Global Travel and Tourism Pattern and Trends

Global Travel and
Tourism Pattern and
Trends

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1.Discuss key milestones in the development of travel and tourism industry and how they
shape the industry........................................................................................................................3
P2. Identify the different elements of travel and tourism industry and explore how they
interrelate to create the tourist experience..................................................................................4
TASK 2............................................................................................................................................6
P3. Determine the different factors that affects tourism behaviour............................................6
P4. Explain models of motivation and how they influence the consumer decision-making
process.........................................................................................................................................7
TASK 3............................................................................................................................................8
P5. Identify recent and emerging patterns and trends in the international travel and tourism
industry........................................................................................................................................8
TASK 4..........................................................................................................................................10
P6. Examine the factors affecting the popularity of a range of global destinations..................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism refers to that aspect which is concerned with the moving of individual
from one place to another for at least 24 hours for business or pleasure purposes. Tourism is
travelling to different location for shorter period of time but travelling is a wider concept which
involve all the aspect of industry that initiate tourists. British Airways is the chosen company for
this report. It is the passenger carrier airlines in United kingdom(Sanjeev and Birdie,2019). Its
headquarter is in London and is the second largest airlines in the country. It is founded on 31
march 1974. This report will cover the key milestone in the development of travel and tourism
industry and they shape the industry. It is explains the different factors that affect tourism
behaviour. It also analyse the models of motivation and impact of these model on consumer
decision-making process. Furthermore It will identify the emerging patterns and trends in
international travel and tourism industry and the factors affecting the popularity of a range of
global destinations.
TASK 1
P1.Discuss key milestones in the development of travel and tourism industry and how they shape
the industry.
As a consultant working for UNWTO, there are various factors which contribute in the
development of travel and tourism industry and contributing in the growth of the economy.
Travel and tourism industry is constantly changing with the time according to the current trends
and culture of the country. Technological advance in the industry impact the travel industry at
large scale. Travel companies are using advance technology and uplifting the industry towards
modernization and development. In ancient time, people use to travel with the help of horse,
Elephant etc. Now technology has changes the scenario of travelling from one place to another.
There are various key milestone in the development of travel and tourism industry are as follows:
Pre-historic period travel- Travel began from people use to travel in search of food, escape
from enemies or to expand the national boundaries and in search of peace. These are the basic
requirements of individual for travelling.
Ancient time travel- During the 3rd century BC, the traveller of Greek use to visit for healing
gorge and the main concern of travelling is to engaged in religious festivals. Egyptians had

various religious festivals, Hard building, pyramid. These are the point of attraction for
travellers. Festivals includes hawking and catering. For music and dance, the Anthems town is
very popular with its magic art. Promotion of the place has done and developed on the road side
which is connecting this town to accommodation inns.
Middle Ages or Dark tourism- During this time, there was a huge war of Roman Empire and It
is the great fear in the world due to insecurity. People use to travel different religious places,
Hindus visit temples and hospitality sector offering accommodation that is called charitable
offer(Pappas and Bregoli, 2016) . In Britain and USA, the roads are developing and tolls charges
were taken to use the road.
Renaissance period tourism- In 17th and 18th century, Introduction of Art and literature in the
region and there was a great invention of art and architecture. Hotels are constructing in
innovative way and attract the tourism toward themselves with their beauty and services offered.
Industrial period tourism- In 19th and 20th century, people use to do farming and agriculture
activities to contribute in development of rural areas and lifting toward urbanization that require
labour. It will leads to growth of middle class people for better education, good lifestyle.
Industrialization includes advance of technology, railways, auto mobiles which makes travelling
an easy aspect.
Modern tourism- Today Tourism industry involving the advance technology with rich market.
People are becoming more educated and are aware about the modernization in the hospitality
industry. This leads to growth of hotels and travel companies with satisfying the current trends of
the travellers.
P2. Identify the different elements of travel and tourism industry and explore how they
interrelate to create the tourist experience.
Travel and tourism industry is the large industry which involve various elements that
expands the size of the industry and their areas of operations in the market. This helps in
providing better customer service and this leads to increase the brand image of the company.
Various elements of tourism industry are as follows:
 Travel agent: A person who plan the travel for individuals, groups and corporations with
linked to various hotels, airlines, cruise lines, package tour and car rental. It is the
specialized job which required high knowledge of various location and their point of