Globalisation of Tesco Assignment

Globalisation

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
Aim and objectives of research ..................................................................................................3
Rationale for choosing topic ......................................................................................................4
Time frame..................................................................................................................................5
Research Methodologies.............................................................................................................6
Project management plan ...........................................................................................................9
ACTIVITY 2..................................................................................................................................10
Conducting small scale research ..............................................................................................10
Evaluation of accuracy as well as reliability of different research methods ...........................16
ACTIVITY 3..................................................................................................................................17
Findings and recommendations ...............................................................................................17
Reflection of value gained from performing the project ..........................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
Globalisation can be referred to as many big organization expanding business at global
scale, It is the phenomenon which includes integration of economies which provides firm with
chance to expand business operations at international level (Enderle, 2018). The main
implication of globalisation is that it leads to the increase in the trade between countries.
globalisation has significant effect on the business operations of company. In addition to this,
globalization has encouraged the companies to concentrate on cultural aspects while developing
the marketing strategies.
The study emphasizes on the positive cultural, economic and cultural influence of
globalization on business operations of company in context of Tesco. It is basically a
multinational organization operating business at international level. Research Report will include
the detail about the different methods used for performing investigation on specific topic.
ACTIVITY 1
Aim and objectives of research
Aim : To explore the way globalisation influence marketing functions of enterprise in terms of
culture, ethical and economic aspects- A case study of Tesco.
Objectives:
 To explore the impact of globalization on the way marketing activities are conducted by
Tesco.
 To identify the economic benefit gained by Tesco by expanding business operations at
international level.
 To analyse way culture in international market supported the marketing operations of
Tesco,
 To recommend the way\s through which an organization could improve its performance
in global market.

Literature review:
According to the opinion of Crane, Glozer and Spence, 2019, globalization is integration
of world economy. However, it has been argued by other authors that globalization can be
defined as a phenomenon when big companies expands their business operations at global scale.
As per the perception of Epstein, 2018., globalization can be referred to as geographic dispersion
of industrial activities.
According to the opinion of Lu, Capaldi and Zu, 2018., the economic benefit of the
globalization is that it assist enterprise in increasing the profitability and sales. The other scholar
argues that the expansion of business operations help business in reducing the cost business
operations.
As per the perception Epstein, 2018., It is the global culture which encourages companies
to find new ways of promoting business. However, according to the investigation conducted by
the other researcher result of which reveal that it is the globalization which provides firms with
opportunity to concentrate on their core business activities by outsourcing some of supporting
operations.
According to the opinion of Gaughan and Javalgi, 2018, globalisation promotes ethical
decision-making procedure in relation to promotion of business at global level. Whereas, it has
been argued by the other authors that ethics assist in solving the culture issues and help an
enterprise in formulation of cooperative strategies In context of global marketing. As per the
opinion of (), It is the international business ethics which enables business entities to promote
their products or services in ethical manner.
Rationale for choosing topic
The main reason for choosing the specific topic for investigation is that the researcher has
interest in identifying the reason for continuous expansion of retail company in international
market. In addition to this, by executing the research on particular topic investigator want to
explore the economic benefit which firms gain by expanding the business at international level.
Researcher also intends to develop the understanding about the way global culture effect the
business ethics.

Time frame

Research Methodologies
Research methodologies is techniques which are applied by researcher in order to
perform study on particular subject in systematic manner. It is the selection of an appropriate
research methodology which assist researcher in reaching to the conclusion. The various
approaches, philosophies, design adopted by researcher for executing the investigation on
particular topic are:
Research type: It is the form of research which has been conducted by researcher. Qualitative as
well as Quantitative are the two general form of investigation which are performed by most of
the researcher. Investigator in present investigation on topic exploring the way globalisation
influence marketing functions of enterprise in terms of culture, ethical and economic aspects has

performed the qualitative form of investigation. Qualitative type of researcher has been used
because it enables the researcher to collect the data related to topic from number of sources.
Research design: It is basically a framework of methodology which has been selected by the
investigator for adjoining the different variables in the research. The research design can be
categorized into different categories these are experimental, descriptive, exploratory and
explanatory. Researcher has applied the explanatory research design for conducting study on the
way globalization influence marketing functions of enterprise in terms of culture, ethical and
economic aspects (Alvesson and Sköldberg, 2017). Such specific research design has been
applied by investigator because it provides researcher an ease in explaining the situation in
systematic manner.
Research approach: The plan which consists of different phases that has been designed on the
basis of different believes related to the strategies which can be implemented fort accumulation,
interpretation and analysis of data. The research approach can be divided into two these are
inductive and deductive (Pieterse, 2019). The researcher has used the inductive approach for
investigation on topic exploring the way globalization influence marketing functions of
enterprise in terms of culture, ethical and economic aspects. Particular approach has been applied
by investigator because specific strategy allows them to develop the new model by using the
facts gathered from different sources.
Research philosophy: It is the perception of people about the procedure which can be executed
in order to achieve desired aims and objectives. Research philosophy basically provides the
guidelines about the way research should be performed. Positivism and Interpretive are the two
basic form of research philosophy (Dang and Pheng, 2015). Interpretive is the philosophy which
has been applied by investigator for performing the investigation on exploring the way
globalization influence marketing functions of enterprise in terms of culture, ethical and
economic aspects. Particular research philosophy has been used by researcher because it
provides ease in interpretation of data.
Sampling: It is a statistical procedure through which predetermine number of people are selected
as a sample from large population. Techniques of sampling can be bifurcated into two these are
probability and non probability. The various type probability sampling are random , cluster,
participative, stratified etc. Through purposive sampling technique investigator has selected the
20 manager working ion Tesco as participants in the study. Researcher has choisen purposive

sampling as they are aware about the people those who can provide them with accurate nad
valuable information about the ethical, economic and cultural effect of globalization on
marketing functions of company.
Data collection: The main part of research is data collection. Techniques used for data collection
can be categorized into two these are primary and secondary. Both primary and secondary
technique has been applied by researcher in order to collect the facts related to cultural, ethical
and economic effect of globalization (Lancaster, 2017). The researcher has selected both primary
and secondary method because these two methods provides investigator an ease in accumulation
of great detailed facts related to the theme. The questionnaire has been prepared by the
investigator for gathering the primary data. Secondary data has been accumulated through online
journal, sites on internet etc.
Data analysis: This research activity mainly involves refined of data which has been performed
for extracting valuable information. The two most popular applied technique applied by
researcher for data analysis are qualitative and quantitative. Investigator has applied the
qualitative technique for analysing the data. The technique which has been used by researcher for
presenting information is thematic analysis (Taylor, Bogdan and DeVault, 2015.). Quantitative
technique has been utilised by investigator because it provides them an ease in analysing the
responses and helps them in reaching to conclusion.

Project management plan
Project management plan is basically guidelines which specify the sequences of different
activities to be performed during the time of investigation. It is the project management plan
which provides researcher an ease in managing the project. The different components of project
management plan :
Cost : It is the element in project management plan which includes the estimation of expenditure
of expenses related to the implementation of investigation procedure. Cost is mainly associated
with purchase of resources required for execution of the research. High amount of expenditure is
associated with making arrangements for gathering of information related to topic ethical,
economic and cultural effect of globalization on marketing activities of an organization. In
addition to this some amount of expenditure are associated with purchase of stationery,
communication devices, travelling expenses etc.
Quality: It is one of the very essential element which specific the reliability as well as validity of
data. Investigator in present investigation on topic exploring the culture, ethical and economic
benefit of globalization has continuously monitored the activities to ensure the high quality of
work. In addition to this, researcher has collected all the data related to the theme from authentic
sources.
Time: It mainly specificity the total time taken for completion of investigation procedure on
particular topic. Researcher has prepared the Gantt chart which represents the start as well as
finish date for each activity. It is the tactics which ha provided investigator an ease in
determining the status of project.
Resources: Two most crucial resources that are needed for performing the investigation are
knowledge and skills. In addition to this, the other type of resources that are required for
performing study are communication devices, manpower, technology such as Laptop, storage
devices etc.
Risks : One if the biggest threat is failure of the project. In addition to this other type of risk in
the research project could be of threat of legal or ethical issues. The researcher has taken consent
in written from the participants in order to avoid the risk of legal or ethical issues. Rephrasing of
the information collected from the secondary sources has been done for eliminating the chances
of plagiarism.

Communication : Advance communication devices such as E-mail and mobile phones has been
used by the researcher in present study for facilitating communication with participants as well
as other people involved in the investigation. Proper flow of information in research is very
much essential in order to prevent overlapping of activities.
ACTIVITY 2
Conducting small scale research
Questionnaire
Name:
Functional division:
Ques 1. Do you aware about globalization ?
Yes
No
Don't know
Ques 2. What type of ethical influence globalization have on marketing activity of TESCO ?
 Affirmative
 Adverse
 Both
Ques 3. Up to what extent you are agreed with the statement that global outsourcing will help
an organisation in improving the marketing activity?
 Complete consent
 Partial agreement
 Completely disagreement
Ques 4. What economic advantage Tesco can gain in context of international marketing?
 Increase in sales and profitability
 Reduction in promotional cost
 Both

Ques 5. What is the best strategy which can be adopted by Tesco for improving its business
performance in global market?
 Outsourcing
 Joint venture
 Strategic alliance.
Thematic analysis
Theme 1 : Awareness about globalization.
Frequency
 Yes 16
 No 2
 Don't know 2
Yes No Don't know
0
2
4
6
8
10
12
14
16
Frequency

Interpretation: According to the answer provided by the 16 people out of 20, they are aware
about concept of globalization. Those people have also stated that globalization have positive
economic, social and ethical effect on marketing functions.
Theme 2: Type of ethical influence globalization have on marketing activity of TESCO
Frequency
 Affirmative 13
 Adverse 5
 Both 3
Interpretation : As per the response of 13 people out of 20, the globalization have positive
ethical influence on marketing practices of organization. They have given such answer by
analysing the marketing activities of enterprise.
Affirmative Adverse Both
0
2
4
6
8
10
12
14
Frequency

Theme 3: Extent you are agreed with the statement that outsourcing at will help an organization
in improving the marketing activity.
Frequency
 Complete consent 12
 Partial agreement 6
 Completely disagreement 2
Interpretation: Out of 20, 12 people have answered that they are completely agreed with the
statement that outsourcing at will help an organization in improving the marketing activity.
Those people have provided such response as they believe that by outsourcing marketing
activities to other, firm will get better results.
Complete consent
Partial agreement
Completely disagreement
0
2
4
6
8
10
12
Frequency

Theme 4: Economic advantage Tesco can gain in context of international marketing.
Frequency
 Increase in sales and profitability 16
 Reduction in promotional cost 2
 Both 2
Interpretation: According to the perception of 1l people out of 20, increase in the profitability
and sales is the main economic benefit which an enterprise can gain by promoting business at
international level. 16 participants have given such answer as they have analysed increase in
revenue of firm.
Increase in sales and profitability
Reduction in promotional cost
Both
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: The best strategy which can be adopted by Tesco for improving its business
performance in global market
Frequency
Outsourcing 15
Joint venture 2
Strategic alliance. 3
Interpretation: Out of 20, according to the 15 people outsourcing is the best strategy which can
be adopted by organisation. Those people have also stated that by outsourcing supportive
operations management in a firm can concentrate on core business activities.
Outsourcing Joint venture Strategic alliance.
0
2
4
6
8
10
12
14
16
Frequency

Evaluation of accuracy as well as reliability of different research methods
Reliability is extend up to which a specific test produce same results. In context of
present investigation, researcher will do references and in text citations for providing the
evidence of reliability of information included in research report.
Validity is basically extent up to which findings represent the phenomenon an individual
claims to measure. In relation to the present investigation on topic ethical, economic and cultural
effect of globalisation the technique which has been applied by the researcher is respondent
validation. It is the technique which includes testing of primary outcomes with respondents in
order to make sure that they information which has been gathered is true.
ACTIVITY 3
Findings and recommendations
After analysing the above information, it has been found that globalization have positive
ethical, cultural and economic effect on business operations. The other fact which has been
discovered is that by an organization can increase sales as well as profitably by performing the
marketing activities at global level. It has also been found that global business ethics have
positive influence on marketing activity of organization.
Firm has been provided with suggestion to outsource the supportive activities as it will
assist them in improving their performance at international level. The other suggestion to
enterprise is that they should promote brand in ethical manner as it will aid them in eliminating
ethical issues. An organisation can implement the digital technology, as it will provide them ease
in promoting business ta international level.
Reflection of value gained from performing the project
I have gained detail knowledge about globalisation. By participating in the investigation
procedure I came to know about the ethical, cultural and economic effect of globalisation on
marketing function of company. I learned about the strategies which can be applied for
improving the business performance in international market. By getting involved in the research
project has developed the problem solving , analytical and research skills. Before participating

in the research I have little knowledge about research methodology using which I suggested the
different techniques to my colleagues which has helped us in achieving desired aims and
objectives. Considering the changes in situations I asked my colleagues to develop the flexible
budget that has provided us ease in making changes and helped in eliminating the barriers which
might take place due top strict budget.
CONCLUSION
It has been concluded from research report that globalisation which has developed the
sense of responsibility among retail firm to facilitate the fair trade practices. The other fact which
has been discovered is that globalisation positively influences the business operations of
companies. Economic advantage is the main factor that has influenced firms to expand business
ta international level .

REFERENCES
Books and Journals:
Crane, A., Glozer, S. and Spence, L., 2019. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Lu, H., Capaldi, N. and Zu, L., 2018. Building New Bridges Between Business and Society.
Springer.
Gaughan, P.H. and Javalgi, R.R.G., 2018. A framework for analyzing international business and
legal ethical standards. Business Horizons, 61(6), pp.813-822.
Enderle, G., 2018. How can business ethics strengthen the social cohesion of a society?. Journal
of Business Ethics, 150(3), pp.619-629.
Nieri, F. and Giuliani, E., 2018. International Business and Corporate Wrongdoing: A Review
and Research Agenda. In Contemporary Issues in International Business (pp. 35-53).
Palgrave Macmillan, Cham.
Pieterse, J.N., 2019. Globalization and culture: Global mélange. Rowman & Littlefield
Publishers.]
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Dang, G. and Pheng, L. S., 2015. Research methodology. InInfrastructure Investments in
Developing Economies (pp. 135-155). Springer, Singapore.
Lancaster, K., 2017. Confidentiality, anonymity and power relations in elite interviewing:
conducting qualitative policy research in a politicised domain. International Journal of
Social Research Methodology. 20(1). pp.93-103.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods:
A guidebook and resource. John Wiley & Sons.

APPENDIX.

Log Book
Name of the
Supervisor:
Project Title: Dat
Research project on topic exploring the way globalisation influence
marketing functions of enterprise in terms of culture, ethical and economic
aspects- A case study of Tesco.

YES

Yes
Yes

Yes

 Yes, amendments in the research project will be done according to the
suggestions or feedback given by tutor.
 Issues:
Yes, I faced problem in managing the time during investigation
procedure.

 risks/issues:
Yes, plagiarism is consider an another issue.
Problems encountered
 barriers:
Time limitation is biggest barrier.
 Ways to overcome
I have prepared the Gantt chart.
New Ideas and change of project direction
Morden technology such as social media can be utilised for gathering
information related to particular topic.
 thought Quite nervous Contribution I feel good and I contribute my best efforts to complete the project
 Skills learn I have developed the analytical, problem solving and research skills.

 How will you apply in future? I will apply the knowledge and abilities gained while performing
investigation in the future.

Performance review
Aim : To explore the way globalisation influence marketing functions of enterprise in terms
of culture, ethical and economic aspects- A case study of Tesco.

Yes, under the guidance of supervisor.

Data has been gathered in systematic manner. The close ended questions technique
has helped in collection of relevant information related to topic.
 What problems emerged during the project and how were they tackled?
Ethical issues and it can be tackle by complying with the GDPR law.
I developed the understanding about the ethical, cultural and economic effect of
globalisation on business operations.

8 out of 10.

Strength : communication skills
Weakness : Lack of knowledge about research Methodology.


These skills will help me in fostering my professional development,.