Global Strategic Management for Marks and Spencer

Global Strategy
Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Identification of the existing strategy of the company................................................................1
Explanation of the effects of the current internal and external factors have on its existing
business........................................................................................................................................2
Application of either the VRIO or the ANSOFF Matrix to highlight some changes the
company can apply to its existing strategy..................................................................................5
Provide justifications to the changes made and explain if there are any pitfalls in the new
strategic changes have recommended..........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Global strategy can be described as strategies to be adopted by the company for purpose of
expansion of business into the global marketplace. It is one of the strategies which is developed
by the company for purpose of increasing sales. It is a strategy that considers standardisation,
multinational and international strategies (Alfonso and Paolo, 2021). It is a strategy that provides
economies of scale to the business and also enables them to get global recognition. It helps
businesses in order to improve the satisfaction of customers and utilisation of resources in an
effective manner to reduce wastage.
This project report includes analysation of Marks and Spencer which is a multinational
organisation. It is a British retailing company that is offering different types of clothes to its
customers including beauty, home, food and clothing products. It is a company that was
introduced in the year 1884 in the UK by Michael Marks and Thomas Spence. There are
different brands of this organisation including Per Una, Rosie, M&S Collection, M&S Energy,
Boutique, Blue Harbour, Jaeger, Autograph, Goodmove. This project report includes the
identification of the existing strategy of the company. It also includes an explanation of current
internal and external factors that create an impact on the existing business. It applies the Ansoff
matrix which highlights the changes a company can implement to the existing strategy.
Moreover, it includes the justification of the changes a business has made.
MAIN BODY
Identification of the existing strategy of the company
Business strategy can be described as a business document that explains the course of action
which provides assistance to the leaders of the company for the attainment of objectives of the
organisation. It is a plan which defines the needs of the business in order to provide guidance to
the hiring process and also inform the allocation of different resources of the company (Ateba
and Prinsloo, 2019). It offers direction for the team in order to pool of talented employees for
purpose of attaining of goals of the company. Marks and Spencer is one of the organisation
which is operating in the marketplace for many years. It is one of the large and existing
organisation which is getting success.
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 The vision of Marks and Spencer: The vision of Marks and Spencer is to offer
standards on basis of which competition is measured from customers experience, to the
working environment of employees, to taking care of the community and environment.
 The mission of Marks and Spencer: Mission of Marks and spencer is to offer a higher
quality of products to its customers and inspire the customers in order to offer the best
quality of products which is creating value for money.
 Values: Marks and Spencer is focusing mainly on the four values in their business
including innovation, quality, trust and service (Chang and Matsumoto, 2022).
In order to attain all these missions, visions and values in the organisation, Marks and Spencer is
one of the organisations which is focusing on different types of strategies in their organisation.
Some of these strategies applied by the business in their organisation are mentioned below:
 Marks and Spencer is focusing on Innovation as they have introduced the self-checkout
system in their organisation which is a new concept and also enhances the experience of
customers. It is important for the business as it allows them the purpose of competing in
the marketplace.
 Marks and Spencer is also entering into a new food segment like food products which is
providing a huge profit in the year. It is one of the wise decisions of the company which
is providing them success in the marketplace and allowing them to compete with the
other large firms (Fonseca, Abreu and Silvestre, 2021).
Explanation of the effects of the current internal and external factors have on its existing
business
PESTEL analysis
PESTEL analysis is used for purpose of analysation of external environment of the
business in which the business is operating It is a strategic framework that consists of different
factors like laws and legislation, social and cultural influence, environmental rules and
regulations, and economic development, development of technology and political influence. All
these components create influence over the business in both directions as well as indirect manner
(Skrypnyk and et. al., 2019). It is essential for business managers of Marks and Spencer to carry
out PESTEL analysis in their organisation for purpose of identifying threats on a timely basis
which enables the business to develop strategies to overcome of these threats. An explanation of
this PESTEL analysis in the context of Marks and Spencer is mentioned below:
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