Globalisation, Homogenisation and Heterogenisation in Gastronomy

TLH 334 Gastronomy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Globalisation................................................................................................................................3
Advantages of globalisation........................................................................................................4
Positive and negative impact of globalisation.............................................................................5
Aspects of homogenisation..........................................................................................................6
Aspects of heterogenization affecting food and beverage consumption.....................................7
Cultural identity in 21st century...................................................................................................8
Current issues related to food and mobility.................................................................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Gastronomy refers to study of food and culture with a focus on cuisine. This helps in
identifying cooking techniques, nutritional facts, applications of taste and smell. Gastronomy
plays a crucial role in culture as food is significant to tourist experience but gastronomy is more
important (de Albuquerque Meneguel, Mundet and Aulet, 2019). The report examines, critical
evaluation on globalisation, aspects of homogenisation and heterogenisation which affect food
and beverage consumption. Food and borders and current issues related to food and mobility or
migration is discussed. Cultural identity in the 21st century is described. Positive and negative
impact of globalisation is discussed and different aspects which affect food and beverage culture.
MAIN BODY
Globalisation
Globalisation means the process by which world is becoming interconnected as a result of
increased trade and cultural exchange. Globalisation help in increasing production of goods and
services. Nowadays, there are many changes in the world’s economies, cultures and populations.
It describes growing trade in goods and services, technology, people, information, culture and
flow of investment. Globalisation helps in interaction and integration between people,
government and different companies worldwide. Organisations are making new technologies
which help in making new and innovative products, better communication facility (Oyekola,
2018). With the increase in global interactions, there is growth in culture of country,
international trade, exchange of ideas, beliefs, growth in economy.
Nowadays, competition is increasing among companies and all want to make good quality
products by using new technology. Globalisation promotes and increases interaction among
different people across the world. With the help of technology people can communicate with
each other across the world. It is beneficial for companies as they can trade easily and expand
business in other countries. There are three type of globalisation such as, economic globalisation,
political and cultural globalisation. Economic globalisation focuses on integration of
international financial market and coordination of financial exchange. Multinational companies
can operate their business in two or more countries. Political globalisation helps in covering
national policies which helps in bringing countries together politically, economically and
culturally (Hammudeh and et.al., 2020).

Cultural globalisation focuses on technological and societal factors that are causing
culture. This type of globalisation includes, increasing communication, changes in technology,
better transportation. These are three type of globalisation which focuses on interaction and
integration among different countries so that trade can be done easily. It is beneficial for growth
and development of company because they can use new technology and trade of goods and
services can be done in different countries. There are some areas in which globalisation works
like, internet and communication technology, IoT and artificial intelligence, block chain,
transportation and manufacturing (Xu and Li, 2021).
Globalisation helps in interacting with people in different country and an organisation can
expand its business in international market. This help in growth of economy and with the use of
new technology better products can be made. Globalisation provides different ways to business,
provide access to natural resources and labour markets. There are some restrictions on trade, but
globalisation provides opportunities to expand business and there are no restrictions. It is easy
for companies to do work and trade in international market to earn more profit.
Advantages of globalisation
There are some advantages of globalisation:
Access to new cultures- Globalisation helps in access to new culture as it makes easier to do
business in international market. Access to new culture includes, food, movies, music and other
things. People can adopt different styles or they can travel to other countries. With the help of
globalisation, trade of goods and services can be done easily and people can eat different variety
of food items (Peters and Vellas, 2019). So, globalisation helps in adopting new culture and
tradition, eat variety of food products as trade can be done.
Lower cost of products- globalisation allows companies or firms to make low cost products so
that it will be easy in attracting customers and increase sales of firm. This lead to increase global
competition and sellers sell their products at low price. When good quality products are available
at low prices then more people are attracted and it helps in generating more revenue. It is
important to make products at low cost so that competition increases in market. This is beneficial
for bot developing and developed countries.
Access to new talent- Globalisation provide opportunities to expand their business in
international market. It helps in providing access to new market as an organisation enter into new
market they get many ideas and find new talent. This is beneficial in growth and development of