Global Tourism Destinations

This report explores the nature and trends in global tourism industry, focusing on key tourist generating and receiving areas. It analyzes the impact of emerging economies on global tourism and the reasons for the growth of key global tourism destinations. The report also compares and contrasts emerging global tourism destinations and their strategies for growth.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
P1 Interpretation of the statistics for accurate presentation of the nature and trends present in
tourism at global level.................................................................................................................2
P2 Investigation of the characteristics relating to key tourist generating and receiving areas of
the world......................................................................................................................................3
M1 Determination of the impact on scale and nature of tourism at global level by emerging
economies....................................................................................................................................4
D1 Determination of the impact of key and emerging markets on global tourism along with
some significant level of factors.................................................................................................4
TASK 2............................................................................................................................................5
P3 Determination of the specific reasons for the growth of key global tourism generating and
receiving areas in overall world..................................................................................................5
P4 Comparison and contrasting of the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed.....................................................................................................................6
M2 Evaluation and comparison of the importance of various factors that affect and drive
tourism statistical trends in a range of different global regions..................................................8
TASK 3............................................................................................................................................8
P5 Investigation of the role and responsibilities of key international organisations in
development of global tourism at worldwide level.....................................................................8
M3 Evaluation of the significance of key organisations in growth and development of global
tourism.........................................................................................................................................9
D2 Recommendations to government and other international organisations in respect to
management of future tourism development for providence of effective response to threats,
issues and challenges...................................................................................................................9
TASK 4............................................................................................................................................9
P6 Reviewing the significance of threats , issues and challenges in future development of
global level tourism ....................................................................................................................9

M4 Analysis of the implications of significant level threats, issues and challenges to global
tourism.......................................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.......................................................................................................................................................11

INTRODUCTION
Tourism refers as the activity of travelling from one place to another by individuals in
satisfaction of their different needs. There are many purposes due to which an individual travel to
domestic and international levels such as leisure, business, education and attending of social
gatherings. Domestic tourism known as the travelling of persons within the boundaries of nation.
Whereas, international tourism has wide scope where individuals go out of the defined
boundaries of nation. Currently, there is huge amount of scope for organisations in tourism
industry to improve their business through attraction of consumers towards their services. This is
so because travelling is in trend at current period of time where most of the people prefer to visit
international destinations (Brondoni, 2016). Also, the level of international business meetings
increasing in vast manner due to the impact of globalisation. This allows the businesses to go
internationally for operation of their business that simultaneously generate the need of travelling
and improves the tourism activities. The main aim of this report is also to analyse the trends exist
in global tourism industry in relation to different destinations at global level.
The main points covering in this report includes interpretation of the statistics for
accurate presentation of the nature and trends present in tourism at global level, investigation of
the characteristics relating to key tourist generating and receiving areas of the world and
determination of the impact on scale and nature of tourism at global level by emerging
economies. Also, covering about investigation of the role and responsibilities of key international
organisations in development of global tourism at worldwide level, recommendations to
government and other international organisations in respect to management of future tourism
development for providence of effective response to threats, issues and challenges and reviewing
the significance of threats, issues and challenges in future development of global level tourism.
TASK 1
P1 Interpretation of the statistics for accurate presentation of the nature and trends present in
tourism at global level
The nature attached with tourism activities is changing regularly with the pass of time.
This is so because taste and preferences of consumers never remain same and modified
according to changes happen in external environment and other prevalent factors. Initially,
travelling was done by people for completion of important works so they will be able to attain
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their desired objectives or earn livelihood. Now, it is evolved totally where people prefer to
travel for the purpose of spending time with family or spending of some leisure time at different
destinations. This depicts that due to the change in external environment and factors, behaviour
of individuals was also changed and they liked to do the activities which totally different from
the previous kind of human acts. In current period of time, such changes are known as trends.
The study of these help all the different parties to determine the preferences of consumers along
with making changes in current offerings so able to sustain in market for longer period of time
(Brondoni, 2017). The relevant statistics that present nature and trends in global level tourism are
presented below by focusing over the aspects like visitor’s flow, arrivals, revenue generation and
market share expenditure;
National Tourism
It is determined from the survey conducted by tourism sector of UK in year 2018 that
around 39% of people prefer to do the last minute bookings due to the presence of large number
of options. Also, same will provide safety against the risk of cancellation. This trend clearly
depicted that number of people in UK who did booking on last minutes are increasing day by day
because of the reason of advanced technology. Currently, UK is the nation where large number
of international tourists come to see various places and enjoy time. In year 2019, 3.6 million
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visitors come from abroad in UK. It was noticed that there is increase in number of tourists by
9% due to the mentioned trend of last minute booking. The amount spend by these travellers in
UK was around £2.3 billion that had huge contribution in respective year towards the
development of economy. The advanced environment of UK and current approach of regular
developments, depicted that there is huge scope for tourism industry to grow in future years
(2017 International Tourism Results: the highest in seven years, 2017).
International Tourism
In internal level, there are many destinations that were so famous that millions of tourists
came to visit the place both domestic and international. Here, the number of international
travellers is much more as compared to domestic that simultaneously has great level of
contribution in further economy and industry development. The most popular nations where
millions of people came to visit in year 2017 were Europe, Middle East, Africa and America as
671, 58, 65 and 207. In current period of time, the number is continually increasing due to the
trend of ecological and educational tours at international level. It was ascertained that in year
2018, tourism industry at global level generated the revenue of £1.45trillion respectively from
educational and ecological tours (2017 International Tourism Results: the highest in seven years,
2017).
P2 Investigation of the characteristics relating to key tourist generating and receiving areas of the
world
There are two types of destinations in tourism industry such as tourist generating and
receiving. The main difference in between these two is that in generating destinations, attractions
existed were man made. Whereas, in receiving destinations, attractions existed were natural or
created by environment (Coca-Stefaniak and Morrison, 2018). This means there is no role of
humans in creation of such attractions. The detailed description in relation to the characteristics
of both is presented below;
Characteristics of the tourism generating areas
Demographics: This has the feature of demographic beauty or advancement attached
with the particular destination. For ex., In US, Las Vegas is the destination which was famous for
the night life and casinos. These were the reason that people preferred to go for enjoying night
life.
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Economy: This is the feature of advanced economy attached with particular destination.
For ex., London is the main economic point in UK where large number of operations exist that
help in development of overall nation economy. This was the reason that people prefer to visit
and want to saw the commercialization development of destination (Correa, C. and Nakamura,
2016).
Characteristics of the tourism receiving areas
Climate: This is feature attached with climatic beauty of destination or particular place
for attraction of the large possible number of tourists. For ex., Niagara fall which is the largest
water fall that builds the cinematic climate towards it all around and attract new potential
tourists.
Culture: This is the feature associated with destination where particular culture and way
of living has the ability to attract potential new tourists. For ex., India where millions of people
gather to do worships at one place that simultaneously visible from space.
M1 Determination of the impact on scale and nature of tourism at global level by emerging
economies
Emerging economies like India and Srilanka changes the nature and scale of tourism.
Here, India brings the evolution in tourism where its promotes religious, historical and natural
tourism. India has large number of places that unexplored and satisfies the need of tourists
(Höpken, Fuchs and Lexhagen, 2018).
D1 Determination of the impact of key and emerging markets on global tourism along with some
significant level of factors
The key and emerging markets both have positive impact over global level of tourism.
This can be understood from the points defined below;
 Key markets provide high level of experience where all different necessities are fulfilling
by destinations.
 Emerging markets has the contribution in relation to providence of new trends of tourism
through promoting the places that were unexplored and natural in nature. Natural beauties
are always great attraction as compared to man-made.
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TASK 2
P3 Determination of the specific reasons for the growth of key global tourism generating and
receiving areas in overall world
The growth of destinations is not possible without association of the any kind of special
factors or reasons whether it would be natural or man-made. It is an obligation over the
management authority of destinations that create such factors that have power to attract tourists
along with creating distinct image from where they will able to gain continuous growth in future
(Kasemsap, 2017). These factors and reasons of growth are defined below in relation to both
generating and receiving tourism destination with the aid of example;
Factors or reasons that aid in growth of tourism generating areas
Eiffel tower of Paris is one of the effective tourism generating destination. This is also
very successful in attracting large number of tourists along that having the title of continuing
growth over the period of time. The factors and reasons associated with this includes the height
of 320m where having the title of tallest man-made building up to 41 years. This was the reason
that large number of tourists from worldwide level comes to see the tower. Another reason that
people loved to visit that allowing to climb 2 levels by stairs and another 1 by lift. This provides
an opportunity to look city from height from where possible to look good scenes of city at whole.
Almost, 2500 tourists came every day to see this tower and improving the living life experiences.
Factors or reasons that aid in growth of tourism receiving areas
Niagara falls is one of the most known tourism receiving destination that able to attract
large number of tourists towards its natural beauty. The main reasons attached with this includes
the combination of 3 different waterfalls that made it huge and one of the biggest waterfalls.
Those attached with this includes Horseshoe, American and Bridal veil falls. This is also the
great source of power generation that delivers around ¼ of the supply to New York and Ontario
(Lenzen and et al., 2018).
P4 Comparison and contrasting of the differences between a range of emerging global tourism
destinations in relation to stages of the destination life cycle, factors driving growth, and
strategies employed
In completion of this and made comparison between the emerging global tourism
destinations, TALC model is going to be use. This is the effective model that built on the concept
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of product life cycle. This has contribution regarding ascertainment of capacity and sustainability
attached with specific destination with different year of time period. This also aid in determining
factors that have impact over destination attraction along with change in consumer behaviours
over the period of time. This model is applying below in respect of two emerging destinations;
Stages of TALC Hiroshima Galle
Exploration One of the best tourist place to
see when going to Japan for
tourism. The reason was
presence of numerous options
like museum, peace parks and
historical sites devastating due
to the nuclear attacks.
This place able to provide both
kind of attractions man-made
and natural. The coast line is
beautiful along with Dutch
Colonial attraction.
Involvement Japan is developed nation
where large number of
facilities exists near to the
tourist place that provides
effective environment and
surroundings to tourists
(Milano, Cheer and Novelli,
2018).
Srilanka is developing nation.
The facilities were exist but
not in sufficient manner as
compared to the country Japan.
Development The development activities are
done on regular basis with the
aim of creating the place as
largest tourist attraction. These
also seems effective as
possible number of tourists
attracts towards the place.
Such integration of
international tourists instigate
locals that they also visit and
This the beach with Dutch
architecture. Developments are
done but not on regular basis.
These goes on different
periods when need arises. This
was the reason that number of
tourists are not such high along
with contribution of locals.
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contribute towards the exercise
of destination development.
Consolidation This is emerging destination
where number of tourists are in
increasing trend.
This is also emerging
destination but number of
tourists in increasing trend as
compared to Hiroshima. There
is need of more promotion.
Stagnation The point of regular
development is effective in
nature of support for higher
growth of destination.
They needed to take measures
through which able to establish
the basic facilities that might
help in attraction of large
number of consumers
Decline There is no decline stage.
Currently, it is going to start
increasing from where it goes
very far in future (Morrison,
2018).
This stage of decline is not
possible as having the status of
emerging destination. Here,
they needed to take measures
for attraction of new tourists.
Comparison on the basis of factors that driving growth and strategies employed
There are numerous factors and strategies that differentiates both emerging destinations
such as Hiroshima and Galle. Hiroshima exist in japan which is a developed nation. The use of
technology and advanced level infrastructure is common that supports the destination to improve
their associated characteristics and attract new potential tourists. On the other hand, Galle is exit
in Srilanka which is a developing nation. In comparison to every aspect the nation is not up to
the mark specially in case of resources availability. This impacted negatively in growth with
slow speed.
M2 Evaluation and comparison of the importance of various factors that affect and drive tourism
statistical trends in a range of different global regions
Importance of various factors that affect or drive tourism in different regions is provided
below;
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Safety: The high level of safety in US and UK has the positive contribution towards the
expansion of tourism activities.
Technology: Low level of technological presence in some African counties has negative
impact over the tourism generation ability as these will not able to fulfil basic necessities (Sardak
and Sardak, 2016).
TASK 3
P5 Investigation of the role and responsibilities of key international organisations in development
of global tourism at worldwide level
There are many key international organisations which are working in the direction of
developing global tourism at world ide level. Here, in this regard, both private and government
organisations exist and contribute in the actions with the aid of their functions and operations.
The name of some of these are UNWTO, IATA, PATA, UN and EU. The main aim of these all
is to ensure the attainment of inflating figures in tourism activities at world ide level through
development of effective policies and performing the work of developmental activities. The roles
and responsibilities of any two is explained below;
UNWTO: This organisation has the main role related to providence of information to
different tourism organisations that prevail in industry about the various aspects and trends
which are continually happening in all over the world. The main reason with performance of this
function is up-gradation of their knowledge so they will able to sustain in such diverse nature of
business environment. In this regard, different actions performing by this includes market study,
determination of latest trends, forecasts about future actions and improvement of understanding
about the factors associated with the working of industry. All these further using for developing
policies.
PATA: This is one of the largest tourism promotional organisation that have work related
to enhancing the scope of tourism industry work. It performs the activities from its incorporation
about the promotion of tourism in pacific regions. There are numerous tourism organisations that
part of this organisation and heavily benefited through its link with other governmental bodies,
global airlines, hospitality industry and educational institutions in Asia pacific region. The main
of this is to improve tourism activities in Asia pacific and support members to enhance business
activities (Scott, Hall and Gössling, 2019).
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M3 Evaluation of the significance of key organisations in growth and development of global
tourism
There are large number of organisations at international level has positive contribution
towards the development of tourism at global level. The name of some of the are UNWTO,
IATA, PATA, UN and EU. Here UNWTO has perform the functions related to market study and
dissemination to organisations for improving their offerings and services. On the other hand,
PATA has the main aim regarding improvement of tourism in Asia pacific region. This
introduces promotional campaign along with support to organisations through creating link with
international bodies.
TASK 4
P6 Reviewing the significance of threats, issues and challenges in future development of global
level tourism
There is huge contribution of threats and issues in further future development of global level
tourism. This can be understood from the below presented points:
Threats, issues and challenges in future development of global level tourism includes
changing perception of people, governmental interventions, economic issues, political issues,
technological factors and more. All these issues, challenges and threats are significant and their
points of significance includes:
 These issues create a familiarity in the global tourism industry of finding resolutions of
the threat that are being faced.
 These challenges are issues are important for this industry as they help in developing a
permanent solution that can this industry for future development prospects.
 Another significant of threats is that global tourism industry develop provisions for such
threats which ensure future development of this industry (Veiga and et al., 2017).
M4 Analysis of the implications of significant level threats, issues and challenges to global
tourism
There is both positive and negative impact of issues and threats on global tourism. It can
be understood from the below presented points.
 The negative impact will be ascertained in current period of time. For ex. Lack in safety
not allowed the tourists to visit the place or use the services of an organisation. In future
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this has positive impact as help to bring measures that aid to improve safety and tourists
trust.
 Similarly, lack of technology leads disinterest of tourists in current period of time but in
future this proves as opportunity through bringing high level of options that satisfies the
numerous needs of consumer at one level (Wu, 2016).
D2 Recommendations to government and other international organisations in respect to
management of future tourism development for providence of effective response to threats,
issues and challenges
Recommendation to government and other international organisations is provided below:
 Government of multiple nations has to develop and ensure adherence of legislations
which are related for global tourism industry. This recommendation is well justified as
development of new laws and legislations will ensure to protect the interest of service
consumers as well as service providers. For example: A legislation regarding tourists’
rights must be developed that will help in evading the challenges and issues relating to
society and social norms regarding tourism industry.
 It is suggested to international organisations that they should focus over reducing
environmental harm which is caused by tourists and visitors. In this regard, these
organisations require to build polices and ensure their strict implementation. This
suggestion is also well justified as it will evade the challenges and threat of
environmental harm on world caused due to tourism.
CONCLUSION
It has been concluded from the above report that scope of tourism activities is wide. In
current period of time, international travel is preferred by individuals. The factors like
technology and safety has the huge impact over tourism activities. These needed to consider and
fulfil by organisations to improve number of consumers.
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REFERENCES
Books and Journals
Brondoni, S. M., 2016. Global Tourism Management. Mass, Experience and Sensations
Tourism. Symphonya. Emerging Issues in Management. (1). pp.7-24.
Brondoni, S. M., 2017. Global tourism and terrorism. Safety and security
management. Symphonya. Emerging Issues in Management. (2). pp.7-16.
Coca-Stefaniak, A. and Morrison, A. M., 2018. City tourism destinations and terrorism–a
worrying trend for now, but could it get worse?. International Journal of Tourism
Cities.
Correa, C. and Nakamura, A.O., 2016. Online marketing of BRICS countries as global tourism
e-destinations. TURyDES: Revista Turismo y Desarrollo Local. 9(21).
Höpken, W., Fuchs, M. and Lexhagen, M., 2018. Big data analytics for tourism destinations.
In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 349-363).
IGI Global.
Kasemsap, K., 2017. The roles of information technology and knowledge management in global
tourism. In Organizational Culture and Behavior: Concepts, Methodologies, Tools, and
Applications (pp. 492-521). IGI Global.
Lenzen, M. and et al., 2018. The carbon footprint of global tourism. Nature Climate Change.
8(6). pp.522-528.
Milano, C., Cheer, J. M. and Novelli, M., 2018. Overtourism: A growing global problem. The
conversation. 18.
Morrison, A. M., 2018. Marketing and managing tourism destinations. Routledge.
Sardak, S. and Sardak, V.D.S., 2016. Global innovations in tourism.
Scott, D., Hall, C. M. and Gössling, S., 2019. Global tourism vulnerability to climate
change. Annals of Tourism Research. 77. pp.49-61.
Veiga, C. and et al., 2017. Are millennials transforming global tourism? Challenges for
destinations and companies. Worldwide Hospitality and Tourism Themes.
Wu, C. W., 2016. Destination loyalty modeling of the global tourism. Journal of Business
Research. 69(6). pp.2213-2219.
Online
Travel trends that will drive the tourism industry. 2019. [Online]. Available Through:
<https://www.trekksoft.com/en/blog/9-travel-trends-that-will-drive-the-tourism-
industry-in-2019>.
2017 International Tourism Results: the highest in seven years. 2017. [Online]. Available
Through: <https://media.unwto.org/press-release/2018-01-15/2017-international-
tourism-results-highest-seven-years>.
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