Positive and Negative Effects of Globalisation on Business Environment

Developing English
Lang Skills (DELS)
(Distinction Criteria)

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
REFERENCES................................................................................................................................4

INTRODUCTION
In today's world, business environment is becoming dynamic and innovative that it is
changing very rapidly. There are various reasons for business world to change drastically such as
competitive pressure, globalisation as well as quest for productivity (Andrews, Gal and
Witheridge, 2018). Every business enterprise wants new opportunities in order to increase the
profit. So, they expand their business in the global platform which is an emerging trend in
business environment. This particular essay covers the aspects of globalisation along with the
positive and negative effects of globalisation.
MAIN BODY
Globalisation refers to process of spreading the business, financial products, services,
technology across the national borders. It is basically an economic process of integration and
interaction that is associated with different culture as well as social aspects (Perraton, 2019). Due
this production has been increased as well exchange of goods and services takes place on
international platform. Through globalisation business enterprise gains competitive advantage. It
is basically an economic process of integration and interaction that is associated with different
culture as well as social aspects. In the modern world, globalisation has become one of the most
important aspects as it leads the business to grow more rapidly and increase the efficiency of the
business (Aryal, Cockfield and Maraseni, 2018). Through globalisation business have numerous
opportunities to grow and get success. Business enterprise can tap the resources of other country
in order to develop new products and be innovative. In order to become innovative, business
requires latest and updated versions of technology and this can only be achieved through
globalisation which results in increasing market base. This also leads the business enterprise to
build good brand image and goodwill among the market.
Globalisation has removed the barriers to trade as well as communicate with the people
of various countries. Due to rise in globalisation, there are major changes happening in the
business world. As it helps the business to get access to larger market as instead of selling
products in their country, they are expanding their sales to the various other country also. This
leads the business to boost their sale and increase profitability also (Berdiev and Saunoris, 2018).
This also leads in acquiring new customers as well diversify the revenues as well. Along with
this globalisation also allows the business to access the new talents as well. Globalisation gives
opportunity to the businesses to explore new talent which are not available in their country. This