Global Strategic Management Plan for ASDA

GLOBAL STRATEGIC
MANAGEMENT

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION ..........................................................................................................................4
Purposes.......................................................................................................................................4
Background..................................................................................................................................4
DISCUSSION ANALYSIS ............................................................................................................4
CURRENT STRATEGY ................................................................................................................5
INTERNAL ANALYSIS ................................................................................................................6
Swot analysis...............................................................................................................................6
EXTERNAL BUISNESS ANALYSIS............................................................................................6
Pestle analysis .............................................................................................................................6
PROS AND CONS OF EXISTING STRATEGY ..........................................................................8
Pros..............................................................................................................................................8
Cons.............................................................................................................................................9
IMPROVEMENT TO EXISTING STRTAEGIES.........................................................................9
DIFFERENT CONTEMPRORARY STRAEGIC ISSUES .........................................................11
CONCLUSION..............................................................................................................................11
RECOMMENDATION ................................................................................................................11
REFERENCES.............................................................................................................................13

EXECUTIVE SUMMARY
This report was aimed to prepare a constructive global strategic management plan by
highlighting existing strategy of the ASDA and changes it requires in it. Further a detailed
analysis of internal and external environment with recommendation of various strategies for
improvement and contemporary strategic issues faced by the organization has been discussed.

INTRODUCTION
Purposes
Global strategic management is related to expansion world vision which is considered the
possibilities of every locations as a market and as source of competitive advantages while
integrated with rest of firm. There is different type of global strategies used by firm in order to
expand their business such as export, standardisation, multi domestic and transnational. Further
report will have based on Asda and report will discuss by analysing different type of strategies
used by company with existing strategy used by company (Tucker, 2018). Then study on the
basis of internal and external analysis of Asda with the relevant framework such as SWOT
analysis and PESTLE analysis. Further, identifying pros and cons of existing strategy and then
improvement of existing strategy by analysing different type of contemporary strategic issues
faced by Sainsbury. Also, recommend the best strategy that can used by company for its global
presence or expand its market effectively.
Background
Asda, trading as largest chain of supermarket in the United Kingdom, founded in 1949 by
Noel Stockdale and JW Hindell. Now company was the largest UK retailer of groceries of 20th
century. There are three division of company such as supermarket, bank and Argos. In the year
2021, the largest shareholder holds shares of organisation with profit of 14.99%. Company
present at more than 6500 shops, in 27 countries. Company also present at online market in order
to expand the store as well as it help to attract large number of customer. Asda is global related
to discount retailer with global presence at Denmark, Slovenia, France, Benelux countries,
Poland, Switzerland, China, Austria etc. There are different types of strategies used by company
in order to focus on staying competitive within global food retailer industry. Also, this is
including slow or conservative international expansion approach which is based on cost
leadership and efficiency within firm.
DISCUSSION ANALYSIS
It has been discussed that there is different type of strategies used by company for its
global presence as well as it helps to expand their market in order to make it more competitive.
Also, company delivers the product to Austria in order to make the price more competitive as
wells’ s it helps to combine parcel from different UK retailers by having multiple items in single
delivery to Australia which can save for a lot from free shipping. ASDA is successful by