Impact Of Globalization On Business Management

GLOBALISATION
And its
Impact on business management
Student Name:
ID:

Executive Summary
GlaxoSmithKline is one of the most prominent global brands in the consumer and healthcare
industries. They have produced nutritional product such as Horlicks. GSK has an extensive line
of production in almost all of the region and continents of the world. They have engaged 99,000+
people as employee in the company directly. They have expertise in market development and
influencing in consumers behavior in several cultural context, with people from different color,
age, race and even nation. They have operating cross border production and intercontinental
trade for almost a decade. Their brand equity and market acquisition is increasing vastly.
Recently, they intended to introduce some new products in South Asian regional market. It is the
region with most growing economies in the world with ever growing market.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
About GlaxoSmithKline..............................................................................................................5
Aspects of project management...................................................................................................5
A presentation of project management with appropriate methodologies....................................6
Presentation of a module for work break down timeframes including a Gantt chart..................9
Application of Quantitative and Qualitative approach on data analysis regarding the product
launching project in South Asian region...................................................................................12
Analysis of research outcome and data.....................................................................................13
Appropriate proposition as feedback of research and data analysis regarding the product
launch of GSK in South Asian region.......................................................................................18
Reflection on the values of conducting the research regarding the aim of project operation and
learning outcomes......................................................................................................................19
Conclusions....................................................................................................................................20
References......................................................................................................................................21
Appendix........................................................................................................................................22

Introduction
Globalization is the term refers to the research development, sourcing of resources for input,
production, marketing and sales, and multinational connections and communication with
diversified workforce. Application of globalization demands multinational trade of goods and
services, diversification of workforce, production in different countries and expansion of
international investment. GlaxoSmithKline is aspiring to initiate a product launch in south Asian
region. In this circumstance they need to research on the acceptability of the product to
consumers of different horizon. Also they have to analyze the production capacity, market
segmentation and marketing form. Globalization in a greater scale on the functions of an
organization, it impacts functions such as operation, marketing, human resource and accounting.
Most of the time an organization has to reform its functions in different manner for different
countries. So, they need to perform a research on the impact of globalization on organization.

About GlaxoSmithKline
GlaxoSmithKline is public limited company based on United Kingdom. It started
trading since 1999 in British market. They carry out researches, develop and manufacture
innovative products such as pharmaceutical medicines, vaccines and consumer healthcare
products. They intend to be the world’s most innovative, best performing and trusted healthcare
company (Boudreaux, 2017). Their values are patient oriented, transparency, mutual respect,
integration. GlaxoSmithKline is an organization which is operating all over the globe, includes
150 countries by engaging 99,000+ people. They’re most investment is in R&D (research and
development). They have 36 R&D centers’ and major research and development centers are in
United Kingdom, United States of America, Spain, Belgium and China. They have extensive line
of production and several manufacturing sites. Their marketing and commercial operations
spread all over the world. With such an expressive and expanding geographical presence, they
intend to provide a better life to its stakeholders.
Aspects of project management
Purpose of the research project
As I have be appointed by my firm GlaxoSmithKline to perform a research on the basis of
impact on the functions of business as a result of globalization. And impact of GlaxoSmithKline
on the domestic health care business (Belloc, 2010). Quantitative and qualitative approach
research is required to answer these following factors.
In which context, local healthcare firms are affected by multinational companies.
GSK’s contribution in the growth of the economy of U.K.
Analysis of advantages and disadvantages in healthcare and consumer healthcare
products.
Designing a project management plan for the aspiring product launching.

Question regarding the research
As in the given situation, GlaxoSmithKline is aspiring to initiate a product launch in South Asian
region, which can possibly impact one the functions of organization itself. So, as the
organization expands in a larger form, its functions of operation, marketing, HR and accounting
would also be reformed to meet the new demand of the expanded form of organization (Daft,
2014). These functions could be impacted economically, culturally and ethically because of
globalization of the organization.
How the globalization of GlaxoSmithKline affects healthcare industry?
How GSK permeates and penetrates its consumer healthcare products?
What are the factors of internal & external environment that impact business functions?
How the GSK operates in a different market?
What are the comparative advantages of being a global company?
What are the measures to be taken to overcome the impact of globalization in the
business functions?
A presentation of project management with appropriate methodologies
As GlaxoSmithKline intent to launch products, this activity would be measured on the timeline
of project’s blueprint describing details planning and procedure as set a points of
accomplishment to achieve its objectives. If any unexpected event happens in the mean time of
the process, necessary steps are taken to adjust and control the process with the set point
(Hamilton, et al 2009). Project coordinators are instructed to ensure that set points should be
achieve and manage the whole project to generate profit from the enabled project. So, necessary
steps should be taken to manage the whole project.