Global Strategic Management: Analysis of Zara's Business Strategy

This report evaluates the business strategy of Zara, a global retailer, through external and internal analysis. It examines the impact of political, economic, social, technological, legal, and environmental factors on Zara's operations. The report also analyzes Zara's competitive position using Porter's Five Forces and conducts a VIRO analysis to assess its internal resources. Additionally, it includes a value chain analysis of Zara's primary activities. The report provides valuable insights into Zara's business strategy and its ability to compete in the global market.