Global Strategic Management of Facebook: Tools, Techniques, and Models

This report discusses the global strategic management of Facebook, including the tools, techniques, and models used by the CEO to enhance organizational performance. It covers the internal and external environment analysis of Facebook, strategic planning, and the resource-based theory and technological strategies used by the company. The report also critically analyzes and evaluates different contemporary strategic issues in strategy, synthesizing between the different levels of strategy used by Facebook.

Global Strategic
Management

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK ..............................................................................................................................................3
Describe the strategic tools/ techniques / models used by the CEO of FACEBOOK to enhance
the organisational performance...................................................................................................6
You need to critically analyse and evaluate the different contemporary strategic issues in
strategy, clearly synthesising between the different levels of strategy used by the CEO of
FACEBOOK...............................................................................................................................9
CONCLUSION .............................................................................................................................10

INTRODUCTION
Strategic management refers to the formulation and implementation of the major goals and
objectives according to the preplanned strategies of the mangers of organisation. It includes
planning, monitoring, analysis and assessment of the essentials of organisation for the successful
attainment of goals and objectives. Global strategy refers to the strategy that the organisation
develops to expand the business in global market. Its purpose is to increase the revenues on a
global basis. Global strategic management includes standardisation, international and
multinational strategies. So, for an International business, strategic management is required on a
global basis by analysing the global market competition and global strategies adopted by the
other multi-national organisations. For any business organisation, it is imperative to develop
appropriate corporate strategies to bring positive contribution to the organisation in terms of
increased revenues and profitability. Companies must used various business frameworks such as
SWOT Analysis , PESTEL Analysis, Competitive Analysis to analyse the Internal as well as
external environment so as to assess their positive or negative impact on the business and to take
corrective ,measures to improve the performance of business. This report is based on the Global
Strategic management of Facebook. It is an American online social media and social networking
service owned by the Meta Platforms. It was founded in 2004 by Mark Zuckerberg , current CEO
of Facebook and Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
The organisation is serving worldwide except the blocking countries. Facebook has approx 2.9
million monthly users as 31 March 2022. The following report is about how an organisation use
the strategic tools, techniques or models to develop successful corporate strategies for the
business so as to support its strategic planning and contribute to the achievement of overall
objective of the organisation. It will cover the corporate strategies used by CEO of Facebook that
has contributed to the growth of organisation. It will also cover the internal and external
environment analysis of Facebook and strategic tools used by Mark Zuckerberg. The strategic
techniques used by its CEO will also be explained with strategic planning. Further, the strategic
theories i.e. resource based theory, technological strategies will also be dealt with in context with
Facebook(BorgLindsay,and Curtis,2021).

TASK
Examine the business and corporate strategies used by the CEO which has brought about
positive contribution to the organisation.
The Giant tech Facebook Company is the most popular Social Media Platform, the CEO of
Facebook needs no introduction as he is well recognised tech tycoon at international level and
very well know to the world. Having said that Facebook is a giant company and its developed
and controlled by its CEO. Now the question arise what strategies might have adopted by its
CEO in order to run its overall management. Facebook is doing good and has maintained its
reputation at world stage therefore it is evident that the strategies they adopted is very dynamic
and effective and valuable to the organisation. The study below is the strategies which are
created by the CEO are as follows:
Have Conviction – You'll need it :
All the essential planning and strategies which is being followed by the organisation are
developed and design by the CEO with the view to make organisation at higher level. Indeed the
Facebook has its excess at international level, almost every countries in the world are using
Facebook platform for various usage(Hou,and Shiau,2019). Mark Zuckerberg is of the view that
the key factor for the success of the business is the effective communication or interaction with
its employees. Following the said effective communication strategics , Mr. Zuckerberg is free
and open minded person who welcomes the suggestions and opinions of its employees together
with his own ideas.
They have developed the culture of sharing ideas, working of different minds and thoughts
creates many different strategies to make business more user friendly (Andersen,Torp,and
Linder,2019).
Create a framework for innovation:
innovation is the new idea which takes shape of real thing, it means imagine becomes reality and
the world of today has set its foot in the 21st century the world has changed. The way of doing
business is also changed. The needs of the people have also changed dynamically. There is
internet boom which has changed the world and its market . There is rise in globalisation and
easy access to market due to availability of internet. Facebook since its development has
managed to carry its business operations and management effectively and has maintained its
statute and reputation at the international level. This all together proves that they are very

updated and concern with the markets ups and down this makes their business in stable situation.
Facebook is keep trying to make is platform more user friendly for that research and survey at
international level is being conducted collect peoples opinion and feedbacks over its product.
This one of the effective strategies that Facebook relied and track its customers in order to obtain
likes and dislikes of its customer and the product is built upon the likes of the people
(Bouko,Naderer, Rieger,Van Ostaeyen,and Voué,2022).
Building a team for the long term:
In every giant organisation there is a team which is organise to perform the most important task.
It is imperative to constitute a team of experts who undertakes and execute the most complex
work. The team is deployed to find the loopholes and find relevant options to fill the gap with the
assistance of other employees. It is a well know strategies. The success which the Facebook is
carrying is because of its strategies and creative employees and combination of teamwork is the
reason behind the success of the Facebook(Haupt,2021).
Hire people better than you:
The people associated with the management and operation of the Facebook are very effective
and talented . Therefore the entire organisation is functioning by the experts minds of the world.
Undertake external and internal environment analysis and analyse how the complex problems at
FACEBOOK were managed by the CEO using business framework (Lessard,2021).
SWOT analysis of Facebook
It reflects the strategic tools which is adopted by the company to evaluate and scrutinize the
internal factors which directly and indirectly impacting the business organisation based on five
factors. The factors are mentioned below:
Strength
 The diverse range of websites and its application are one of the key strength of the
company.
 There are giant number of users subscribed to the company due to which the company
generate huge revenue and enables them to established new ventures in the market.
 The Facebook management is updated and analysed the needs and queries of the people
on regular basis(Ji, Chen,Tao,and Li,2019).
Weakness

 There is tough competition in the tech market, the application and function Facebook is
providing is available with the same features under the banner of different company and
this is the major problem for a company.
 The data privacy is another major issues burning these days which needs to be protected
within the legal framework. This controversy has impacted the reputation of the
Facebook internationally.
 There is a risk of data leak due to different types of features.
Opportunities
 The Facebook has established its international recognition and has huge subscribers
which will opens opportunities for the company.
 The company expands its business beyond borders especially in china which has
provided many opportunities.
Threat
 Cyber threat
 the risk data privacy leak.
Pest analysis of Facebook
Its a tool which helps to evaluate the impact of external factors which impact the business. The
external factor which impact the business model are as follows:
Political: the political impact is the government policies and regulations on the management.
Social : the market USA is diverse and the company needs to address the needs of the customers
and tries to develop them.
Describe the strategic tools/ techniques / models used by the CEO of FACEBOOK to
enhance the organisational performance
The forces regarding Porter's five forces model that will enhance the competition in market of
Facebook are mentioned below:-
Michael E Porters created the Porters five forces model. This model of Porters five forces keeps
a track in relation to the organisation's competition in the market by evaluating the operating and
work environment of a business organisation. These five forces determines or showcase the
strengths, weaknesses or lack of a business organisation in reference to profit, strengths, losses
and weaknesses of an organisation. The competition in the market of business is also determined
by these five forces which consists of the following things:

 Threat of New Entrants
 Threats of Substitutes
 Bargaining power of Customers
 Bargaining power of Suppliers
 Competitive Rivalry
Threats of New Entrants:
There is threat of new entrants to the existing ones in the existing industries. There is the aim of
acquiring and gaining market from the existing organisations by the new entrants. This in turn
leads in increase in prices with the pricing measures, cost reduction, sales loss and profit
distribution. The easy and smooth entry with low barriers and vice versa comes with high
competitions in its dealing in the market. It further leads to make Facebook a great threat in the
market with the easy and smooth entry of it in the internet industry.
Threats of Substitutes:
Substitution is the use of strategies of manufacturing for the economic requirement of a product.
These substitutions give a tough competition in the market with the use of such strategies. The
presence of other sites and applications have a huge impact on Facebook. This generates a threat
due to the quick inability of switching between presence of other suites and
Facebook(Proudfoot,Wilson, Valacich, and Byrd,2018)
.
Bargaining power of customers:
The demand of the prices of products and output of the market depends on the users of
Facebook. It creates a great pressure on the organisation due to the possession of great control
leads which in turn results in change in the prices at the same time. It gives more power to its
buyers with the presence of variety of more products in the market in comparison to the
availability of less choices in their reach. The large scale competition has led to high bargaining
power resulting in low cost of switching.
Bargaining power of suppliers:
The suppliers are the roots of industry as they provide the basic raw materials, labour, services,
etc and also supplies the required materials in the industry market. These suppliers hold a special
and main control in the market by being the providers of needs and amenities in the internet

industry. The customers hold more power to Facebook by which there is moderate impact on the
suppliers.
Competitive Rivalry:
The competition is very high for Facebook due to numerous innovations in the market
considering the different competitive marketing strategies. Facebook holds a special position in
the market with the support of its loyal customers, which strengthen its growth in the innovation
and internet industry.
Examine how the CEO of FACEBOOK created, developed and designed strategic
planning for FACEBOOK
The developing arrangement plan of the sub structure and their strategies is the key
pivotal component which depends on the management subject matter of the organization which
is tend to be improving and growing towards the highest amount. It is entirely on the discretion
of the managing and the board of directors of the industries, dependency on what decision they
are taking for the progress stats of the business.
There are not one or two but enormous number of evaluating dimensions which are to be taken
care of and highly measured by the CEO in order to attain the growth and financial prosperity of
the company.
Taking about Mr. Zuckerberg the designated Founder and CEO of Facebook , every now and
then proven the worth of his abilities by doing the up to the mark work in the respective manner
for proven success.
Mark Zuckerberg has keenly took steps towards the following parameter for maintain a
strategic goal orientation and productivity driven business forum:
 Corporate Aim towards Communication, the main objective for a company to run
prolonged in the key of communication and presentable clarity between the employer and
the employees, pertaining the thrust of market is difficult to run along , these are the aims
which are supposed to be well communicated with the mangers and as well as the
workers for the firm.

 Building up Framework for Goals, the attainable aims and achievement must be set ,
fixed and mentioned in a way which require great amount of dedication , for making the
workforce learn about teamwork, management and the resourceful skills for running an
office, and the major obligation is upon the shoulder of CEO to drawn out a list of goals
which are to be achieved(Wope,and Van Belle,2018).
 Accomplishments of the strategic performances, within the characteristics of proper
execution can be inclusively crucial for making the pillar of a company strong.
 Controlling and Management, teamwork and other factors of management of each and
every department can be tiresome for the CEO, the work is precisely varied from
designations, so that there can be obstacle for management, combining the approach for
betterment for rising the traditions of the organization.
You need to critically analyse and evaluate the different contemporary strategic issues in
strategy, clearly synthesising between the different levels of strategy used by the CEO of
FACEBOOK.
There are several kind of theory and strategy which used by the chief executive of company.
Such strategy's and theory's are depends aims and objectives of an organisation. In briefly these
theories are discuss which are mention below:
Theory related to Change
through the mentioning of aims and objectives, company shows its beingness in market and it is
called as theory's of change. With the examination of rival in the market, the managerial body
prepare long period technique and strategy's for upcoming problems which will be occur. As per
the modification in market, acceptance of fresh strategies must be apply for achieving the
objective of company. The growth, progress & long period outcome in market, managerial body
analyse such changes and tally what next action should be taken (Hetria and Al-Zboun, 2019).
Hoshin's Design:
Diminution of unskilfulness and conflict of an organisation, Hoshin's design helps the
managerial bodies and keep eye on the consequence of an organisation in negative development
for long time. As set target and allotted objectives, all employee's contributes to the system. For
achieving the goals, it's essential for all official personnel for taking their responsibility

specifically. Hoshin's planning framework aids in developing the communicating skills of an
employees in the company, as freely discussion and their engagement in thought of the working
way, this leads to betterment in an organisation(Rudaya,2019)
.
Based on the discussion and debate what suggestions / recommendations would you make
for FACEBOOK to sustain its position
The governance of Facebook is considers as one of the important strategic of management, it
having their own aims and objectives. such aims and objectives of an institution has grave
consequence on management of the company due to its dependency on the management of the
system. They have to develop effectual strategy's so the concern will be effective. There is few
difficulty are existing which the management faced while working on such problems. So some
recommendations are suggest which help in solving such problems and the concise
communication of it are mention below:
 It is suggested to the managerial body of Facebook (RUGMAN and VERBEKE, 2018).
They should made large investment in company's R & D department which helps in
developing fresh and innovative technology which support the development of the
company(Salinda Premadasa, Kapila Tharanga Rathnayaka,Waruni Thiranagama, and
Walpita, 2019).
 Several privacy data problems are exist in the institution which make various difficulties
for the organization so its essential for businesses to maintain it much sustainable.
 It is advisable to managerial bodies of Facebook to appoint young and talented
personnels in an organisation which essential for the attainment of an organisation.
CONCLUSION
This report concludes about strategical management is consider as an essential cause in the
management system of an organisation(Todorovic,Coyne,Gopalan,Oh,Landowski,and
Barton,2021). There are various scheme and program are formed by the CEO's of an
organization. The stage of rivalry is very advanced in management system. So, the
administration will develops an effectual scheme of the business concern.

REFERENCES
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