Global Strategy and Sustainability

Global Strategy and
Sustainability

Table of Content
 INTRODUCTION
 Critical Analysis of External Environment
 Critical Analysis of Internal Environment
 CONCLUSION
 REFERENCES

INTRODUCTION
Businesses are playing a very essential role
for the country economy. In present
scenario, businesses are running is many
ways such private, public, e- commerce and
voluntary businesses. Every business want
to be successful and expand their business
globally so most of the companies come
online and do business all over the world
without and hurdle . To expand business
online companies need an effective global
Strategy so that companies operate their
business effectively. For every business and
e commerce business an influential global
Strategy and sustainability is needed.

Critical Analysis of External Environment
Political Factors - These factors includes rules, trade regulations,
political stability, foreign trade, foreign trade regulations, taxes,
public service, and local community. Amazon is a big multinational
company which operates their business with the help of digital
media.
Economical Factors - Economical factors are responsible for the
company growth. Interest rate, exchange rate, taxes, minimum wage,
inflation, recession factors are comes under economical factors
Social Factors - Social factors influence the buying behavior of the
customers and also give impact on customer’s lifestyle. Some social
factors which affect the businesses such as religion, culture,
education level, size of the family, population density.