follows
the strategical term and their targets and aims and meet their strategical plans.
Different level of strategies and technology
As there are three level of tactics in relation to the Facebook that are as follows -
 Functional level strategy – Such strategies are utilised to enhance efficiency of the
managerial functions in the divisions (Kang, 2021). Facebook is concerned to help the
managerial section and tactics in operational divisions such as research and development,
merchandising, presentation and HR. Facebook follows the issues to the managerial sight
of extending their user basic.
 Business level strategy - The purpose of this plan of action is to increase the competitor
benefits by providing effective amount for the consumer that being original and difficult
to simulate challengers in the contending field of marketplace (Mori, and et.al., 2021).

Facebook had changed their business level tactics consistently with the aim of maintain
their divisions at all segment of market.
 Corporate level strategy - Corporate level strategy of Facebook is develop their targets
in which they are committed in respect to develop shareholder values by the innovative
consumer focus tactics that are based on consumer facilities, standards for monetary and
consumer loyalty.
Creation and technology strategy is that plan that support the management to develop their
market share and profitability by the facilities and services of innovation. Such strategy will
justify about the vision, mission and value proposition of the management (Narayanan, and et.al.,
2021). It set the boundaries to management's innovation performance expectation with the
support of modifying and structuring the managerial innovation work to achieve suitable and
possible outcome. As there are five steps in innovation strategies that are as follows -
 It determine the aims and another strategical approaches to management's innovation. It
refers to the management's aspiration and their targets after the innovation tactics.
 By understanding the management's consumer in respect to create and response to their
consumer that require what exact they want (Rose, and et.al., 2021).
 They follows suitable value proposition that what sort of innovation will enables the
managerial section to hold the value and achieve competitive benefits.
 The organisation needed their basic skills for wining. By it, this create and measure their
core capabilities by evaluating culture, behaviour, skills, values and knowledge.
Corporate example to justify stand
As per to Chatterjee, Chaudhuri, and Vrontis, (2021) business strategies are set of legal
opinions and procedure that are develop in the efforts to help the management in respect to
achieve their aims. All managerial organisation utilise diverse tactics to create and extend their
company. In context to Facebook, it utilise diverse term of tactics to operate their management
efficiently. It utilise the innovational and technological strategical theory for varied term of
advantages like maximisation of the productivity and enhance global standards (Scheiwiller, and
Zizka, 2021). It will allows Facebook to resolve issues and offers an innovative insight that
enables them to look at the things from original and diverse orientation of tactics by creating new
services and find unique manner to stay ahead of market challenges.

Recommendation for Facebook to sustain its position
All management require some suggestions to enhance the managerial development and
position in respect to facilities in the competitive market. In relation to the Facebook, there are
some recommendation that are as follows -
 It is recommended that to ahead of market competition the management that have to
maintained by concentrating on the individuals and consumers. It require to try some
creative facilities and itself to manage their competitive benefits.
 In respect to survive their positions in market, it require to supervise the implementation
of their tactics effectively and assessing the value they offer to their users. They should
evaluate that how consumer feel them than cleverness of their services.
 To manage their position and development of management, frequently offers important to
alter or change managerial tactics (Urban, and Maphathe, 2021). Facebook should bring
some variations in their tactics like they should concentrates on their users and have the
knowledge about their user's requirements and wants in respect to satisfy their needs.
 It is very important for the management of Facebook to modify their technology and
create some new techniques as because it is fundamentally significant to make better the
consumer journey and revenue development. They try to resolve the queries and as well
as issues regarding their services.
CONCLUSION
From the above mentioned report it has been concluded that the global strategical management is
very essential to sustain the management. It will allow the business to achieve their targets. As
there are various managerial tactics that the management will undertake to develop their
management effectively. As there are various managerial tactics that the management will
undertake to develop their company effectively. Such sort of tactics might be get affected by
micro and as well as macro environmental factors by which it will be important for business to
identify such factors to execute such tactics efficiently. It also covers strategical planning of the
management that determines their mission, vision, targets and aims that are very important for
the business. The management utilise diverse section of tactics to work in a suitable way and
execute varied suggestion to develop their business effectively.

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