Role of International Organizations in Global Tourism Development

Global Tourism
Destinations

INTRODUCTION
Tourism is defined as the activities that allows individuals to move and stay at places that
provides different environment and involves change of geographical areas. Global tourism leads
to providing an opportunities to large number of individuals to move out of national boundaries
and helps an economy to grow. As tourism industry is one of the major sector that generates
foreign exchange earnings in the country. More and more globalisation helps in enhancing
connectivity in two nations and provides opportunities to explore new places. Through
globalisation connectivity among two nations becomes strong and this provides a opportunity to
national business to expand internationally (Cornelissen, 2017). To understand the concept of
global tourism destinations Kuoni Travel organisation is considered. This organisation was
founded in the year 1906 in Zurich, Switzerland. Services including passenger airlines, package
holidays, cruise lines and hotel destinations are provided with staff of 12000 employees.
In this project scale and nature of global tourism with growth and characteristics of key
emerging markets and destinations are provided. Role of key organisations in development of
global tourism together with threats, issues and challenges to further development of global
tourism is mentioned in the report.
TASK 1
P1: Interpret statistics to present an overview of the nature and trends of tourism on a global
scale
Tourism at global level is an activity that provides travelling opportunities to individuals
and group of persons to shift into totally different environment for a small period of time.
Tourism at initial phase was quite expensive and usually it was not attractive because of huge
amounts of finances were required to make to trip to some other nation. Global tourism helps in
growth and development of the industry by providing various services that facilitates tourism
(Ezeuduji, 2015). Services like pre booking facilities, hotel accommodation, travelling services
and food and beverages helps to develop this industry with the consumers present at national and
international level.
Tourism industry is at growing stage and providing number of attractive services to large
number of consumer group with services that are affordable and as per consumer taste and
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preference. A revolutionary growth is recorded in the global tourism industry in the past decade
and this leads to generation of positive development of all the other complementary services.
When tourism industry is seen at big picture that it is recorded that growth is predicted at
an annual rate of 3.8% in the year 2025. this growth rate is faster than growth in the overall
economy of UK. Growth in the tourism industry is promoting development in various other
industries that are influenced through enhanced tourism.
Illustration 1: Tourist Arrival, 2019
Source: Tourist Arrival, 2019
From the above graph it can be interpreted that tourism industry has reflected growth
through number of tourist arriving form different nations is increasing in UK. It is estimated that
in the year 2020 number of tourist in UK will be at 1000 million (Gössling and Peeters, 2015).
This expected growth rate will help in developing whole economy and will generate more and
more revenue for the nation.
Tourism Trends in the global industry reflects the following trends-
Local Experience: In today's scenario it can be noticed tourist while visiting new places
shows their interest to engage with and participate in the local culture. Enjoying local cuisine to
celebrate regional festivals and holidays, local experience are some of the recent trends that are
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