Global Tourism Destinations

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................3
Global tourism statistics, trends and flow..............................................................................3
Key factors influencing travel and reasons for growth of key global tourism areas..............7
4 A’s of destinations...............................................................................................................7
TALC model on two emerging global destinations...............................................................8
Factors driving growth of specific destinations......................................................................9
Future predictions and forecast............................................................................................10
Strategies employed by the emerging destinations..............................................................10
Key organisations that influence tourism along with their roles and policies......................11
Development of global tourism by dealing with various threats, issues and challenges.....12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Global tourism is an increasing trend as the disposable income of people has increased
and also the sector has become more convenient and less expensive. Travelling across borders
for various purposes like business meetings, adventuring and exploring new places, honeymoons
and other personal reasons are included in global tourism. Globalisation has eased the movement
of people across international boundaries and experience the culture, leisure, trends of various
nations (Bilbil, 2017). This has also increased employment opportunities in the countries for
travel and tourism industry. In this report various aspects related to global tourism will be
discussed such as the growth of international tourism industry, organisations that mainly
contributes in its growth, top tourism destinations, factors influencing this sector etc. Also the
roles and responsibilities of key international organisations in the development of global tourism
will also be discussed in detail.
MAIN BODY
Global tourism statistics, trends and flow
The travel and tourism industry is the world's largest industries which also contribute in
development and growth of nation's economy. This industry includes accommodation,
entertainment, transportation and attractions all across the globe so that the tourists can be
attracted from different nations. Initially in the primitive era individuals used to travel to satisfy
their food needs and wants but in the contemporary era individuals travel for various purposes
like business related, for vacations, for creating new experiences, for personal reasons etc. Travel
and tourism industry helps in generating high revenues, employment, contributes to the GDP of
country, attracts people from all over the world which helps the country in building a strong
image on the global platform. This industry has helped the countries to grow and develop
(Boniface, Cooper and Cooper, 2016).
The tourism and travel trends has increased in all the markets including national,
international and continental which are discussed as follows :
 For national tourism : According to the 2019 data it can be seen that UK has around 3.1
million tourists from across the world which is almost 8% higher than the previous year
data. This creates a significant impact on the economy of UK as the average expenditure
done by these travellers is around £2.9 billion (Leisure and Tourism .2019). This helps in

generating employment opportunities in the country and also gets recognition to the
country globally. Thus the revenue generation by the tourism is rapidly increasing every
year.
 For international tourism : On the international level also tourism has increased on all
the key locations of attractions which helps in growth of this sector in all the nations.
Number of tourists in various nations in millions are : In Europe is around 680, in
America is around 230, in Africa is approximately 70, in Middle east it is around 54 etc.
these figures are constantly increasing in all the nations which helps in the growth of
travel and tourism industry (Cornelissen, 2017).
Illustration 1: Travel trends. 2019
Source : Travel trends. 2019
From the above graph it can be interpreted that global tourism trends are ever-increasing
at a fast rate and they will continue to increase even in the future making the travel and tourism
the most dynamic industry. It can be seen that the most preferred destinations for travellers will
be Africa in the coming years due to increase in inclination of people towards adventure tourism
and Africa provides many natural locations and sites where people can enjoy the breathtaking
beauties of nature. Apart from the increase in travel and tourism in the Middle East and other
Asian countries, tourism is also increasing in Europe as many historical placers which fascinates