Global Strategic Management Individual Report

Global Strategic
Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................5
TASK 3............................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management can be described as an ongoing process planning, analysis, monitoring as
well as assessment of different requirement and necessities of business in order to meet goals and
objectives of business. There are different changes occur in business environment due to which
business needs to assess different types of strategies that provide them success in the marketplace
(Adamova, Khabib and Teplyakova, 2020). This project report includes analysation of Marks
and Spencer which is UK based organisation that provide different types of clothing, food and
home care products to its customers. It is a business that is providing its services in different
countries and was established in the year 1884 by Michael Marks and Thomas Spencer. This
project report includes analysation of existing strategy of business with taking into consideration
of the internal and external environment. It also includes ways in which companies can improve
different strategies. Moreover, it includes analysation and evaluation of different contemporary
issues.
MAIN BODY
TASK 1
Existing strategy
Marks and Spencer is one of the organisation which is offering different types of products and
services like clothing, food and home care products to its customers. It is one of the large
organisation that is adopting different types of strategies in their organisation. Adoption of these
strategies helps business for purpose of attain different types of goals and objectives (Akyuz and
Gursoy, 2020). Some of these strategies helps business in international market are mentioned
below:
Porter’s generic strategies:
It is a model which is adopted by businesses in order to gain a competitive advantage. There are
different types of strategies to be implemented by businesses that assist them to gain a
competitive advantage. Some of these strategies adopted by Marks and Spencer are mentioned
below:
Cost Leadership: It is a strategy that helps businesses to get a competitive advantage in the
marketplace. In order to get a competitive advantage, it is essential for an organisation like
Marks and Spencer to focus on the reduction of costs in the business. It will allow the business to
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