Global Strategic Management of Sainsbury: SWOT and ANSOFF Analysis | Desklib

Global Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identifying existing strategy of the company...............................................................................3
Explaining effects of Internal and External factors.....................................................................5
Highlighting changes in the current strategy...............................................................................7
Recommendation for the changes for the company's overall growth........................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1
Online...........................................................................................................................................2

INTRODUCTION
Global strategy is a strategy that every organization develops with a motive to expand its
operations and its share in the market. It covers three areas: global, multinational and
international strategies. The following report will be based on Sainsbury, a company which
offers delicious, greater quality food items at affordable prices and attract its customers since its
first store was opened in 1869 (Sainsbury Supermarket’s Strategic Management, 2022). The
company's first priority is to inspire and delight its customers. It provides the facility of in-store
as well as online shopping supported by its brands – Argos, Nectar, Tu, Habitat and Sainsbury's
Bank. Their priority is to offer quality food and ease in shopping. Also, the company focuses on
reducing carbon emissions, food wastage, plastic packaging etc. which will help in sustainable
development.
The report will highlight the existing strategy of the company, that is, different types of
strategies used by the company like different marketing strategies. Strategies adopted by
Sainsbury for its operations to attract new as well as existing customers will be discussed. It will
also explain the factors that have effect on the firm (Bismark and et.al., 2018). This will be done
through SWOT analysis will allow the company to have the idea about what it is doing best right
now and develop a successful future strategy.
It will consist of PESTLE analysis which will highlight different factors. The analysis
will provide a clear image of brand's current market condition (Bindra and et.al., 2019).
Moreover, Justifications to the changes that have been made in Sainsbury will be discussed and a
detailed explanation of pitfalls in the new strategic changes that can be recommended for the
company for its better functioning.
MAIN BODY
Identifying existing strategy of the company
Sainsbury is simplifying its operations at a higher pace and boosting their cost saving
programmes to improve the quality of their food, increasing choice and maintaining stability in
providing best to the customers. Its portfolio brands are Argos, Tu, Nectar, Habitat and
Sainsbury's Bank which provides various types of services related to finance and banking,
(Bonsu, S., 2019). Sainsbury always try to ensure that they benefit from the third parties that

plays important role in customer satisfaction. This is done by continuing to pursue partnerships
and outsourcing where find appropriate.
Food First
The company's first priority is to build on their brand image, reputation of their
organization for maintaining quality, range and innovation in the products. This is done by
lowering prices and offering more consistent values. Whenever the customer wants to shop with
the company, it always ensures that they offer high quality and greater value food. Collaborating
with suppliers and simplifying the work with them creates buying benefits and lower the cost of
operations.
Brands that deliver
Sainsbury is focusing again on its portfolio brands to make them work till their
maximum efficiency. They ensure that these brands creates brand image. Nectar, Argos, Tu,
Habitat and Sainsbury's Bank are all working to achieve customer satisfaction and remain
sustainable and maintain profitability. Their focus is on customer and the prime motive is to earn
profit by maintaining the efficiency and effectiveness.
Save to invest
Sainsbury takes a step in becoming efficient by hiring the best employees who can work
towards achieving goals.. The management of Sainsbury is working towards cutting down costs
to increase investment in the business. It is also focusing on cutting complexity and increasing
pace of execution.
Connected to customers
Knowledge about the customers and understanding their needs is the prime goal of every
organization, like Sainsbury. The portfolio brand of the organization, Nectar, their skills to
motivate employees to maintain cordial relations. Sainsbury is connected to its customers and
allows them to give feedback on which majority responds back to the company.
Plan for better
Sainsbury is a company which focuses on its customers. As a responsible retailer, the
company wants to help everyone like their customers to eat their products in a way that reduce
the customers dependency on other sources.