Marketing Management for Gucci: Environmental Analysis, STP, and Marketing Mix

Marketing
Consultancy

Executive Summary
As the project covers various terms of the components of political and economical, social,
technological, legal, environmental sections that are develop by an organisation. It will increase
the worldwide condition of orientation by which they get competitive benefits by overcoming
their issues and change it into their social control. The orientated targeted market for the
management is an efficient sections of individuals who have efficient sections of financial gain
that will support the management in getting an effective number of profitability and productivity.
In relation to the respective management, it will concentrates on marketing mix it will supports
in creating efficient regulation of advertisement due to their functions on their appropriate term
of cost plan of action.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Environmental analysis tool.............................................................................................................4
SWOT analysis ...........................................................................................................................5
STP..............................................................................................................................................7
Marketing mix ............................................................................................................................8
Recommendations.......................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................12
APPENDIX....................................................................................................................................14
PESTLE analysis.......................................................................................................................14

INTRODUCTION
Marketing management is termed as the procedure of managing marketing aspect by maintaining
managerial targets and aims. It involves the strategies and tactics that are executing with the
purpose of consumer satisfaction. It will termed as the managerial standards that will
concentrates on marketing divisions like marketing equipments and approaches. It is an essential
term for the management to perform global field of analysis of the marketplace. It will include
higher term of competitive benefits to evaluate the business by which the management is
functioning (Allataifeh, and Moghavvemi, 2021). The organisation consider in this report is
Gucci. It was established in the year of 1921 by Guccio Gucci. It is in one of the popular fashion
brand as world-wide. The management has about 430 store outlet in the world. The business
serves handbags, ready-to-wear, footwear, and accessories, make-up, fragrances, and home
decoration. and many more. It cover 17,157 staff faculty who are presently performing their
work with the brand. The following report involves environmental analysis to determine
opportunities and threats in regarded to management. It also covers STP and marketing mix of
the management and at last it cover recommendations of how the considered management can
enhance their marketing tactics. The management is utilising latest applications like online
advertisements and online facilities and many more in respect to satisfy desires of consumers.
The management also involves in CSR activities in respect to develop the variations in the field
of marketplace (Arora, and et.al., 2021). Gucci is a luxurious brand that offers their goods to
loyal base of consumers who have certain social demands for the specific goods.
MAIN BODY
Environmental analysis tool
Marketing management is termed as the procedure to develop, plan and execute tactics
that will supports in accomplishing managerial aims. Such targets of management will supports
in maximising awareness and advancing net income and turnover of the management. As it is
important because it supports the management for reaching their products to their consumer base.
It also know about the needs and desires of consumers to enhance their satisfaction. Gucci is the
luxurious fashion brand that will concentrates on their quality of goods by which the
management will gain higher amount of competitive benefits in the field of marketplace. As