Global Tourism Destination

This document explores the nature, trends, and characteristics of global tourism destinations and the reasons for their growth. It also compares and contrasts emerging global tourism destinations. The document discusses the role of key international organizations in the development of global tourism and the threats, issues, and challenges to its future development.

Global Tourism
Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Interpretation of statistics to present an overview of the nature and trends of tourism on a
global scale..................................................................................................................................1
P2: Investigate the characteristics of key tourist generating and receiving areas of the world...4
TASK 2............................................................................................................................................5
P3: Specific reasons for growth of key global tourism generating and receiving areas of the
world...........................................................................................................................................5
P4: Compare and contrast emerging global tourism destinations...............................................6
TASK 3............................................................................................................................................8
P5: Role and responsibilities of key international organisations in the development of global
tourism.........................................................................................................................................8
TASK 4............................................................................................................................................9
P6: Threats, issues and challenges to the future development of global tourism.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism is an activity through which number of individuals moves to other areas
different form their usual environment and stays their for a short duration of time. Tourism leads
to movement of individuals for business purpose, holidays or to enjoy and experience different
environment. In the present time travel and tourism industry is growing with highest growth rate
and this has enhanced use of tour operators. Global tourism has increased connectivity of
different countries which leads to growth and development of economic conditions with revenue
generations. In the project report global tourism destination concept is elaborated and in this
relation Export Explore Travel organisation is considered (Aqueveque and Bianchi, 2017). This
is a tour operating organisation established by friends in the years 2005. This organisation
provides most affordable services in a way to experience different destinations. In this project
report scale and nature of global tourism is examined to assess growth and characteristics of key
emerging markets and destinations. Roles of key organisations in this industry to appraise
threats, issues and challenges to the future development in global tourism.
TASK 1
P1: Interpretation of statistics to present an overview of the nature and trends of tourism on a
global scale
Travel and tourism leads to movement of individuals form one destination to other as
their temporary stay. Through global tourism each individual gets an opportunity to travel to
some historical, natural and technology involved destinations so that an amount of pleasure and
joy can be added to their life. Introduction of globalisation is one of the key factor that leads to
generation of more and more amount of tourism all over the world. In the present time most of
the individuals consider visiting to new destinations an important to enjoy life and to remove
stress of busy lives that each one is stuck into (Brondoni, 2016). More and more amount of funds
are invested for tourism by an individual and this is a positive sign for growth and development
of economy be earning foreign currency. Travel and tourism industry covers services like hotel,
accommodations, transportations, restaurants, airline and recreational zones.
Statics for travel and tourism industry-
In the present time more and more numbers of destinations are emerging to explore with
fiends and family or for some solo trips. This emerging trend of tourism industry is generating a
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positive impact towards growth and development of economy. Some statical data that represents
growth of tourism industry at world level is as follows-
From the above graphical representation growth in tourism industry can be analysed for
past many years. Introduction of 20th century brings an revolutionary change and impact of
globalisation become prominent and visible with huge amount of growth in tourism industry
(Tourism Statistics, 2017). Amount of tourist has grown form 200 million to 1.4 billion and
which is a huge amount to consider.
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This above graph represents number of visitors in hotels and a considerable amount of
growth is noticed with emergence of more and more tourism.
Trends of tourism on global scale-
Pocket friendly travelling: Tourism industry is growing and individuals for each
earning group is initiating tourism for exploring new places. In this relation in the present time it
is seen that tourism which is pocket friendly is preferred by all the individuals. Package
travelling provides all the services required for tourism and a composition of services is made in
cost effective manner (Chigora, 2016).
Wellness tourism: Travelling for the purpose of promoting health and well-being
through physical, psychological or spiritual activities. Travelling for enhancing importance of
good health is made in the present time by well known individuals and social workers so that
well-being can be promoted at global level.
Digital technology: Tourism has reached to this level with emergence of easy reach to
usage of digital technology to general public. In the present time it is seen that promotion,
marketing and purchase of services are made through online bookings. This has emerged as an
advantage for growth in the digital technology.
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P2: Investigate the characteristics of key tourist generating and receiving areas of the world
Tourism is attracted at several destinations that are present across the globe. In the
process to attract tourism and enhance tourism improvement needs to be made to develop new
destinations in the country in order to attract more and more number of visitors. Generation of
new places in the country leads to growth and development of all the other factors that are
affected through tourism in the country (Higham, 2018). Level of competition is increasing in
relation to generation of more and more amount of tourism among different countries and in this
relation various growth and development activities are conducted in this relation. Countries
which are full of natural beauty and good weather attracts lots of visitors. Together with this
technological ad infrastructural development of countries attracts more and more amount of
individuals to visit such places. In the present time France, Spain, United States and China are
some most visited destinations on the basis of tourism arrival. Certain characteristics for tourist
generating areas are as follows-
Infrastructure: Development of infrastructure plays important role in attracting more
and more amount of tourist to visit a place. As good trip is completed when experience for that
trip is memorable in good way. Good transportation, roads, power supply, hotels food and places
to visit all becomes part of infrastructural development. Availability of modes so that technology
can be used for example- internet services and digital connectivity to make payments. All these
facilities when available with a destination then more and more amount of visitors are attracted
towards that destination.
Popular destinations: Each individual wants to visit to a place which is well renowned
at global level. For example- visitors to Paris is attracted because of Eiffel Tower, China is
attracted because of its Great Wall and other places which consist wonders of the world all are
equally attracted to more and more number of visitors (Jovicic, 2014). Locations which provides
beautiful sight seen and a beautiful picture of nature is attractive to travellers and this
characteristic attracts tourist.
Availability to package offers: Individuals admire various places to visit but in actual
visit those places that are admired and can be visited in budgeted amounts. In this recent era it is
seen that destinations that are provided with a packaged deal are travelled more in comparison to
others. Tour operators like Expert Explore Travel organisation leads to development of packages
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for a destination and this served as a key characteristic for generating tourism to a particular
destination.
Tourism sites: Tourism is initiated with a particular purpose and availability of
satisfaction of a particular motive attracts tourism to that particular destination. For example-
Dubai is selected as a tourism destination because of its infrastructural development, Europe is
attracted because of its weather and some beautiful and famous monuments and structural
development. Availability of different sights attracts more and more amount of tourist to a
particular destination (Liu, 2014).
TASK 2
P3: Specific reasons for growth of key global tourism generating and receiving areas of the
world
Development of tourism industry is one of the important concern for government of each
nation as per current market. Tourism is growing and serving as a grate opportunity for
economical growth in terms of revenue generation, employment opportunity, removing poverty
and providing improved quality of life. So in order to achieve all of them each possible actions
are taken under an economy for enhancing its infrastructural development, maintaining natural
beauty, establishing new amusement parks and establishing historical monuments. All these
factors acts as a key attraction point for interested visitors to certain places. Europe, China, UK
Dubai are some of the most attractive destinations for tourist that leads to generation of more and
more tourism across national boundaries. Several reasons that leads to generation of tourism to
particular destinations in the world are as follows-
Heritage and Culture: Availability of a well renounced culture and some well
developed heritage leads to attract more and more amount of tourism to a particular destination.
Some of the well known culture in places like India, China, Greece and other countries generate
interest of targeted tourist group (Mendola and Volo, 2017). A culture defines life style, values
and beliefs and history in relation to a particular country and this is one of the reason for
attracting tourism to a particular destination. Monuments, historical buildings, parks, holy places
serves as a heritage for tourism purpose. As culture and heritage leads to attracts more and more
amount of tourism in the country so governing body takes charge to maintain it and improve so
that tourism growth can be achieved.
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Availability of several tourist sports: A destination become more attractive when
number of spots are available to visit in the near by places. For example- Paris is selected as a
destination because of its archaeological infrastructural development, Louvre Museum,
Cathedrale Notredame and many more places. A visitor find it suitable destination to visit
because of the availability of number of places and travelling will be worth the money expended
for same. India is another destination which attracts more tourism because of historical
monuments and one of the seven wonder is their The Taj Mahal (Mohsin, Ramli and Alkhulayfi,
2016).
Natural beauty: Individuals in their daily life are very busy and surrounded with
buildings and innovative technologies. Destination for family vacations and other trips which is
full of natural beauty and some good experienced attracts tourists. Europe is a beautiful where
natural beauty can be seen and a good experience is enjoyed. In order to maintain natural beauty
a maintenance program is introduced so that maintenance can be done and growth in tourism is
achieved to generate revenue in economy.
P4: Compare and contrast emerging global tourism destinations
Destination life cycle explain development and successive stages through which a
particular destination moves. Through this life cycle series of stages are defined for a destination
to move. In this life cycle development of the successive stages are defined that goes over a
period of time. Destination life cycle defines stage of a destination which is going as per current
market situation. Destination life cycle is elaborated with different stages that are as follows-
Exploration: At this stage destination was a unknown place to visitors. Initially few
number of individuals starts visiting such places to make access and generate knowledge in
relation to such destination. Words spread out of mouth about this destination and more and
more amount of tourists starts visiting such places and improved amenities and services are
provided their (Rogerson, 2015).
Involvement: Local people starts noticing that number of visitors are coming to the place
and they starts serving them with various facilities. This leads to start of a business for providing
food, transportation and and guide services.
Development: Involvement of local people is noticed by big organisations and then they
starts emerging that particular area into tourist spot by investing funds for development. Hotels,
transportations, roads, restaurants are developed and job opportunities are created at this stage.
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Consolidation: At this stage negative impact is created on local economy. Industries
such as farming and fishing conducted at that place will be modified into tourism industry and
people needs to earn form tourism industry only.
Stagnation: At this stage destination is available with various facilities and services
demanded by tourists but lost its original or raw nature (Ruan, Li and Liu, 2017).
Decline: At this stage all the attraction that a destination use to hold lose it all this can be
due to emergence of some new destination to visit and profitability is effected in negative way
with this.
Compare and contrast different global tourism destination
Basis of difference Louvre Museum TAJ Mahal
Stage of Destination life
cycle
Paris is blessed with one of the
largest art museum which is
centre of attraction their. It is
situated in Venter city and last
year this museum was visited by
10.2 million people form around
the world. This museum is at
declining stage as number of
This structure is a symbol of true
love which makes it different and
attractive among all other
buildings in the world. It is
situated in Agra, India and is one
of the most visited historical
place. As number of visitors are
increasing but it is at stagnation
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visitors are decreasing form past
few years.
stage where beauty of this white
structure is diminishing
continuously.
Tourism attraction
actions
In order to attract tourism at this
museum digitalisation is
introduced so that historical
structure can be made bit
interesting for young generation.
Tourism in India is enhanced with
more and more amount of digital
and social media that provides
huge amount of connectivity and
required information. Its
environment and beauty attracts
tourist and initiation to
maintaining pollution free
environment at nearby places
makes TAJ Mahal a good choice
to visit.
Contrast: Louvre Museum and TAJ Mahal, both the places are quite different form each
other and possess their own features to attract large number of consumers. Taj mahal is symbol
of love and made with white marble and is situated at aside to Yamuna river which makes the
whole beauty more attrcative. On the other hand museum is a place where historical things are
kept to show so that a glance of history can be provided (Saarinen and Lenao, 2014).
TASK 3
P5: Role and responsibilities of key international organisations in the development of global
tourism
Tourism industry is growing across the globe and in order to maintain its growth and
development various roles and responsibilities are played by tourism organisations. Technology
and social media made tourism industry as centre of attraction and improved will of each
individual to visit places around the world. World Tourism Organisation is one of the biggest
organisation which considers all the actions at global level in relation to tourism industry. At
present WTO is considered regarding growth in the industry and also generating a positive
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impact over other industries with tourism industry. Role and responsibilities of key tourism
organisations are as follows-
Minimising all the barriers: International Tourism Association, World Tourism
Organisation and some other organisations plays important role in minimising all the barriers
that restricts scope of tourism at international level. For this all the facilities that leads to growth
and development of tourism in different geographical boundaries are promoted. Growth and
development is made in such manner so that sustainability can be achieved in the industry for
future benefits.
Increasing tourism: Tourism organisations possess responsibility to enhance tourism in
each possible manner by initiating safeguard of interest to travellers. Policies and rules in the
tourism industry by these organisation are established in such manner so that no barrier is created
towards increment in tourism. For consumers policies in relation to packages which are pocket
friendly is introduced so that each individual can acquire tourism services and industry grow and
develop.
TASK 4
P6: Threats, issues and challenges to the future development of global tourism
Tourism is growing at a fast rate and generating high amount of revenues in the economy
and also leads to economic development of a country. Despite of multi-pal benefits and
opportunities that tourism industry possess there are number of challenges, issues and threats
faced by the industry at global level. Some of them are as follow-
Threat of terror: Tourism has minimised barriers for moving form one destination to
other and this is one of the greatest threat to an economy. Less barriers means more opportunities
for terrorists to enter into any country (Waseema, 2017). This leads to hindrance in the safety and
security of general public. For example- Attacks in Mumbai, France, America has created
negative impact on growth rate of tourism industry in several countries after such attacks. On an
average 200000 less tourists visited such places after these attacks takes place.
Climatic Conditions: Increased tourism has provided a threat of adverse climatic
conditions. Facilitating tourism services leads to growth and development of economy but this
growth and development sometimes takes place at the cost of climatic distraction. Growth of
infrastructure leads to deforestation and development at forest side and near water bodies leads to
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high amount of pollution. All this situation provides adverse climatic conditions for general
public over that destination which leads to poor quality of life. Tourism organisations needs to
provide their concern in these situations so that effect can be minimised.
CONCLUSION
This project report is summarised as global tourism industry is growing and statistical
data in this relation provides evidence to this growth and development. Increasing trend in the
industry is noticeable over a decade and in order to maintain this trends needs to be noticed and
followed by different countries to increase tourism. Generation of required characteristics needs
to be made so that more and more tourist can be attracted towards a particular destination. Each
destination moves with destination life cycle and all the stages must be considered to make
improvement. Organisations available at international level plays important role in consideration
to development of global tourism. Their are huge amount of benefits for tourism enhancement
and despite of these benefits certain challenges are available that affects further development of
tourism industry at global level.
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REFERENCES
Books and Journals
Aqueveque, C. and Bianchi, C., 2017. Tourism destination competitiveness of Chile: A
stakeholder perspective. Tourism Planning & Development. 14(4). pp.447-466.
Brondoni, S. M., 2016. Global Tourism Management. Mass, Experience and Sensations
Tourism. Symphonya. Emerging Issues in Management. (1). pp.7-24.
Chigora, F., 2016. Social media and brand equity: reality for small to medium enterprises in
Zimbabwe tourism industry.
Higham, J., 2018. Sport tourism development. Channel view publications.
Jovicic, D. Z., 2014. Key issues in the implementation of sustainable tourism. Current Issues in
Tourism. 17(4). pp.297-302.
Liu, Y. D., 2014. Cultural events and cultural tourism development: Lessons from the European
Capitals of Culture. European Planning Studies. 22(3). pp.498-514.
Mendola, D. and Volo, S., 2017. Building composite indicators in tourism studies:
Measurements and applications in tourism destination competitiveness. Tourism
Management. 59. pp.541-553.
Mohsin, A., Ramli, N. and Alkhulayfi, B. A., 2016. Halal tourism: Emerging
opportunities. Tourism Management Perspectives. 19. pp.137-143.
Rogerson, C. M., 2015. Tourism and regional development: The case of South Africa's distressed
areas. Development Southern Africa. 32(3). pp.277-291.
Ruan, W. Q., Li, Y. Q. and Liu, C. H., 2017. Measuring tourism risk impacts on destination
image. Sustainability. 9(9). p.1501.
Saarinen, J. and Lenao, M., 2014. Integrating tourism to rural development and planning in the
developing world. Development Southern Africa. 31(3). pp.363-372.
Waseema, M., 2017. Enhancing Destination Competitiveness for a Sustainable Tourism
Industry: The Case of Maldives. OIDA International Journal of Sustainable
Development. 10(02). pp.11-24.
Online
Tourism Statistics. 2017. [Online]. Available through:
<https://ourworldindata.org/tourism>
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