Influence of Globalisation on Marketing Functions of Tesco Assignment

Added on - 21 Feb 2021

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Research Proposal
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background.....................................................................................................................................1Literature review.............................................................................................................................1Research methodology....................................................................................................................2Timeline...........................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONTopic- Impact of globalisation on the marketing functions of retail business organization: A studyon TescoAims and objectivesAim“To assess the influence of globalisation on marketing functions of Tesco in context ofeconomic,cultural and ethical aspects”.ObjectivesTo assess the trend of globalization and its benefits associated with the retail business.To evaluate different factors that have impacts on the marketing functions of companies withrespect to globalization.To determine positive and the negative effect of global trade on the marketing function ofTesco.To recommend measures that could be taken by Tesco for overcoming challenges pertaining toeconomic, cultural and ethical aspect in relation to the marketing function.BackgroundGlobalisation means interactions of markets within the global world that leads to increasedinterconnectedness of national economies. The present study highlights the trends, effects and themeasures that need to be taken into account by an organization while operating its business on a globallevel. Moreover, the study also includes the details regarding the methodology that is been adopted bythe researcher for making the study more reliable and useful with appropriate application of the tools.Literature reviewAs per Nikolova, Rodionov, and Afanasyeva, (2017), Globalisation refers to the process ofintegration and the interaction among the people, government and the companies across the world.Over the years, globalisation has the grown with high pace because of the advancement in thecommunication and the transportation technology. Along with the increased global interactions, growthof the international trade, culture and ideas has been resulted.Author reviewed that globalisation is been counted as the interesting phenomenon as its obviousthat world is been going through such process of the change in respect of increasing political, social,cultural, financial and environmental interdependence within the nations. Globalization seeks for
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