Global Tourism: Nature, Trends, and Emerging Markets

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Interpret statistics to accurately present an overview of the nature and trends of tourism on a
global scale.............................................................................................................................3
Investigation of characteristics of key tourist generating and receiving areas of the world. .6
Analyse how the scale and nature of tourism on a global level has been influenced by the
emerging economies...............................................................................................................7
Critically evaluate the impact of both key and emerging markets, and significant factors
affecting global tourism..........................................................................................................7
TASK 2............................................................................................................................................8
Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world...................................................................................................................8
Comparison and contrasting of differences between a range of emerging global tourism
destinations...........................................................................................................................10
Evaluation and comparison of importance of different factors affecting and driving tourism
statistical trends....................................................................................................................12
TASK 3..........................................................................................................................................12
Investigation of role and responsibilities of key international organisations in the development
of global tourism...................................................................................................................12
Evaluation of the key organisations in the growth and development of global tourism .....13
TASK 4..........................................................................................................................................14
Review of significance of various threats, issues and challenges to the future development of
global tourism.......................................................................................................................14
Analysis of implications of significant threats, issues and challenges to global tourism.....15

Recommendations for managing future development in response to threats, issues and
challenges.............................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
INTRODUCTION
Global tourism can be defined as the tourism which crosses the international as well as
national borders. Globalisation has brought rise in tourism industry as customers are able to visit
their desirable places which satisfies them at highest level. Global tourism is continuously
developing all around the world which leads to development of national economy (Cornelissen,
2017). This report seeks to present information about the nature, characteristics and the emerging
trends of global tourism to an audience of key decision makers from a number of National
Tourist Boards representing tourism destinations at a conference in London. This project covers
various topics such as examination of scale and nature of global tourism, assessment of growth
and characteristics of key emerging market and destination regions. Along with this, roles of key
organisation in the development of global tourism and significance of threats, issues and
challenges in the future improvement of global tourism are also covered under this report.
TASK 1
Interpret statistics to accurately present an overview of the nature and trends of tourism on a
global scale
Nature of tourism is often related to purpose of travelling. Nature of tourism is constantly
changing as in the initial time people used to travel for food. Later, its revolution turned the
behaviour of travellers towards exploring most interesting places or destinations. Travel and
tourism industry is mainly related with such activities in which appropriate services such as
airlines, package tours, accommodation, tour packages etc. are delivered to tourists according to
their requirements. It is contributing a higher percentage in global economy and development of
world. Nature of tourism is evolving day by day with the passing time. Solo traveller and global
online travels are termed as the changing nature of tourism sector that influences whole industry
in remarkable manner. Along with this, for national level it, it has been analysed that more than

3.5 million of travellers arrives UK within 2019. In order to maintain beauty of destinations and
enhance their sustainability government uses the fund for the development specific destination.
These funds are raised from the total spending of travellers. Total spending of travellers is
identified in UK was around £2.3 billion (London Tourism Report, 2016). The total amount
generated by UK from its visitors is around £15 billion)
On the contrary, at international level it has been identified that number of tourist arrival
in America is 207 million, Africa 65 million, Europe 671 million etc. (2017 International
Tourism Results: the highest in seven years, 2017). All of these depicts number of tourists at
international scale is increasing day by day. The overall revenue generated by tourism industry
especially from ecological and educational tours at global scale is £1.45 trillion (Global
international tourism revenue 2000-2018).
There are various types of trends in the tourism sector. Some of the major trends are as
follows with their statistics:
Global online travel sales: It is one of the major trends in tourism because it is
benefiting the countries to attain long term growth. Now a days most of the individuals prefer to
book their holiday packages online as they are very busy in their daily routine. (Global online
travel sales statistics, 2019). The graph below shows statistics for it:
Illustration 1: Global online travel sales statistics, 2019
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(Source: Global online travel sales statistics, 2019)