Global Strategy and Sustainability Analysis for Amazon

GLOBAL STRATEGY AND
SUSTAINABILITY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
External environment analysis for the industry...........................................................................3
Internal environment analysis of Amazon...................................................................................5
CSR and Sustainability analysis..................................................................................................7
Evaluation of analysis..................................................................................................................9
Recommendations for global development.................................................................................9
Recommendation for sustainability...........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
The businesses in the market have to have global strategies for sustainable functioning
and operating. There are a lot of changes which are taking place in the demands and needs of the
customers and they must be matched. Amazon is belonging from the cloud computing, e-
commerce, artificial intelligence, digital distribution, self0 driving cars and consumer electronics
industry. The company was founded in 1994 in United States and the headquarters of the
organization is in Seattle, US. The founder of the company is Jeff Bezos and has reached a net
income of US$11.588 billion There are more than 1,000,000 employees working as of 2020 and
is serving worldwide therefore having a strong base for the company is very essential. The report
is going to consist of the elements which the organization must work upon so that there is going
to be better functioning. The competition in the market is increasing which is why it is very
important for the company to understand the external and internal factors which can make the
functioning and performance of the organization get affected.
MAIN BODY
External environment analysis for the industry
To get in global strategies and sustainability in business there must be good
understanding of the external environment of the company. The further report is going to consist
of two models which help to understand the external environment of Amazon (Goralski and
Luoma, 2016).
PESTLE
 Political Factors
The political power in United States is very much stable and the policies remain the same for
the company as well. There is implementation for the labour and right of the customers which
Amazon is providing so that the company can have higher reputation in the market and the
profitability and sales can increase further.
 Economic Factors

Amazon is having different pricing in each country so that the exchange rate is not going to
affect the organization must. The GDP and unemployment rate also in different countries differ
which changes the decisions of the company and Amazon has been able to get that under control
for effective and efficient working (Laszlo and Zhexembayeva, 2017).
 Social Factors
The lifestyle of the population in the world is shifting and online is the new platform which is
being used and promoted as well. There are a lot of cultural barriers but being online is never a
culture barrier since the local market is also being able to have good sales through this company.
 Technological Factors
There has to be good involvement of technology in the company as well as technology
awareness which needs to be present. Amazon has invested a lot in technological aspect of the
organization so that there is going to be good functioning and the automation is going to be there
as well in the company.
 Legal Factors
There is no discrimination in the company and all the laws and policies are being followed
from time to time so that the company can benefit from it (Voituriez and et.al., 2018). Amazon
has taken copyrights and patent laws which have been followed by the company as well for the
safety of employees and the competition in the market as well.
 Environmental Factors
The company has worked towards having zero carbon footprints for the benefit of the
environment. The organization will also have to work for the benefit of the climate and weather
which can make the transportation of the organization get affected.
5 Force analyses
 Threat of new entrants (Low)
Amazon is not having this threat since there is a requirement of a lot of investment which a
new company will have to make to be able to compete with Amazon. With experience and right