Managing Successful Businesses Project Assignment
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Added on 2021-02-20
Managing Successful Businesses Project Assignment
Added on 2021-02-20
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MANAGING SUCCESSFULBUSINESS PROJECT
Table of ContentsTOPIC:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Research Background.............................................................................................................1LO.1.................................................................................................................................................1P.1 Aims and Objectives........................................................................................................1Rationale:................................................................................................................................2P.2 Project Management Plan.................................................................................................2P.3 Work break down structure, Timescale and Gantt Chart.................................................4..........................................................................................................................................................5..........................................................................................................................................................7LO.2.................................................................................................................................................8P.4 Research Methodologies..................................................................................................8LO.3...............................................................................................................................................11P.5 Data analysis and Interpretation.....................................................................................11P.6 Recommendation............................................................................................................19LO.4...............................................................................................................................................20P.7 Reflection.......................................................................................................................20CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22APPENDIX....................................................................................................................................24
TOPIC:Identification of the risks and benefits of joint venture business to enter in internationalmarkets for selected organisation. INTRODUCTIONResearch BackgroundGlobalisation is a term which signifies the integration of economic, social and politicalfactors of the world's economy. It has resulted into higher level of interconnectedness ofeconomies of world. It is basically the integration and movement of people and goods amongdifferent nations. It is because of the globalisation that business houses of different nations areable to undertake their business operations on global level and at large scale. Various modeshave been created by the concept of globalisation for entering into global business market suchas joint venture, franchising, licensing etc (Globalisation, 2019). The present project report is on Joint venture mode of entering the international market inwhich the companies form alliance in which the ownership is shared, expenses, profit, return oninvestment are shared by the allied companies. Aston Martin Lagonda Global Holdings plcwhich is a British luxurious and grand tourers manufacturer. It is a public trading company listedon London Stock Exchange, headquartered in Gaydon, UK. In the report, benefits and risks ofjoint venture on the business and operations of Aston Martin will be assessed and the strategiesfor overcoming the risks that arises due to joint venture on the firm.LO.1P.1 Aims and ObjectivesAim:“To determine the risk and benefits of joint venture business to enter in internationalmarket. A study on Aston Martin”. Objectives:To identify the currents trends globalisation regarding entry modes in internationalmarkets. To determine the benefits of joint ventures to enter in international markets. 1
To identify the complications or risk which organisations faced to enter in global marketthrough joint venture. To provide recommendations for successful operation in global market through jointventure. Research Question:11What are the currents trends globalisation regarding entry modes in internationalmarkets?11What are the benefits of joint ventures to enter in international markets?11What are complications or risk which organisations faced to enter in global marketthrough joint venture? 11What are recommendations for successful operation in global market through jointventure? Rationale:The research study is related to assessment of benefits and risks of joint venture on theorganisation is selected because globalisation is impacting each and every aspect of theeconomic, social and political factors across the world. It is necessary to understand the positiveimpact of globalisation on the decisions of businesses regarding the entry mode through whichthey enter the global market (Thompson, Strickland and Gamble2015). Also, it is necessary tofind out the risks which are associated with the joint venture mode which is one of market entrymode for taking rationale decisions to expand the business. Another reason is that this study isgoing to help in the academics and professional life of the researcher.P.2 Project Management PlanIntroduction: Project management plan is defined as the document or statement which lay out eachstage of a project. It is basically a approved guiding document which stipulates how the project isto be undertaken, what will be the activities that will be carried out for achieving the specificobjective, who will be included in accomplishing the project, how it is going to be reported,measured and the method of communication throughout the project work. Scope and risks are2
another factors that also included in project management plan (What is Project Management,2019).Cost : It can be described as the total amount of expenses which will be incurred for carryingout the research. The scholar needs to be very diligent and rational about the allocation of theexpenses as improper allocation of the costs could disrupt the effectiveness of the research study.Researcher has assigned the costs in the most rational way possible and the total cost forcompleting the project was calculated to be .......Time: Completing a project within a specified time period is the essence of the effectiveness ofa project management. Time is essential for research study because if the project is notaccomplished within the stipulated time then it would result into unnecessary expenditure whichwill reduce the accuracy and results of study (Cavusgil and Knight, 2015). Therefore, researcherhas made optimum allocation of time to different activities under the activities. Time which willbe taken for accomplishing this research study is ...... Scope : It refers to all such things which are going to be covered by the research study. Presentresearch study's scope covers both academics and professional lives. The current study will aidthe students in understanding the concept of globalisation and how it impacts the decisions ofcompanies which are related to the market entry mode (Hohenthal, Johanson and Johanson,2015). While for the professionals, the managers of Aston Martin will get an aid regarding howthey can minimise the risk of joint venture on their business.Resources : These are the materials, man, money, equipments and time which are needed forundertaking research. Availability of adequate resources helps the researcher in conducting theresearch in more effective manner through which highly accurate results could be drawn(Heagney, 2016). For present study, scholar has been availed with financial and humanresources.Quality: 3
Quality of research study is required because viability and reliability of the outcomes ofthe study depends upon the quality of research. The researcher has developed the projectmanagement plan in such a way where quality aspect has been given a priority (Cleden, 2017).For the purpose of maintaining the quality of research project, scholar has applied variouscontrolling tools such as key performance indicators, variance analysis and benchmarking.Furthermore, the researcher is very careful regarding the authenticity of information gatheredfrom secondary sources.Risk : It refers to the uncertainty which has the potential of causing harm or loss. In conductingresearch, there are various elements which the researcher have to take care of such as loss ofdata, unauthorised use of data, ethical considerations etc (Kerzner and Kerzner, 2017).Communication : The literal meaning of communication is the transmission or exchange of information.This aspect is crucial in research study because the information and conclusions drawn out of theresearch study has to be communicated with the stakeholders who are interested in the outcomesof the research. Scholar have applied various communication methods such as emails,presentations, schedule etc., for transferring the information regarding the outcomes of thepresent research study (Gillespie and Riddle, 2015). P.3 Work break down structure, Timescale and Gantt ChartGantt chart & time scale4
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