Global Strategy And Foresight

Global Strategy And Foresight
(Assessment 2)

Table of content
 Introduction
 The trend which are identified in media and entertainment industry
 Mega trends that might be important for ETO
 Scenarios for music in ETO
 Effectiveness of Mega trends
 Conclusion
 References

Introduction
Global strategy is considered to be a plan that is developed by company
to target the growth beyond their borders. It is a method of competing as
well as expanding into globalised market. This is essential for company
to expand their business internationally as it facilitates an opportunity for
more profitability and sales.