Globalisation and Cultural Web: A Comparative Analysis

Research Paper
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Table of Contents
Executive Summary...................................................................................................................3
E-learning Activities..................................................................................................................3
Week 2 – Activity 2 – Pankaj Ghemawat on Globalisation...................................................3
Week 3 – Activity 5 – Cultural web and its use in practice (call centre)...............................4
Conclusion..................................................................................................................................6
References..................................................................................................................................6
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Executive Summary
This assignment is based on the analysis and study of two different topics. In this assignment,
the learning of Week 2 and Week 3 is discussed. A discussion on Activity 2, Globalisation by
Pankaj Ghemawat, has been done. According to Pankaj Ghemawat, Globalisation has not
made the world flat. Certain data and information will help in clearly understanding the
theory “The Earth isn’t flat”. A comparison is also made with the book, “The World is Flat
Book” by Thomas with the help of data collected. Another discussion under Week 3 is made
on Activity 5, Cultural Web and its use in practice (Cell Centre). It is essential that the
cultural models must be adopted in accordance with the nature of the business or the services
provided by the established organisation.
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