Strategic Management: A Case Study of Marks & Spencer

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
M&S Background information...................................................................................................1
Methods of development.............................................................................................................2
Leadership style..........................................................................................................................3
Change Management...................................................................................................................4
Sustainability...............................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is the continuous planning, observing, determining and evaluating
of all necessities a business entity require to meet its goals as well as objectives. This concept
mainly based on the organization mission and vision for where it requires to be in future. For this
procedure requires proper strategic planning in different manner and allocated resources as per
the requirement (Adegbile, Sarpong and Meissner, 2017). This report based on the case study of
Marks & Spencer which is a British multinational retailer organisation that established by
Michael Marks and Thomas Spencer in the year of 1884. In this report consist of background
information of M&S, methods of development used by the company. Along with determine the
leadership styles that adopt by different person and apply change management in order to
analysis of strategy in M&S. At the end of the report analysis future sustainability strategy for
M&S and provided recommendations.
MAIN BODY
M&S Background information
Marks & Spencer is the biggest multinational retailer that situated in United Kingdom.
The company has long history in the UK market and established first store in the year of 1884. In
the year 2020, company have 1038 stores that are located in United Kingdom and remaining 481
stores situated across the world. The company conducted their business operations at world wide
level and recruit about 75 thousand peoples, the majority of female.
 Vision: It helps the organisation to achieve its goals effectively and efficiently. It helps in
the decision of the company like what are the goals which the company has to achieve in
future and how company can perform their task.
 Mission: This statement reflect on the business activities and what key purpose is there.
Marks & Spencer are to develop inspirational quality accessible to others.
 The clothing and home items in business still essential part of business activity and
collect sales 3.9 billion.
 In the year of 2016, online sales figured out to approx 20% of total clothing and sales of
home utility sales in regard of 40% at the similarity positioned British retailer John
Lewis.

Methods of development
ANSOFF MATRIX
Marks and Spencer is the top retailer company in UK it is famous for the products like
clothing,home products, food products etc. (Ramly and Syukur, 2017).
Mark and Spencer operates in the high functioning environment so it has to plan
strategies to improve its business activities. Because if the business will run according to their
old strategies then their growth in the market will never be achieved. Ansoff matrix is used for
business expansion and business growth in the market this matrix was developed by H.Igor
Ansoff and was published in the Harvard business review in 1957 (Strategic
management,2021)With the help of ansoff matrix an organization can easily know about the
strength and weakness of the organisation to achieve any business goal planning a strategy is
very important so for any business to grow fast in the market we need to plan strategy and work
accordingly.
Market Penetration:It basically helps the organisation to increase the sale of the product in the
same market with the same product Mark and spencer can increase the sell by putting more
efforts in the products like they can include more varieties in the same product which will
automatically increase the sale of the particular item in the particular market.
Market Development:This strategy basically helps the organisation to earn profit with the same
product but in different market because any organisation can never earn more profit in the same
market they have expand their business to earn more profit. Mark and Spencer will never be able
to expand their business if they will remain in the market forever they need to change their
market place so that the customer can get aware about the product and services of the company.
Product Development:It basically focuses on development of new and innovative product in the
same market so that the customer can get some change in the products and services of the
organisation and sale can be increased and profit can be earned every business has to under go
some changes to achieve the target if they will not follow change according to the market then
they will never be able to satisfy the need of the customer.
Diversification:It basically means development of new product in the new market like how
business can expand in the new market with the new product. Mark and spencer wants to earn
more and expand their business globally then they have to adapt a change and this strategy will