International Business: Cultural Consideration, Ethical Considerations, Global Market Consideration, International Entry

International Business

EXECUTIVE SUMMARY
In the contemporary business world the multinational companies are globally expanding
their business order to grow and expand their business operations this benefits the organisations
in generating more revenue increasing their customer base reducing the cost, recruiting the new
talent from all over the world and many other opportunities that prosper the business activities
and lead the company to the profitability (Hamilton and Webster, 2018). The present report aims
at discussing internationalisation of the multinational companies and the several factors required
to be investigated in order to participate in an international market. Culture consideration is
considered as the most important factor in order to globalisation into the foreign market as every
country has their difference in the cultures that can severely impact the business of the
organisation. The fact that is important for the international business if the ethical consideration
it is very important to understand the ethical and the legal laws regarding the country in which a
business want to expand. It is very important for the organisation to consider the various global
opportunities with the help of the four P's of marketing mix. Businesses enter into the global or a
foreign market with the help of the best chosen methods of entry such as franchising, licensing,
joint ventures and many more (Buckley, Enderwick and Cross, 2018). All these factors one of
the most important factor is the competitive edge for which organisation is required to implement
a best competitive strategy so that company can successfully enter into the foreign market and
set its footprint in the particular industry it operates in. Porter’s Five force models is considered
as the most dynamic form of competitive strategy that the organisation can adopt in order to
analyse the competitive advantage a company can have in the particular foreign market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the Company......................................................................................................1
TASK 1............................................................................................................................................2
Cultural consideration............................................................................................................2
TASK 2............................................................................................................................................4
Ethical Considerations............................................................................................................4
TASK 3............................................................................................................................................5
Global Market Consideration.................................................................................................5
TASK 4............................................................................................................................................6
International Entry..................................................................................................................6
TASK 5............................................................................................................................................6
Competitive Strategy..............................................................................................................6
CONCLUSION and RECOMMENDATION..................................................................................8
References:.......................................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
International business is a importing and exporting of the goods and services across the domestic
borders of an organisation as a part of a global transaction (Helpman, 2018). Basically
international business is considered as a trading of goods and services technology resources and
knowledge between the two or more countries which is also known as a globalisation. In the
current competitive business environment globalisation has become the trend in order to compete
and grow for expanding the business internationally. In the contemporary business environment
there are the contemporary forces that attract the multinational companies to compete
internationally such as technology is considered as the biggest factor that drives the globalisation
as it has is the trading of resources and the products to be shipped oversee in the low prices and
with more efficiency. Globalisation has become a trend that has benefited many multinational
organisations in terms of brand equity, new customer base, diversity in their workforce, more
sales and revenue and much more (Jameson and Miyoshi, 2020). Economic integration of very
beneficial for the international trade as it reduces the great cost and goods and services are more
likely to trade across the borders as it leads to more efficient economy. With the help of
economic integration the movement of citizens of the employees become liberalised as workers
are only required to deal with the visas and immigration process in order to work in another
country. Hence, economic integration is highly beneficial for the globalisation and international
trade.
Overview of the Company
Marks and Spencer is the world’s famous British multinational company that operates its
business all over the world. The company has it’s headquarter in London, England. The company
operates its business in clothing, food products, cosmetics and apparels and home products. The
Marks and Spencer was first founded in 1884 in Leeds, UK by the Michael Marks and Thomas
Spencer. The company has more than 900 stores all across UK which include 615 the only food
product stores. Marks and Spencer has joint venture with Ocado to provide the online food
delivery service. Large slice of the revenue of the company relies on the retail market of UK.
The company has its first international expansion in 1973 in Canada after which has a global
expansion all over the globe and know has a efficient international business.
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