Global Tourism: Nature, Trends, and Growth

This report provides an overview of the nature and trends of global tourism, including statistics and interpretations. It investigates the characteristics of key tourist-generating and receiving areas and determines the specific reasons for their growth. The report also explores the role of international organizations in the development of global tourism and reviews the challenges and threats to its future development.

Global Tourism
Destinations
Contents
INTRODUCTION...............................................................................................................2
LO 1...................................................................................................................................2
P1 Interpret statistics to accurately present an overview of the nature and trends of
tourism on a global scale................................................................................................2
P2 Investigate the characteristics of key tourist-generating and receiving areas of the
world...............................................................................................................................4
LO 2...................................................................................................................................5

P3 Determine specific reasons for the growth of key global tourism generating and
receiving areas of the world...........................................................................................5
P3 Determine specific reasons for the growth of key global tourism generating and
receiving areas of the world...........................................................................................6
LO 3...................................................................................................................................7
P5 Investigate the role and responsibilities of key international organizations in the
development of global tourism. .....................................................................................7
P6 Review the significance of various threats, issues and challenges to the future
development of global tourism.......................................................................................7
CONCLUSION...................................................................................................................8
REFERENCES..................................................................................................................8
INTRODUCTION
Global tourism refers to the travelling of an individual to one place to another. Travel and
tourism refers to the moving for one place to another for a particular purpose. The purpose may
include any business meeting, to attend any wedding, to travel for leisure and many more. If an
individual travel forms one place he spends his income to the place where he has travel. It
increases the income for the place where the individuals has travelled. The globalization has
played a very wide role in increase in travel and tourism industry (Bastida and Huan, 2014). The
globalization is the integration of resources, human, technology, skills and knowledge and so on.
By globalization people can travel from one place to another for work and for leisure.
This report discuss about data and its interpretation which states the nature and the trends
prevailing into travel and tourism industry. Reasons for which the growth of the industry depend
and the difference between range of tourism destination also been included into the report. Apart
from it the roles and responsibilities which these international organization has for the
development of tourism industry is also included into this report.
LO 1
P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on a
global scale.

The nature and trends of tourism is evolving with the time. Earlier the people used to
travel in the satisfaction of their basic need and wants. Then they started moving from one place
to another to perform business. And now the people are travelling for various purposes, which
include the travelling for business, opening up a new business or industry at different country,
for living to some other place or country, for travel or leisure purpose, for attending a wedding,
for organizing a destination wedding and so on (Castles, 2013). Today, there are several reasons
for the people to travel and they enjoy that. And total the travel rate is increasing with the
increase with globalization.
Global tourism statistics trends and flow- There are several aspects in travelling. These
aspects may include increase in the rush of travelers, rush into the stations, generating income for
the place, increase in the development of tourism place and the so forth. All these aspects include
both national and international tourism. All these trends are described as follow:-
For national tourism: According to the 2018 survey conducted, it is concluded that
approximately 39% of the people has agreed on last minute booking. This show the craze and
eagerness among the people to travel. People are ready to accept the last minute transport for
their travelling. All the thanks go to advancement of the technology. Technology has caused
easiness into an individual life. Through technology a person can book its tickets, see the
availability for tickets and transportation along with their cost. Technology also benefited the
people as they do not have to travel to the station to book for the tickets. They just need to now
book the tickets online and have to reach at the destination where there transport will take away
(DellaPergola, 2017). That’s it. According to the reports of 2019, there are approximately 3.5
million people who are travelling with a motive to visit a destination. The traveling trend is
increasing in such a speed. Among these travelers they are travelers who travels to United
Kingdom and the amount with the people has spend is more than £2.3 billion. This clearly
concludes that the number is travelers into UK is getting on increasing with the increase in time
and from this the income for the state is also increasing as the visitors are spending their income
there.
 For international tourism: According to the report there are around 671, 207,
65, 58 tourism belonging from Europe, America, Africa and Middle East respectively
travelers who had done international travelling in the year 2017. Whereas increase in
the trends for educational tours and sports campaign ship among the nation has also
resulted into the increase in travel among nations. Along with it the craze for the
people for nature, hiking, fun sports as in sky diving, water rafting, and etc has
become a new trend into the market which has also contributed into the increase of
travel and tourism. By the year 2018, the travel and tourism industry’s revenue has
generated more from educational and ecological tours with an approx amount for
£1.45 trillion. The major countries which hold more travel and tourisms are china,
germany, japan, USA and UK with 47 % of total. They hold a good places for travel
destinations.

The above reports specify the tourist arrivals into the countries in the given years. According to
the graph presented above there are total of 600 million people who travelers to the Asian and
Middle East countries. And apart from it there are a total of 1000 million people who travel to
USA and UK. From the report or graph it is very much clear that the people chose more to travel
to US and UK as they have more destinations for the people and more facilities and opportunity
for them to explore. Apart from this the graph also shows that there is comparatively low craze
for Asian countries and Middle East countries.
World’s top tourism destinations and how these have changed over time.
There are hundreds and thousands of the destinations on this earth where people can go
and travel. And some of these places are also very much popular for example Eiffel Tower in
Paris, Great Wall of China in China, Taj Mahal in India, and Time square in New York City and
many more. People visited to these places to see these monuments. All these ancient monuments
such as Eiffel tower, Great Wall of China, Taj Mahal and many more has their own history in
themselves. According to the report, the UK comes at 10th position in the list of most traveled
places by the travelers, around 36 million people travelers there in a year. From these travelling
the UK benefited of around £ 13.29 billion from these travels which contributed to the
development of their country. More over with the time the preferences of the people with relation
to travel and tourism are also changing with the time, they now chose those places where they
can have better experience.
P2 Investigate the characteristics of key tourist-generating and receiving areas of the world.
Tourism generating areas are those areas which attracts the huge number of people. These
sites or places have some uniqueness which differentiates them from other places. There are
many factors which attracts a person to a particular place. These factors can be environmental,
social, cultural and many more. People select their places for interest as per their own interest
and preference. Some travel to the historic places because they have very keen interest into
history. Some travel to the places where they can enjoy themselves and do clubbing, met with
new people and son on so they goes to the places like LA and people who have love for climate
and nature chose to go to the places like Switzerland, Australia and many more.
Characteristics of Tourism generating area are as follows:

 Geographical characteristics: Geographical characteristics are the location factors
which attract the people towards it. For example France is considering is the city for love.
The whole city is build up with nice culture and architectures which attract the other
people. Especially Eifel Tower too has played a major role in attracting the people. It
comes into the list of World’s 14 Wonders.
 Demographic characteristics: The demographic characteristics are the factors or the
things which that particular place is famous for. For example LA, United States is famous
for parties, casinos and fun. Whereas Switzerland place is famous for nature and climate.
Economic situation: The economic situation of the country decides for this travel attractiveness
(Hedrick-Wong and Choong, 2015). If the value of the currency of a particular place is low then
the people whose country’s currency is greater than the others can prefer to travel to the country
whose currency value is low as it will be very much cheap for them to travel to that place.
Characteristics of Tourism receiving areas are as follows:-
Climate: Climate is mostly a major factor which attracts the people. In England, the
climate is very soothing and people enjoy in that weather. People prefer to go to that
place where they can enjoy and does not get stuck in that due to any climate issue. They
generally prefer to go to the place where they face no issue regarding the climate.
Culture: Culture is the major factor which attracts the people. Diverse cultural place will
have more travelers. People enjoy experiencing different types of culture they experience.
That’s why now the countries are trying their best to preserve the culture of their country
because this is the thing which makes them unique from all.
LO 2
P3 Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world.
Growth of the tourism depends totally upon how the state and nation does its marketing
worldwide. To attract the travelers every country tries to attract people from other countries so
that they can visit. The foreigners or the travelers will be like customers for that place who can
generate revenue to them. There are many factors from which the tourists feel very attracted to
them, these factors are as follows:
Geographical appeal of different tourism destination: People feel attracted to the
geographical factors such as beaches, mountains, hiking, and many more. The UK has many
different destinations which attract the people like wildlife, beaches, mountains, rivers, scenery
and many more. People get attracted towards and visit there. For example people prefer beaches
at summer because of the heat.
Historical appeal of different tourism destination: There are some people who have very keen
interest in history and always have the eagerness to know more about ancient things and
associated history with them. These people generally prefer to the place like Egypt, Middle East
and so on where there is so much for history.
The four A’s of destination: Every destination is categorized by four A. And they are:
Attractiveness, it refers to the different factors which push the people to make a visit or to travel
to that place (Horn and Fry, 2013). These factors may include the environmental factors, climate
factors, historical factor, and entertainment factor and so on. Another A is Amenities which
refers to the advancements or types of facilities available into that country. More advanced the
amenities, more will be the comfort level of that place. Access, refers to the medium or the mode

through which an individual can access to that place. There are some places at the mountain
which can be reached only through tracking; there are places which can be reached via bus, or
train, or airplane and the so forth. And at last, ancillary, it refers to the food and other lodging
facilities to the customers or guests. Every place has its unique food or drinks which the guest or
travelers are very much curious to taste them.
P3 Determine specific reasons for the growth of key global tourism generating and receiving
areas of the world.
There is a model called TACL which is developed with the concept of product life cycle.
This model is also used for attaining the interest of people with time. The explanation of this
been provided below by taking two examples:
Stages of TALC Edinburgh Castle Coca Cola London Eye
Exploration The caste has a huge history
into the country. It comes into
the category of royal house
where royal or elite people
live.
For cola Cola London eye
there is about 3.75 people
come visit to the place.
Involvement People who live near to the
castle provide the basic
facilities or amenities to the
visitors. They generate the
income via them. The local by
opening the shops or facilities
centers generate their income.
The involvement of the people
into this place is very much
seasonal. Therefore the people
generates income from them is
very much low as it is on
seasonal basis.
Development As more and more tourist are
attracted towards the place,
the government is more into
the development of that place
like maintaining it, providing
many facilities at nearby
places and so on.
The development of this place
is comparatively low as
compared with castle.
Consolidation The number of people has
reach to its peak at the time of
its season. At the time of its
season the rush is very much.
The excessive use has
electricity has raised problem
for the place. Problem may
include the social,
environmental as well as
economical.
Stagnation Continous efforts of the
government have successfully
made the place alive.
Tourism at this place has been
maintained through the
establishment of various
elements like electricity and
other for its functioning.
Decline Its place is very much far from
decline as it is considered as
an attractive point for the
tourist.
Tourist prefers to go to
another place or activity when
they have the option for it.

Factors which are driving growth of specific destination: There are many factors
which decide for the growth of the destination. These factors can be the historical or ancient
history attach with them. This also may include the cultural factor, environmental factor, climate
factors and many more. The growth also depends upon the efforts done by the government to
make or maintain that place for tourism purpose. The level of marketing done also consider as a
factor because tourist people does get attracted from such things. As in the case with Edinburg
castle, the government also puts the efforts to maintain and save it which is comparatively low in
the case coca cola London eye.
Future predictions and forecast: As in the case with Edinburg the tourism level will be
same as far and in the case for Coca Cola London eye the tourism level can get increase when
the government tries to market it and make it a better place to attract the tourist. Proper
marketing can do wonders. The people can get attract then by watching the advertisements or
marketing ways.
LO 3
P5 Investigate the role and responsibilities of key international organizations in the development
of global tourism.
There are several organizations who are contributing to the growth of travel and tourism
industry. These organizations can be governmental and private. These organizations may include
UNWTO, IATA, PATA UN and EU (Index, 2018). The role and responsibility of this
organization are discussed below:
 UNWTO: It stands for United Nations world tourism organization which is responsible
for promoting the tourism for the country. The tourism also aims at the sustainable
growth and development for the nation. It thinks that preserving these destination or
monuments are the part of sustainable growth and development.
 PATA: It stands for pacific Asia travel Association. It is a non- profit organization which
has taken the responsibility for act as an catalyst for responsible development for travel
and tourism with the Asian pacific region.
 UN: United nation organization is also responsible for promoting the travel and tourism
for the places.
P6 Review the significance of various threats, issues and challenges to the future development of
global tourism.
There are many factors which provide threats, issues and challenges for the future
development of global tourism. These factors may include the following:
Political: This includes the political instability of the country. More the political instability more
will be the changes into the rules and regulation of the people. And political instability also
includes the level of safety into the country or region and also includes the level for terrorism
attack and so on. If the rules and regulation in a particular country or region is safe and strict then
the tourist would fell free and motivated in travelling that place. It also includes the number of
solo travelers because they feel safe. Apart from this the country also is facing from COVID 19
in which the whole world is at lock down state. This has stop the migration or traveling of people
from places to places. Lock down has a huge impact upon the global travel and tourism

industries. The political issues also may include the problem of terrorism, COVID- 19 spread,
thiefs, corruption and etc. due to such political issue the global tourism or tourism of a particular
place does get affect.
Measures taken: The government take several measures to reduce these issues. Some of
the measures include ensuring safety of tourist people by establishing the security for them,
taking the safety measures during this corona time. Safety measures may include maintenance of
distance, proper mask of people, proper facilities for sanitize, clean and hygiene environment
and the like.
Environmental: The environmental factor includes the climate or nay kind of dieses which is
spreading at current into the nation or region (Le, 2013). If that nation is prone to some sort of
disease or any sort of environment disaster then tourist would not prefer to go to that place
because they would not like to push their life into danger. Environmental issues may include
land slides, earth quicks, flood contaminated areas and the like. To ensure tourism at such places
and destination the government has taken all the safety and corrective actions and measures to
reduce and eliminate the risk at such areas. They have well prepared force so that they can work
immediately when the need get arise.
Social: Social factors include the taste and preferences, attitude and behavior of the people who
are living into that country or region. If the people who are reciting into a place are very much
dangers then tourist will not prefer to visit that place (Klabi, 2012). Or whereas the people who
are very clever or cunning then also tourist people do not prefer to go there. Some places do face
the issue of corruptions and thief. To reduce or eliminate such issue the government has taken
the corrective actions or measures by employing the people who can take care of these tourist
people very well. This would reduce the risk of thief and corruption as the safety of that tourist
would be under the protection of government employees.
CONCLUSION
From the report discuss above, the tourism and its trends have been discussed. There
tourism refers to the movement of people from one place to another for various purposes. These
purposes may include business, leisure, weddings and many more. There are many factors which
decided for the tourism spot, these may include, environmental factor, social factor, climate
factor, demographic factor and many more. The report has also taken two examples and has
performed the differentiation between these two destination places on the several bases. The
report also includes the various organizations with their roles and responsibility that leads to the
growth of travel and tourism industry.

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