Global Strategy and Sustainability

GLOBAL STRATEGY AND SUSTAINABILITY

Table of Contents
GLOBAL STRATEGY AND SUSTAINABILITY........................................................................1
INTRODUCTION...........................................................................................................................2
EXTERNAL ENVIRONMENT ANALYSIS.................................................................................2
The external factors impacting the organisation are as follows:...........................................2
INTERNAL ENVIRONMENTAL ANALYSIS.............................................................................4
CSR AND SUSTAINABILITY ANALYSIS.................................................................................5
ANALYSIS......................................................................................................................................6
SWOT Analysis..........................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
For Global Development...........................................................................................................7
For sustainability.......................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
1

INTRODUCTION
Global strategy is defined as an approach by the organisations and the companies in order to
explore beyond the boundaries they are confined to. Initially the companies or businesses decide
upon launching their business with an extent of providing and serving to a particular area and
their norms are stipulated to a single enclosure. The global strategy is to evolve around the
different areas that will uplift the company in all the aspects. The organisation that is taken in
this report is the Amazon.com which is one of the best retailing services on a global basis.
Amazon which is multinational technology company whose headquarters are in Washington, US.
The Amazon started as a book store providing numerous categories of books which has later
evolved as one of the best that will contain all the required items that are for households and
many purposes. The strategies that are adopted by the company in order to grow globally and its
sustainability measures are penned in this report taking examples from each phase.
EXTERNAL ENVIRONMENT ANALYSIS
The external factors impacting the organisation are as follows:
Retailing industry will have to undergo certainties which are regarded as internal and external
effects. Being one of the largest retailers with a significant technologies and the provided online
facilities, amazon is ranked as one of the top most retailers. the online market is never stable and
in a continuous manner challenging amazon in all the possible ways. The factors that affect the
company are noticed by the company are through the PESTEL analysis. Through the PESTEL
analysis the directors can analyse the different factors that contribute towards the external
factors. The impact of the external factors on the company was evaluated which can help in
minimising the negative impacts and maximizing the positive impacts.
Political factors:
Before getting deep into what the political factors does to the company, it is to be noted that the
governments of the USA and the European countries are stable and they are said be more
towards the retailing companies and the e-commerce. In view of the government intervention and
the support towards the e-commerce, the company amazon is said to benefit from the policies.
Since there is much government contribution towards the e-commerce, amazon can reliably
expand its service towards the brick-and-mortar operations which is the best form of expansion.
Economic factors:
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The company operates as per the economy of the particular place. When the place that the
company is aiming to expand has the economical stability, then there will not be any barriers
with the online trading services. The countries that are in aim of the company amazon are said to
be economically stable and there will not be much obstruction in the way the company operates
in the macro environment.
Social factors:
The social factors that will affect the company are the ones that are related to the community,
gender, status and the usage. It is said that there exists a long gap between the rich and the poor
countries that which leads to the stagnation of the industrial alliances. The company amazon as
of now operates upon serving all the communities whether richer or poorer there are a set of
deals that the company carries with proper filters added to the items.
Technological factors:
The technology is growing at a rapid rate with increasing the communication of many retailers
and the consumers as well as to maintain subtle relations between the businesses. The amazon
utilizes the technologies in a more variant manner that will reach the remote corners of the world
about the retailing that they are dealing. There is a scope of rapid increase in the IT efficiencies
which will further add as a boon to the company in expanding its service over a long run.
Environmental factors:
Higher sustainability factors will improve the environmental conditions. It is said that there is a
much greater efficiency that is related with the trade when the company offers its part towards
glorifying its environment or the place that is operating. The Amazon company aims at
organising the beneficial policies that will not impact the environment. The resources of the
company are advertised in the manner that has ecological balancing which will further not add as
a bane.
Legal factors:
The legal factors are the rising product demand which is because of the challenges that are
occurring due to the rising retailing industries all over. They customers are aiming to purchase
more quality products which is further a challenge to the company. The changing export and
import regulations will further add as an opportunity to the company to reach greater heights.
Porters forces:
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