Global Strategy and Sustainability

Global Strategy and
Sustainability

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
1.External Analysis of the Industry using 2 appropriate Strategic Models:...............................1
2.Internal Analysis of Amazon.com using 2 appropriate Strategic Models:..............................4
3.Critical analysis and evaluation of Corporate Social Responsibility (CSR) and
Sustainability:..............................................................................................................................5
4.Implications of the External Analysis, Internal Analysis, and Sustainability Analysis:..........7
5.Recommendations for Amazon.com’s Strategic Development:..............................................8
6.Recommendations for Corporate Social Responsibility (CSR) and Sustainability.................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global strategy defines by a policies which covers the areas like global, multinational and
international strategies. These are the areas which refers to those strategies and tactics designed
with a motive to achieve the objectives of its international expansion which relates with setting
up of businesses through proper analysis of market globally. These strategies are useful in
distinguish between three types of international expansion that will arises from company's
resources, current international position and capabilities. Global strategy refers with a practises
which are follows by the organisation to implement in the international market. Sustainability
refers to the business approach which defines with creating a long term value by considering
how organisation operates its ecological , social and economic environment .The below report is
based on Amazon is an multinational technology industry having their headquarter in Seattle,
Washington. Which deals in e-commerce websites of its own, digital streaming and works on
artificial intelligence, was founded by Jeff Bezos in Bellevue. The report consists topic external
and internal analysis by particular models, critically analysis and evaluate CSR and implications
of this factors.
MAINBODY
1.External Analysis of the Industry using 2 appropriate Strategic Models:
Due to large expand business of Amazon in respect of their e-commerce along with the
different operations. They are currently dealing in Amazon Alexa, Amazon app stores so
international approach need to be analysed in respect of external environment. So here are two
models through which external analysis will cover by PESTLE and Porter's five forces model:
PESTLE Analysis of Amazon
This model is basically a method or tool by which an industry will determine and analysis
their external factor. This will impact organisation in their current as well as in future phase so to
build proper strategic plan industry will needs to do this model is that :
Political factor
This factor relates with indulgence of government as Amazon operates alongside with
political influence:
 Political stability in developed countries especially in the UK and other European
country will maintain value of organisation (Eyhorn and et. al., 2019).
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 Government supporting the business like e-commerce, this will be either considered with
threat and opportunities because they will support other organisations too.
 Lots of efforts by government in increasing cyber security for e-commerce site like
Amazon will leads to industry development.
Economic factor
This industry performance depends upon situation of economies which relates with
online as well as offline platform:
 Stability in economy of the country like UK will going to increase opportunities factor
for company.
 Increasing Disposable incomes in developing countries will attain the value of better
business of Amazon.
Socio-cultural factors
This factor will identify socio-cultural impact on organisation like Amazon by market
trends and society value:
 Through increasing in distribution of wealth and income will leads to become threat for
organisation like Amazon.
 In developing countries, the approach of increase in consumerism will provides Amazon
with lots of opportunities in expanding their market.
 Increase online purchasing habits of the people, generates more profits in business.
Technological factor
This factor will directly affect Amazon because of their high reach in customers across
countries will lead to generates more expectation by this industry:
 Rapid change in technological aspects will leads to create threats for this organisation.
This organisation are relates with e-commerce sites there are having more cybercrime
cases this will leads to become the threat for the company.
 By Increasing in efficiency of IT resources develops the opportunities for this industry
(Ng, 2018).
Environmental factor
This industry relates with process of online business, their operation will subject to
influence the environment:
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