Global Tourism Destinations

This report discusses the features, trends, and nature of worldwide tourism. It explores the statistics accurately and investigates the key tourist generating and acquiring areas of the world. It also analyzes the functions and duties of key worldwide organizations in the betterment of tourism. Additionally, it reviews the importance of different threats, issues, and challenges to the upcoming improvement of tourism.

Global Tourism
Destinations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Understand statistics to accurately display an summary of the trends and nature of tourism
on international scale...................................................................................................................3
P2 Investigate the features of key tourist generating and acquiring areas of the world..............5
TASK 2............................................................................................................................................7
P3 Find out specific grounds for the development of key worldwide tourism creating and
obtaining areas of the world ........................................................................................................7
P4 Comparison and contraction the among a range of rising worldwide tourism destinations
in relation to stages of the destination life cycle, components driving growth, and plan of
action which are employed..........................................................................................................8
TASK 3..........................................................................................................................................10
P5. Analyse the functions and duties of key worldwide organisations in the betterment of
tourism across the world...........................................................................................................10
TASK 4..........................................................................................................................................11
P6. Review the importance of different threats, issues and challenges to the upcoming
improvement of tourism around the world................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The term tourism refers to the actions of individuals travelling to and staying in those
places which are mainly external to their usual surroundings (Sheresheva, 2018). It could be for
business, leisure or for any other purpose and it not more than one continuous years. Tourism
industry is very competitive and dynamic that need the ability to change constantly according to
customers want in order to build customer satisfaction. It entirely focusses on enjoyment and
safety of the customers. For many countries tourism is the major source of foreign exchange and
employment generation. For this report, The Tourism Company is considered which is leading
tourism consultancy of UK and founded in 1990. Senior members of this entity are going to
deliver a report on features, nature and rising trends of worldwide tourism in London
conference.
This report covers, roles of key organisations in the improvement of international
tourism as well as it will measure risks, issues and challenges to the future improvement of
tourism world wide. Further, evaluation of growth and characteristics of key emerging markets
with destination regions are discussed in this report. Besides this, study of scale and nature of
worldwide tourism is also highlighted.
TASK 1
P1 Understand statistics to accurately display an summary of the trends and nature of tourism on
international scale
In order to examine the trends in this sector in UK following graph is consider which
shows the data relating to the oversees visitors from the year 2010 to 2020

Illustration 1: Data of tourists travelling in UK. 2019
(Source: Data of tourists travelling in UK. 2019)
The above graph display the figures relating to travellers who are coming in United
Kingdom each year. Chart is distinctly displaying that the figures of travellers have enhanced
drastically after 2015. With the aid of this graph it can easily interpret the future of UK tourism.
With its hike the economic growth of the UK has also increased. Tourism sector is rising
because of increase in economic process. Travel has also become much easier as it has allowed
visitors some countries to travel without passport and flights have become cheap along with
their easy availability from any nation. Betterment in the technology has also aid a lot in the
growth of travel and tourism industry in UK.
The above graph have shown clearly that the numbers of tourists are increasing at a much
faster rate in UK. Worth and disbursement from these visitors will also rise. Opinions of market
are also shows positive effect and supportive towards the expansion of this sector. All the above
analysis helps the country a lot in finding out the areas where they need to focus to increase the
industry and for the growth of economy. They can also found out the new sections to be
centered. Thus it can be said that tourism and travel is one of the fastest growing sector which

strike to the economy of all countries of the world. The 40.9 million overseas visitors who came
to the UK in 2019 spent £28.4 billion. These figures represent a 1% increase in volume and 7%
(nominal) increase in value compared with 2018.
In the year 2018, the UK acquired eighth posiiton in the UNWTO international tourist
arrivals league, behind France, Spain, USA, China, Italy, Turkey and Mexico. The UK accounted
for 2.7% of worldwide arrivals in 2018. In the same year, United Kingdom was at eleven place
in the international tourism earnings league and it has stood behind Japan, Thailand, Spain,USA,
France,Italy, Japan, Australia, Germany, Italy as well as Macao along with China reported by
the figures of UNWTO. The country is accounted for receipts of 2.4% international tourism in
this year. In the year 2019, London has accounted for fifty five percent of entire inbound
travellers expenditures, the balance of England 32%, Scotland 9% as well as Wales 2%.
It can interpreted from the above graph that with the constant increase in the travellers,
there will be can increase in their spending in UK automatically and this is mainly because of the
disbursement which is increasing continuously after 2010 and this is because of addition in the
disposable income of the travellers. It can be foreseen that it will rise in the forthcoming years as
well.
P2 Investigate the features of key tourist generating and acquiring areas of the world
Tourism bring large economic potential for any destination who wishes to improve its
tourism industry (Kim and Youn, 2017). Employment, taxes, imports and exchange of currency
are only few ways which bring money into these destination. In recent years, it has been
observed that there is an increase in tourism globally. In context to UK, it is the worlds leading
destination of tourism and is home of many famous tourist attractions. The city has attracted 21
million international visitors. The rising market economies affect growth of tourist industry in
terms of scale and characteristics of tourism are mention below-
In terms of scale: This sector majorly contributes to the economy. It has generated £ 200
billion GDP or ninet percent to the economy of the country. The visitor expand about £ 28.2
billion which represents 4.2% of the total export of the country.

In terms of nature of tourism: UK has many attract historical places which divert visitors
attention such as tower of London, British museum, Big Ben, Tower bridge, Buckingham Place
and so on. All these attractions encourage visitors and create more tourist for London.
Consequences of both the above key as well as rising markets components which are affecting
global tourism are explained underneath-
Government contribution in revenues: The money which is derived from the tourism
gives opportunity to UK government to invest it somewhere else (Khazai, Mahdavian and Platt,
2018). Direct contribution is in the form of taxes on the incomes which are from businesses of
tourism and from employment of tourism. Indirect contribution is made from the goods and
services which are supplied to tourists and they are not directly in relation to tourism industry.
Government of UK can also generate income from the induced contributions. This is relating to
the money which is spent by the people who are employed in this sector.
Employment generation: With the rapid growth of tourism it has become important for
UK to create more and more employment (Pallavicini, 2017). From the operatives of theme park
to managers of hotels, cleaners and so on tourism has open doors for various kind of jobs. UK is
the among the hot destination among the tourist which helps it to give salaries to its citizens. It
has 226000 jobs which is about 5% of the total UK population.
Foreign exchange earnings: It is the one of the huge benefit of tourism as it is capable
of making money from the earnings of foreign exchange (Gómez-Vega and Picazo-Tadeo,
2019). UK economy generate income from expenditures of tourism. UK uses this money to
expand tourism sector and in public services. It has incurred 22.5 billion from these earnings.
In terms of nature of tourism impact on UK is mentions underneath-
UK is able to preserve as well as has lead importance towards the construction of its
monuments. They have maintained their parks and roads in order to attract more visitors. Local
communities can easily promote their culture with the help of this sector. It has aware its citizens
about how they can build connection with the tourists to make relations with them.

TASK 2
P3 Find out specific grounds for the development of key worldwide tourism creating and
obtaining areas of the world
Every year millions of tourists travels, which results in the growth of this sector. It has
been analysed that tourism is contributing to 10% of the world economy and create jobs for
around more than 500 million people. Even in UK this business is very huge as 24 million
visitors spend 75 euros every year. It has expand because of the concoction of political,
economical, social, and cultural reasons which are explained as under-
Economic: With the increase in the average income of the population, that results in
greater disposable income has made the world rich. This rise in wealth has been matched by the
increased access to credit (Sheresheva, 2018). Easy availability of loans, credit cards as well as
overdrafts have encouraged individuals to travel more as they are not required to save for
holidays any more. Various packages of holidays gave tour businessman a big economies of
scale and with this they are now ready to buy services in bulk quantity, this has drive the prices
down. Development in the budget airlines with the regional airports contributed towards lower
level of price. The Tourism Company, with this factor can increase its revenue and make more
profits.
Social: With the development of employment conditions and fresh approaches for work
many people have experienced a hike in their leisure time. Change in the family life such as later
marriage, early retirements and later marriages has given more freedom to families to travel
more. In today's, holidays have become a mode in order to evaluate progress against the peers
which leads to giving honour to the travellers. It is also seen that travelling is consider to be an
element which broaden the mind of people as they appear to experienced and cultured because of
the fact that they are engaged in travelling actively. In context to The Tourism Company, this
will add advantage to them as social factor contributes to more travellers.
Political: Many changes in the political factor has stirred up the expansion of tourism.
With the new legislation of Britain such as legal rights for cashed vacations has given a rise to
the people demand lists. Modification in the internal politics within many nations like china,
eastern Europe lend in welcoming attitudes of host nations towards the tourists and this promote
further expansion (Debbage and Debbage, 2019). Travelling without passport and reduction in
tax is also an important aspect that hike tourism. In reference to The Tourism Company, they

can promote no pass-out required feature in their tourism packages, which will generate more
customers for them.
P4 Comparison and contraction the among a range of rising worldwide tourism destinations in
relation to stages of the destination life cycle, components driving growth, and plan of
action which are employed
Destination implies to those places where individual travel such as states, countries,
region , cities, or can be a town (Mackay and Spencer, 2017). All these palaces market
themselves as a palace where tourists from all part of the world can visit. Butler created a model
which display how tourist resorts can grow over. It cover some stages which are explained as
under-
 Exploration: At this stage, it is observed that small number of tourist visit the area.
 Improvement: In this local people provide some facilities.
 Development: Host country try to develop and market their country at this stage.
 Consolidation: At this stage some tension develop as growth of tourist is not as fast as
before.
 Stagnation: In this facilities that are provided to the tourists decline as they become old.
 Decline: In this rejuvenation of resorts are consider in order to reduce the declination of
visitors. The table below shows the factors that drive growth for the host countries, their
strategies along with the levels of life cycle of destination
Basis UK Paris
Life cycle of destination Earlier travelling was that easy
as airline are not frequently
available to the UK so only
few people travel to this
country. After the increase in
income and development
people have start visiting this
city more often with the
Local people of the country are
easily ready to get familiar
with the outsiders. But with
the increase in the amount of
visitors this problem vanished.
The country has also develop
modern ways in order to ease
the experience of visitors.

corporation of local people.
Factors driving growth  Good climate- Pleasant
climate of UK.
 Beauty of nature-
Scenery in the picnic
spots.
 A mixture of sun, sea
and mountains.
 Escape to the
countryside as 80m
percent of France is
countryside.
Strategies employed  The Tourism Company,
in this regard follow the
following strategies-
 Transport- making
easier for the tourist to
explore cities by bus,
rail and coach.
 Great welcome-
continuous
improvement in visa
service.
 Skills- Boosting
apprenticeship and
pulling more people to
take tourism as their
career.
 Improve the quality of
experience- Paris in
this regard trying to
reduce the waiting
time.
 Development of tourist
homes- continuous
improvement in the
condition of these
homes.
 High performance
destination- It offers
federation of
ecosystem of tourism.

TASK 3
P5. Analyse the functions and duties of key worldwide organisations in the betterment of tourism
across the world
The organisations of tourism are consist of national, international and non government
organisations who assist in the improvement and administration of tourism. They might be into
marketing, investment, management of environment, socio-cultural programs, education and
training (Line and Costen, 2017). The responsibilities and role of various international
organisations are mentioned below-
World Organisations: World Tourism Organisation (UNWTO) is mainly devoted towards the
promotion of tourism in developing countries and it is also vowed some of the UN Millennium
Development Goals so that it can achieve them. International Civil Aviation Organisation
(ICAO) as well as International Air Transport Association (IATA), come under such type of
organisations. They are widely acknowledged as well as a major international organisation in the
tourism and travel sector today. Some of their responsibilities and roles are mentioned below-
 It boost investments and promote entrepreneurship which make tourism more
competitive.
 It provide training along with the creation of better and more jobs.
 It leads to digital transformation and celebrate innovation which make site more smarter.
 It harness unique potentials of tourism in order to defend culture and natural heritage
along with the assisting committees in both ways economically and socially.
 It give emphasis on safe and seamless travel.
Regional International Organisations: Organisations like Pacific Asia Travel Association
(PATA), European Civil Aviation Conference (ECAC), European Travel Commission all are
covered in these organisations. Activities of these organisations are mainly about the promotion
of tourism in an specific region.
 PATA promote professionalism in the tourism sector in Pacific and Asia regions.
 ECAC is considered with coordination and corporation of airlines of Europe.
 European Travel Commission deliver collaboration among thirty three European national
tourism organisations are covered in these organisations

The Tourism Company is an regional organisations which can build customer force of its region
by improving schemes on their air tickets, systematic working of hotels which they cover , so
that they have satisfied customers.
National Organisations: These organisations are limited to nations or countries only. They
involve governments in their activities. The role of government in these organisation is define
such as income generation, stability in economy, natural resources protection, security, health,
employment and image of the nation. Singapore tourism, British Tourism Board, Tourism
Malaysia and so on, are the few example of national organisations. They work for the betterment
of the country with the help of promotion, research and development, which also assist these
countries to overcome their financial crisis.
TASK 4
P6. Review the importance of different threats, issues and challenges to the upcoming
improvement of tourism around the world
The tourism business is approaching to few of the largest hurdles globally, which they
need to encounter (Han, Al-Ansi and Kim, 2019). In this context, The Tourism Company need to
examine all such difficulties which impact the future growth of global tourism. These factors are
explained underneath-
Security: It can be said that terrorism is one of the greatest threat which this tourism
sector face. In recent times, it has been noted that many travellers have shun the destination of
holidays due to fear over security. It has been seen that many hot travel destinations like France,
Paris, UK and so on have witness a downfall in the revenue, which bis generated form this
sector. In this matter, government should source more economic resources with the more
manpower so that they can vigilance without stifling the experience of travelling within nation
and they can also boost security. Travel organisations in this context make significant changes
time to time. The Tourism Company should negotiate and talk about its terms with governments
and unions in order to adapt changing trends and scenarios.
Taxation: It is one of the most taxed sector. Taxes paid on hotel rooms and on air-tickets
or on any other mode gives a simple glance how taxation has greatly influence the tourism.

Governments are not realising that tourists contribute in their national economy through retail
travel, purchases and other spendings of tourism. Tourism Company and other international
enterprises in this regard, should offer competitive price so that they can balance the equation.
Government should also ease taxation policies which are related to this sector in order to
encourage more and more travellers.
Infrastructure: Infrastructure is one of important aspect of tourism as tourists can be
easily influenced by them (Liu and Pratt, 2017). Infrastructure of tourism in numerous of
locations is underdeveloped and outdated. Government, The Tourism Company and many other
boards of tourism should work on this factor by providing better transportations, fast
immigration and hotel checkout process along with these, they should interpret solutions at ports
or stations as well as at airports.
Marketing of Travel: Many a times, it has seen discovered that tourist deemed travel
marketing false, inadequate or exaggerated (Hall, 2018) . This becomes difficult for the
travelling organisations to change their perceptive and bring then back on the track. The Tourism
Company in this regard, should harness creativity and tech in order to build effective travel
plans. Government should try to bring and encourage the use of new-new technology in the
countries so that innovative solutions of marketing can be utilized.
CONCLUSION
From the above report, it can be concluded that Tourism refers to cultural, social as well
as economic process that imply the movement of respective individuals to nations or places
which are outside boundaries of their nation. There are many factors which affect the tourism
and travel like economic, social and political. It also faces some issues relating to security,
taxation, infrastructure and marketing of travel which affect he visits of visitors. World
organisations like UNWTO, IATA, ICAO, regional international organisations like PATA,
ECAC, European Travel Commission and national organisations work for the betterment of the
tourism sector.

REFERENCES
Books and Journals
Sheresheva, M. Y., 2018. The Russian tourism and hospitality market: new challenges and
destinations. Worldwide Hospitality and Tourism Themes.
Kim, J. H. and Youn, H., 2017. How to design and deliver stories about tourism destinations.
Journal of Travel Research. 56(6). pp.808-820.
Khazai, B., Mahdavian, F. and Platt, S., 2018. Tourism Recovery Scorecard (TOURS)–
Benchmarking and monitoring progress on disaster recovery in tourism destinations.
International Journal of Disaster Risk Reduction. 27. pp.75-84.
Pallavicini, J. A. C., 2017. Factors influencing tourism destinations attractiveness the case of
Malaga.
Gómez-Vega, M. and Picazo-Tadeo, A. J., 2019. Ranking world tourist destinations with a
composite indicator of competitiveness: To weigh or not to weigh?. Tourism
Management. 72. pp.281-291.
Soto, M. T. R. and Clavé, S. A., 2017. Second homes and urban landscape patterns in
Mediterranean coastal tourism destinations. Land Use Policy. 68. pp.117-132.
Debbage, K. G. and Debbage, N., 2019. Aviation carbon emissions, route choice and tourist
destinations: Are non-stop routes a remedy?. Annals of Tourism Research. 79. p.102765.
Mackay, E. A. and Spencer, A., 2017. The future of Caribbean tourism: competition and climate
change implications. Worldwide hospitality and tourism themes.
Line, N. D. and Costen, W. M., 2017. Nature-based tourism destinations: A dyadic approach.
Journal of Hospitality & Tourism Research. 41(3). pp.278-300.
Han, H., Al-Ansi, A. and Kim, H. C., 2019. Perceived inconveniences and Muslim travelers’
loyalty to non-Muslim destinations. Sustainability. 11(17). p.4600.
Jamal, T. and Smith, B., 2017. Tourism pedagogy and visitor responsibilities in destinations of
local-global significance: Climate change and social-political action. Sustainability.
9(6). p.1082.
Hsu, P. H., 2018. Tourist perceptions of living authenticity in indigenous tourism destinations:
The case of Smangus Village in Taiwan. Tourism Culture & Communication. 18(2).
pp.117-131.
Liu, A. and Pratt, S., 2017. Tourism's vulnerability and resilience to terrorism. Tourism
Management. 60. pp.404-417.
Hall, C. M., 2018. Climate change and its impacts on coastal tourism: Regional assessments,
gaps and issues. Global climate change and coastal tourism: Recognizing problems,
managing solutions and future expectations, pp.27-48.
Online:
Data of tourists travelling in UK. 2019. [Online]. Available through:
<https://www.businessbiscuit.com/8-news/6126-record-tourism-2020>