Global Business Environment Project

This project investigates the benefits and drawbacks of a global business environment on the operations and functions of a company, using Aviva plc as a case study. It analyzes the impact of globalization on Aviva's financial performance, market competitiveness, and customer satisfaction. The project also examines the various entry modes used by Aviva to expand its business globally, including joint ventures, strategic alliances, and acquisitions. The research concludes with recommendations for Aviva to effectively navigate the challenges and opportunities presented by a global business environment.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................3
PART 1: RESEARCH PROPOSAL ...............................................................................................3
Introduction............................................................................................................................3
Background.............................................................................................................................3
Research Aims And Objectives .............................................................................................3
Rational For Choosing The Research Topic .........................................................................4
Literature Review...................................................................................................................4
Methodology: ........................................................................................................................7
Timeline of Research Activities ............................................................................................8
REFERENCES..............................................................................................................................11
PART 2: RESEARCH PROJECT ................................................................................................12
EXECUTIVE SUMMARY .................................................................................................12
Methodology.........................................................................................................................12
Results/Findings ..................................................................................................................15
Discussion.............................................................................................................................24
Conclusion ...........................................................................................................................26
Recommendation..................................................................................................................27
Reflection ............................................................................................................................27
REFERENCES..............................................................................................................................29
Appendix .............................................................................................................................31

TITLE:
To investigate the benefits and drawbacks of a global business environment on operations
and functions of company. A case study on Aviva plc.
PART 1: RESEARCH PROPOSAL
Introduction
Global business environment can be defined as the task and societal environment of an
enterprise, which is impacted by the international forces (Adams, 2015). These force include
international global labour market, technological, economic, political and legal force, and global
competition. For this research project, chosen company is “Aviva plc” which is a British
multinational insurance organisation. It was founded by Sir Adrian Montague in 2000 and
headquartered in London, UK.
Background
Globalisation has led to maximising competitions and a financial and economic shift
developing to emerging economics. It encourages a sense of cultural awareness, global economic
inter-dependency and international co-operations. For this, Aviva plc decide to expand business
functions in emerging country which will help them to gain competitive advantages and achieve
better outcomes for their global business. Global business environment provide different benefits
and drawbacks to the company. Along with this, in order to globalise business function at
different nations, there are different options such as Joint venture, Franchising, Strategic alliance,
Acquisitions and many other. All this are essential and important ways but Aviva plc only use
joint venture (Andriof and et. al., 2017). Main reason behind selecting this mode is that it can
support an organisation to increase productivity and grow business faster.
Research Aims And Objectives
Research Aim:
"An investigation to the benefits and drawbacks of a global business environment on
functions of an organisation". A case study on Aviva plc.
Research Objectives:
 To analysis the basic concept of global business environment.

 To investigate the benefits and drawbacks of global business environment on functions of
Aviva plc.
 To identify the impact of global business environment on functions of an organisation.
 Recommend different ways through which company can easily globalise their business
function.
Research Questions
 What is the basic concept of global business environment?
 What are the benefits and drawbacks of global business environment on functions of
Aviva plc?
 What is the impact of global business environment on functions of an organisation?
 Recommend different ways through which company can easily globalise their business
functions
Rational For Choosing The Research Topic
Main reason behind choosing this research topic is to analysis the importance of global
business environment for an organisation. This is one of the best concepts for the company to
expand their business functions and accomplish better outcomes (Awa, Ojiabo and Emecheta,
2015). This helps an enterprise DejaVu Sans Mono;MS Minchoto retain strong relation with
international clients and increase their sales and revenues. Therefore, the major reason for
conducting the investigation is to exploring the knowledge and skill of a learner in the particular
area of research.
Literature Review
It is defined as the search and evaluation of the available literature so as to find the issue
related to a particular topic or area. It defines the detailed view of the perception of researcher. It
is used to address the objectives and aim of the research.
To analyse the basic concept of global business environment
According to Tanner, (2018), global business environment is the environment in which a
business is going to operate with different conditions which sometimes favours and sometimes
not. This environment could be a neighbouring country or the country in other continent. If a
company is processing its business in global market than the effect of global market will be on
the company. This is the change for which every company which is going to invest globally
should be prepared. Since Aviva plc is also operating globally, therefore the impact of global

market also affects its functions. Basically there are four components which can affect the
business of Aviva plc. Such as competitors, suppliers, distributor, customers. In global business
environment, companies which are selling the same products or services with Aviva plc are
known as the competitors. The suppliers are those who provide raw material of services to Aviva
plc. The distributors are responsible to distribute the services of Aviva plc to its customer.
Customers are the end user of the services provided by Aviva plc. All of the above components
of Aviva plc affects the working or functionality of company into global business environment.
Benefits and drawbacks of global business environment on functions of Aviva plc.
According to Anderson, (2017), the main advantages and disadvantages of global
business environment on the functions of Aviva plc are as follows:
Advantages
The main advantages of Aviva plc to be globalized is that it does not depend on its local
economy and can continuously invest in the global market. Every company has the target of
increase in sales and service. If a company is providing its services in a specific country than it
would not have the chances to expand its business globally. Entering into the global business
environment provides an opportunity for Aviva plc to expand its business across the globe and
thus can increase its sales and services.
Disadvantage
The disadvantage of entering into the global market to any company is that the result to
entering into global market will not come in quick time, it can take a number of years to show
the result. Another effect is that, the company requires additional workforce or resources to come
and serve for them. The factors of affecting the business will also increase when entering into the
global market. Companies like Aviva plc have to modify the changes according to the
requirement of the local customers in which market is exploring.
Impact of global business environment on functions of an organisation
According to Leigh-Hunt, (2016), following are the impact of global business
environment on Aviva Plc.
Political:
When Aviva plc is going to invest its business in global market than it has the biggest
influence of political stability of that country in which it is going to invest. If the policies of
Aviva and that country does not match than it will be harder for the company to survive because

policies will impact its business functionality. Change in the policies of Aviva is necessary for
the company to survive in other country.
Economical:
If Aviva is going to invest in other country than the economical factor of that country also
affects its working. If the economic condition of country is not good i.e. the purchasing power of
customers is not good than the business of Aviva will surely affected. Thus it should invest in
that country where the economy will be strong enough to built a new market.
Social:
The social factors include the personal aspects of customer such as nature, knowledge of
product or services, reliability etc. Aviva group should compare the social and self factors so that
its product will be able to purchased by the customer of country where it is investing.
Different ways through which company can easily globalise their business function.
According to Miley, (2018), the ways through which a business a globalise itself are
stated as follows:
Joint Venture:
If a company does not mind to share their business than joint venture is good option for a
company which is going to start its business on a new soil. Aviva plc can start its business with a
company which is already operating in that country. This will surely reduce the cost of both
companies and the profit and loss will be divided accordingly.
Acquisition:
If Aviva plc have sufficient funds than it can acquire a company which is already
operating its business in that country. Acquisition suggests that the company will be truly owned
by Aviva and thus they can easily enters into the foreign market. The policies and laws can be
used by Aviva because the acquired company is well known with.
Franchising and Licensing:
If Aviva wants to establish its business on foreign soil with its name than franchising and
licensing is the better option for them to start globally. A person or company will use the name
of Aviva to start its business, the resources and mechanism will be offered by Aviva and it will
get every year fee of using its name by others.
Methodology:
Research Approaches

Research Approaches are the plans and the procedures which consist of steps to perform
a particular task. There are two types of Research Approaches. These are:
1. Qualitative Research Approach: This approach provides the knowledge about the
opinions, thoughts regarding the project at a broad level. It is used to understand the
reasons and for the in-depth research of the task (Buckley and Ghauri, 2015).
2. Quantitative Research Approach: This approach uses the numerical symbols and
numbers. This approach is mainly used for the surveys and statistical data collection.
In these Approaches, Qualitative Approach is preferred as it provides an in-depth and detailed
description about the research done.
Main Research Techniques
For developing and getting more knowledge about the topic, research techniques are
used. Some of them are:
1. Interviews: An interview is a conversation in which face-to-face questions are asked by
the interviewer and answers are given by the interviewee (Cavusgil and Knight, 2015).
2. Questionnaire: A questionnaire is a set of written questions and answers made for the
purpose of surveys and research.
3. Case Study: Case Study refers to the detailed examination and study of a subject with its
real life context and explaining in the form of a formal research.
4. Modelling: Modelling refers to the analysing and collection of those data which supports
in the specific study of the topic.
In these Research Techniques, Questionnaire is preferred to be used because the data collection
is not on a broad base. Data is collected which relates to the questions directly.
Data Collection Procedures
Data Collection Procedure is the process of collecting the quality information in order to
provide the relevant answers to questions. There are two types of Data Collection Procedures:
1. Primary Data: These are fresh collected data or can be described as the first hand
collection of data known as the Primary Data (Dyllick and Muff, 2016). The Difficulties
in Collecting Data from Primary Source is that it is a time consuming process and it is
also an expensive work.

2. Secondary Data: The data which we have been already presented by someone else and
now it is collected for the evaluation or for the study purpose. This type of data is
collected through books, magazines and journals etc.
The use of Primary Data is preferred because it directly comes from the observations, actions and
reactions on the different issues and it is mainly related to the specific study related to the topic.
The sources can be the speeches, interviews, questionnaire, paintings, photographs and many
more.
Analytical Techniques
Analytical Techniques are those defined techniques or procedures which tell the
researcher how to analyse a problem or the fact related to the problem. These techniques are
classified into time-limited and task-limited.
On the basis of the time limited techniques, Gantt chart is used in the project
management. With the help of this chart, the specific time required for the completion of any
project can be evaluated (Eloranta and Turunen, 2015). Or in other words, it can be said that the
most suitable time related to the completion of research activities such as defining aims and
objectives, literature review, etc. is presented through Gantt Chart.
Timeline of Research Activities
Timeline is identify as one of the main and important part of the research because with
the help of this researcher can easily analyse opening and closing time period of research
activities. For this Gantt Chart is introduced as a horizontal bar chart that gives a graphical
illustrations of a time that assist to plan, set up and track particular tasks in the research project.
Gantt charts are useful and effective for scheduling and planning project (Epstein, 2018). They
support an investigator assess how long a research project should take, analysis the resources
required and plan the order in which research will complete all tasks. This tool is also essential
and helpful for the investigator in managing the dependencies between each and every activities
of research. There are different activities for this research project such as problem identification,
aims and objectives, literature review, research methodology, collection of data, analysis of data,
conclusion and recommendation and submission of final project. All this steps are useful and
important for an investigator to identify time opening and ending time of all research activities.
Thus, it is useful and valuable for an investigator to achieve effective outcomes for the research
project.

REFERENCES
Books and Journals
Adams, C. A., 2015. The international integrated reporting council: a call to action. Critical
Perspectives on Accounting. 27. pp.23-28.
Andriof and et. al., 2017. Unfolding stakeholder engagement. In Unfolding stakeholder
thinking (pp. 19-42). Routledge.
Awa, H. O., Ojiabo, O. U. and Emecheta, B. C., 2015. Integrating TAM, TPB and TOE
frameworks and expanding their characteristic constructs for e-commerce adoption by
SMEs. Journal of Science & Technology Policy Management. 6(1). pp.76-94.
Buckley, P. and Ghauri, P., 2015. The internalisation theory of the multinational enterprise: A
review of the progress of a research agenda after 30 years. In International Business
Strategy (pp. 99-121). Routledge.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Dyllick, T. and Muff, K., 2016. Clarifying the meaning of sustainable business: Introducing a
typology from business-as-usual to true business sustainability. Organization &
Environment. 29(2). pp.156-174.
Eloranta, V. and Turunen, T., 2015. Seeking competitive advantage with service infusion: a
systematic literature review. Journal of Service Management. 26(3). pp.394-425.
Online
Tanner. A., 2018. Concept Of Global Business Environment. [Online]. Available
through:<https://study.com/academy/lesson/the-global-environment-definition-
importance.html>.
Anderson. T., 2017. Benefits and Drawbacks of Global Business Environment. [Online].
Available through:<https://bizfluent.com/info-8172773-global-business-advantages-
disadvantages.html>.
Leigh-Hunt. N., 2016. Impact of global business Environment. [Online]. Available
through:<https://www.healthknowledge.org.uk/public-health-textbook/organisation-
management/5b-understanding-ofs/assessing-impact-external-influences>.
Miley. M., 2018. Ways Of Entering Into Global Market. [Online]. Available
through:<https://budgeting.thenest.com/five-modes-entry-foreign-markets-
25303.html>.

PART 2: RESEARCH PROJECT
EXECUTIVE SUMMARY
The main purpose of this research is to investigate the advantages and disadvantage of
global business environment on functions of Aviva Plc. For collecting data about this topic, an
investigator should use different methods such as primary and secondary source, qualitative
research, research philosophies, approach, design and selected sample size of 30 respondents
through convenience sampling method. After this, researcher will prepare questionnaire which
help them in collecting accurate response of respondents. As a conclusion, global business
environment is a big concept which was aware by most of the population. There are few
recommendation to the company as they should focus on political, social and economical
situation of country in which they are going to invest.
Methodology
The process of collecting data so that business decision can be taken easily is known as
Research Methodology. Research Onion is used in research methodology to explain different
models and approaches related to research (Gurung and Prater, 2017). It is used by a researcher
to collect the proper information of the related topic so that the research can be accurate and
correct. Main purpose of research methodology is to collect proper data from the researcher
about the topic. It is identify as one of the main and important section of the study which will
help an investigator to accumulate relevant information about the topic.
The research progresses from outer layer to inner layer of research onion. The framework
for research methodology are as follows:
Research Philosophy:
This is the outermost layer of research methodology in which pragmatist philosophy is
taken into consideration. The reason behind using this philosophy is that it helps in the
opportunity to mix different methods. Apart from this there are another philosophy of research
such as positivist and interpretivist research philosophy. But these philosophies do not fit in the
requirement of research. The pragmatist philosophy is considered to be standing between the
positivist and interpretivist philosophy. This philosophy is focused in identifying the solutions to
the issues with the help of theories and frameworks. The pragmatist research philosophy is
considered to be new in comparison to other research philosophies. Interpretivism philosophy

will be applied in this project which will assist in evaluating information effectively. It will also
help an investigator to arrive valid and appropriate conclusion for the study. Positivism
philosophy is not suitable and appropriate for executing research activities because it take more
time of the researcher.
Research Approach:
There are basically two research approaches such as deductive and inductive. In
deductive research approach a hypothesis is traced from extant theory and data are gathered, in
order to test the hypothesis. On the other hand, an inductive approach of research is where the
investigator begins with as some preconceptions as achievable, allowing theory to come out from
the data. Therefore, both approaches are essential but according to the topic inductive approach
is used because it provide quality information about the topic and from the respondents. It is the
next layer of research onion in which deductive approach is taken into consideration because it
best suits with pragmatist research philosophy. This approach helps in finding the research
objective because it allows researcher in forming the views of issues in research. The views are
formed by using the structured questionnaire so that questions related to issues in research can be
asked (Hashemi, Karimi and Tavana, 2015). The another research approach which can be used is
inductive research approach but deductive research approach is suitable with pragmatist research
philosophy.
Research Strategy:
Research strategy is classified into different parts such as case study, quantitative survey,
qualitative interviews and action research. All this strategy are useful but as per the topic,
qualitative interview used because it provide proper information and help in arriving valid
conclusion for the research. It is the third layer of research onion in which case study research
approach is taken into consideration. The case study research approach is based on the use of
survey questionnaire. With use of this research strategy the researcher is able to study the case of
research by which it can easily identify the findings of research. When case study research
approach is used a researcher is helped in providing stronger relevance in terms of the
applicability of the research result. If a general research strategy taken into consideration the
researcher cannot be able to meet the requirement of its research.
Research Choice:

It is the next layer of research onion in which two types of approaches can be considered
such as qualitative and quantitative (Herrera, 2015). The approach here taken in this research is
qualitative research approach because the main motive of this research is to be acceptable at the
quality of data collected. The quality of data is collected with the use of structured questionnaire
which helps in the collection of data with accuracy and correctly. There are basically two types
of research such as qualitative and quantitative. Both types are essential but according to the
topic, qualitative research is more suitable because it provide quality information and not take
more time and cost of the company. Quantitative research is not appropriate for this project
because it require more time of researcher.
Time Horizon:
It is the next layer of research onion in time taken to complete the research is considered.
The approach in time horizon is cross sectional approach in which the focus of the researcher is
on current situation of the study. The other approach in time horizon is longitudinal approach in
which the researcher is required a periodic study in a specific period of time. That is why cross
sectional approach best suits with questionnaire approach.
Techniques and procedures and research instruments:
It is the next layer of research onion in which techniques related to research are
considered. There are two types of research to be conducted such as primary research and
secondary research (Kennedy, Welch and Monshipouri, 2017). In primary research a
questionnaire is prepared on the basis of current situation so that questions can be asked to the
respondents. In the secondary research the data is collected through books, journals, magazines
etc. The questionnaire prepared should be answered by the respondents easily such that these
should be close ended so that the respondents can answer in Yes, No, and no idea. Questionnaire
is identify as one of the best instrument which is used by the researcher to accumulate proper
response from the customers. It is prepared by researcher with the purpose of finding actual data
about the topic.
Data Sources:
The data sources depend upon mainly two types of sources such as primary research and
secondary research. In this research primary research is taken into consideration as the data
collected in it is based on the questionnaire. The secondary research is based on the data
collected through books, magazines and journals etc. The data of books and journals is not

totally dependent over factual data. Hence primary research is taken in this research project. For
collecting accurate information about the topic, there are two methods such as primary and
secondary. In case of primary sources, questionnaire is prepared which will help in identifying
customer's response towards research topic. On the other side, in case of secondary source,
researcher use books, journals etc., to collect relevant information in regards to the topic.
Research Sampling:
It is the next layer of research sampling. In this layer, the questionnaire prepared should
be short and concise enough so that it can be easily understood by the respondents. The
respondents used in this project are 30 which are asked to support the questionnaire. In this step,
a convenience sampling approach is taken into consideration (Kuratko, Hornsby and Hayton,
2015). This approach is helpful in identifying the potential respondents for the research
questionnaire. Random and non-random are introduce as an important method of research
sampling. In case of random sampling method, every group of population has equal possibility of
getting chosen. Under, non-random sampling, it can be classified into convenience, quota and
judgement sampling. Thus, both are valuable but according to the study convenience sampling as
a part of non-random is used because it is reasonable for company.
Research Ethics:
In research ethics, the result to the respondents and data collected through primary
research should be robust and relevant to the study of the project. If it is not done that the quality
of research is not considered to be the best. Therefore, research ethics totally focuses on
providing the accurate and convenient data to the research.
Research Limitation:
The limitations of research are the time and accuracy of the research. Each and every
research has its time horizon in which the time to complete the project is entitled (Lasserre,
2017). If the research is not completed within time it will be a huge loss to the researcher
because data will not remain relevant and robust after the time of completion of research.
Research Reliability and Validity:
The reliability of research depends upon how the respondents behave on the questions of
questionnaire. If perception of different respondents is different on each question than it should
be validate enough so that almost same perception can be found in them. The validity of project

depends upon the questionnaire, it should be close-ended that the respondents can answer the
question with an ease (Laszlo and Cescau, 2017).
Research Budget:
It includes the complete cost of pursuing the research. The cost of budget is allotted once
in a time therefore the budget should be estimated with the risk also. Reallocation of budget is
not good for regular researcher so it should be completed within the allotted budget.
Therefore, for collecting appropriate amount of data primary research was used because it
give accurate information about the topic. For this, researcher prepare a questionnaire which will
help in collecting accurate information about the study. It is more suitable techniques because it
not need more cost and time of the researcher as provide accurate response from the customer's
side.
Results/Findings
It is identified as an effective and useful part of the research project which is based on
questionnaire. In this, researcher prepare a questionnaire of 30 respondents. Questionnaire refer
as a useful instrument of primary research and help an investigator to accumulate relevant
information about the topic from the participants (Quarshie, Salmi and Leuschner, 2016).
Questionnaire of 30 respondents are describe as under:
Q1) Are you aware about the concept of global business
environment?
Frequency
 Yes 20
 No 10
Q2) What are the main reason of Aviva plc to globalise their business
functions?
Frequency
 Enhance financial performance 15
 Encourages market competitiveness 15
Q3) Are you satisfy about the insurance services provided by Aviva
plc?
Frequency
 Satisfy 15

 Highly satisfy 10
 Dissatisfy 3
 Highly Dissatisfy 2
Q4) What are the different ways used by Aviva plc to globalise their
business functions?
Frequency
 Joint Venture 15
 Strategic alliance 10
 Acquisitions 5
Q5) What are the benefits of global business environment on
functions of Aviva plc?
Frequency
 Exporting opens new markets 15
 Expansion of business globally 15
Q6) What are the impact of global business environment on functions
of an organisation?
Frequency
 Political 10
 Economical 10
 Social 10
Q7) What are the drawbacks of global business environment on
functions of an organisation
Frequency
 New regulations 12
 Different Cultures 10
 Risk of proprietary information theft. 8
Q8) What are the key implications of globalisation for Aviva plc
different functions?
Frequency
 Emergence of global brand 10
 Increasing trade across borders of goods and services 15

 Greater outsourcing and offshoring of production 5
Q9) Is global business environment essential for growth and success
of Aviva plc?
Frequency
 Agree 25
 Disagree 5
Q10) Is globalisation help an organisation to increase awareness
among customers.
Frequency
 Yes 20
 No 10
Graphical Presentation
Q1) Are you aware about the concept of global business
environment?
Frequency
 Yes 20
 No 10

Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Q2) What are the main reason of Aviva plc for globalise their
business functions?
Frequency
 Enhance financial performance 15
 Encourages market competitiveness 15

Enhance financial performance
Encourages market competitiveness
0
2
4
6
8
10
12
14
16 15 15
Frequency
Q3) Are you satisfy about the insurance services provided by Aviva
plc?
Frequency
 Satisfy 15
 Highly satisfy 10
 Dissatisfy 3
 Highly Dissatisfy 2

Satisfy Highly satisfy Dissatisfy Highly Dissatisfy
0
2
4
6
8
10
12
14
16 15
10
3
2
Frequency
Q4) What are the different ways used by Aviva plc to globalise their
business functions?
Frequency
 Joint Venture 15
 Strategic alliance 10
 Acquisitions 5

Joint Venture Strategic alliance Acquisitions
0
2
4
6
8
10
12
14
16 15
10
5
Frequency
Q5) What are the benefits of global business environment on
functions of Aviva plc?
Frequency
 Exporting opens new markets 15
 Expansion of business globally 15
Exporting opens new markets
Expansion of business globally
0
2
4
6
8
10
12
14
16 15 15
Frequency

Q6) What are the impact of global business environment on functions
of an organisation?
Frequency
 Political 10
 Economical 10
 Social 10
Political Economical Social
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Q7) What are the drawbacks of global business environment on
functions of an organisation
Frequency
 New regulations 12
 Different Cultures 10
 Risk of proprietary information theft. 8

New regulations
Different Cultures
Risk of proprietary information theft.
0
2
4
6
8
10
12
12
10
8
Frequency
Q8) What are the key implications of globalisation for Aviva plc? Frequency
 Emergence of global brand 10
 Increasing trade across borders of goods and services 15
 Greater outsourcing and offshoring of production 5
Emergence of global brand
Greater outsourcing and offshoring of production
0
2
4
6
8
10
12
14
16
10
15
5 Frequency

Q9) Is global business environment essential for growth and success
of Aviva plc?
Frequency
 Agree 25
 Disagree 5
Agree Disagree
0
5
10
15
20
25
25
5
Frequency
Q10) Is globalisation help an organisation to increase awareness
among customers.
Frequency
 Yes 20
 No 10

Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Discussion
It is another important part of the report which is based on the result of literature review
and questionnaire. According to the questionnaire different themes are made and its
interpretation. It is determined as under:
Theme 1: Awareness about the concept of global business environment
Interpretation: From the above mentioned information, it can be concluded as global
business environment is a big concept for an organisation. For this 20 out of 30 respondents are
aware of and remaining population are not.
Theme 2: Main reason to globalise
Interpretation: According to the above given information, it can be determined that main
reason for a company to globalise their functions is to enhance reputation at international level.
In this respondents are give equal chances to the enhancement of financial performance and
encouraging market competitiveness.
Theme 3: Satisfaction level of customers towards insurance services
Interpretation: According to above data, it can be summarised satisfaction level of
customer with business services is much better. In this 15 respondents are satisfied, 10 are
highly satisfy, 3 are dissatisfy and remaining are highly dissatisfy.

Theme 4: Different ways of globalise business
Interpretation: As per the above given information, it can be concluded that there are
various entry mode for company to globalise their business functions. Beside this 15 are
favouring as joint venture is more useful, 10 are suggesting company should apply strategic
alliances and rest of the respondents are recommending that company should follow acquisition.
Theme 5: Benefits of global business environment
Interpretation: Global business environment is more essential and beneficial for the
Aviva Plc to expand its business. For this respondents are providing equal possibility to export
opens new market and expansion of business internationally.
Theme 6: Impact of global business environment
Interpretation: According to the above given data, it can be determined that global
business environment impacted on business functions in different ways. In this participants are
give equal possibility to political, economical and social factor.
Theme 7: Drawbacks of global business environment
Interpretation: According to the above data, it can be concluded that there are different
drawbacks faced by company during expansion of business functions at global level. In this 12
out of 30 respondents favour new regulation is main drawback, 10 are agree as different cultures
are main risk and remaining population favour as risk of proprietary information theft is highly
impact on business.
Theme 8: Key implication of globalisation
Interpretation: According to the above stated data, it can be summarised that there are
different key implications which are used by the company. In regards of Aviva Plc, company
increase trade across borders of services and goods. It is essential for an organisation which is
agreed by 15 out of 30 respondents. 10 agree as emergence of global brand is effective and rest
of the population favour as greater outsourcing and offshoring of production is main part of
globalisation.
Theme 9: Effectiveness of global business environment
Interpretation: According to the above given information, it can be determined global
business environment is important for the success and growth of Aviva Plc. This statement is
agreed by 25 out of 30 respondents and rest of the population do not agreed as per the same.
Theme 10: Helpfulness of globalisation

Interpretation: From the above determined information, it can be summarised as global
business environment help an enterprise to maximise awareness among customers. For this 20
respondents agreed and 10 are disagreed.
Discussion about Literature review
In globalization companies are allowed to start their business on foreign soils also. This
will give them the chances of increasing their sale and services. Apart from these opportunities
there are some challenges also which can be faced by the companies in investing other countries.
The effect of global market also affects the functionality of company in several methods.
The operations of company can be affected with positive or negative (Riasi, 2015). The company
can feel positive aspect of globalization when it will get the opportunity of investing in a country
where the political aspects are in favour of Aviva. The negative aspect can occur when the social
and economical aspects are not in favour of company.
Apart from the affects, Aviva can have advantages and disadvantages of foreign
investment. The main advantages are that company has the chance of expanding its business
across the globe. If opportunity is grabbed by the company than it would be a chance for the
company to reduce the dependency on its local market such as UK in which Aviva is situated.
The disadvantages of investing into the global market also present for the company. The
company will face serious issues regarding the availability of workforce and other resources.
Apart from that company can have issues related to change in the policies of it because
sometimes it cannot match with the policies of other country. To match the policies and
performing business operations smoothly Aviva has to start accepting the foreign policies so that
it can survive its business easily.
There are factors also which can influence the working of Aviva in global business
environment. The factors include political, social and economical (Rothaermel, 2015). In
political factors, the policies of the country in which Aviva is going to operate its business will
be counted. The policies should be to support the foreign business to survive in that country. If
the policies are not in favour of company than it would be a huge tension for the company to
operate its business. The social factors include the knowledge, nature of the customers who has
to use the end service of Aviva. If the customer is not aware of the services offered by Aviva
than it will be a great challenge for the company to make its market there. In the end, the

economical factor is also important if the country does not have potential customers who has low
purchasing power than it will be a huge loss for the company.
The ways through which Aviva can enter the foreign market can be Joint venture,
licensing and franchising, Acquisition. In joint venture, the company can come into global
market by just investing with other company which is already in the same profession (Rugman
and Verbeke, 2017). In case of licensing and franchising, the company can provide its name to a
person or an individual to operate business on behalf of Aviva.
Conclusion
From the above mentioned information, it can be concluded that globalisation is a biggest
and essential concept for the company to enhance their growth and success easily. Globalisation
is a basic term which is followed by company to expand their business operations and functions.
According to the questionnaire, more than half of the population agree as globalisation is more
significant concept for the company to maximise their sales and revenues as well as retain strong
relation with global client. To enlarge their functions globally, there are different ways such as
joint venture, Strategic alliance, Franchising, Acquisitions and many other. All this are useful but
according to questionnaire, respondents favour joint venture as according to them it is more
suitable because it increase productivity of company. International business environment
provides different benefits to the company such as by improving international relations,
increasing sales, maintain goodwill and reputation etc. Thus, global business environment for
insurance company is essential but sometime it has few drawbacks for an organisation.
Recommendation
Since as per the above literature review and data, it is found that Aviva will face many
issues and problems related to investment in global market. The problems can be political, social,
economical and others. The company should try to invest in the country having proper policies of
performing business operations. Apart from that, the company should try to invest in the region
where there is awareness in the customers about the product or services so that Aviva plc could
not survive in that region. The economical impact also affects the working of company in that
region. The economy of that country in which Aviva is investing its business should be good
enough so that its customers can have the power of purchasing the services offered by the
company. The matter included in this research will be helpful for Aviva in future. The factors
which can influence the working of company are explained. Effective measures can be taken by

the company in future to overcome the effects and measure them. Global business environment
can enhance the functions of Aviva by accepting the advanced technology used in a particular
country. In spite of that it also enhance its functions by recruiting skilful candidates.
Reflection
The researcher uses the qualitative methods and focuses on the collection of primary data
by preparing questionnaires. It is because by doing Qualitative Research the data can be acquired
with greater details regarding the research project. There is no need to work in a specified
framework or any systematic way when collecting data from qualitative research but the content
included in the research must match the quality of the data which is required (Saeidi and et. al.,
2015). The research is based upon the human experiences which are more relevant and provides
accurate answers to the topic. Also, if the research is not showing any results, it can easily turn to
another direction in order to get the results. When research is done on a smaller size, the costs of
the research as well as the time, both are saved as compared to other research methods. In other
methods of research, there is a possibility of getting inaccurate answers because people may give
answers in subconscious way. Through qualitative research, the respondent creativity of people
can be encouraged and hence, data collected will be more accurate.
Another way of collecting the data is Primary Source. It can be described as the first hand
collection of data which is acquired through observations, personal experiences, surveys etc. The
method used in getting the primary source of data is questionnaire. It is a very familiar way of
collecting the data as well as very economical. The data when collected through questionnaire
saves time and effort. When quantified data is acquired, it can also be used to compare and
measure other researches as to measure the changes occurred from the past.
Alternative Methods
For the collection of Data, there are various methods used according to the suitability and
requirement of the project given. The preferred method of collecting the information is the
Questionnaire. It is because by using Questionnaire, most of the people seeking information
about the topic can reach to it in an easy and economical way. An effective questionnaire
provides the exact answers for the research topic (Saeidi and et. al., 2015).
The results of a questionnaire can be easily and quickly collected. Also, it covers all the
aspects related to the research topic The effectiveness of the Questionnaire can be easily checked
as immediate response can be received such as the mailed questionnaire. The questionnaire does

not put any pressure on the respondents as they may answer to the questions according to his will
and wish. Apart from this the information provided in the questionnaire are more relevant and
validated as compared to other methodologies.
The Alternative Method which is used in place of Questionnaire is Interview. But Interviews are
not much used as they are time consuming and also requires many other tasks to be performed in
order to conduct the interview. They are also costly in nature as compared to questionnaires.
Also there is a possibility of personal bias by the interviewer in order to mark his views right.
Also for conducting Interviews, the preparation must be done much time before and things
become much complicated as fixing the timings for appointments for interviewers.

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