Globalisation of Tesco Assignment
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Added on 2021-02-20
Globalisation of Tesco Assignment
Added on 2021-02-20
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Globalisation
Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1....................................................................................................................................3Aim and objectives of research ..................................................................................................3Rationale for choosing topic ......................................................................................................4Time frame..................................................................................................................................5Research Methodologies.............................................................................................................6Project management plan ...........................................................................................................9ACTIVITY 2..................................................................................................................................10Conducting small scale research ..............................................................................................10Evaluation of accuracy as well as reliability of different research methods ...........................16ACTIVITY 3..................................................................................................................................17Findings and recommendations ...............................................................................................17Reflection of value gained from performing the project ..........................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................19
INTRODUCTIONGlobalisation can be referred to as many big organization expanding business at globalscale, It is the phenomenon which includes integration of economies which provides firm withchance to expand business operations at international level (Enderle, 2018). The mainimplication of globalisation is that it leads to the increase in the trade between countries.globalisation has significant effect on the business operations of company. In addition to this,globalization has encouraged the companies to concentrate on cultural aspects while developingthe marketing strategies.The study emphasizes on the positive cultural, economic and cultural influence ofglobalization on business operations of company in context of Tesco. It is basically amultinational organization operating business at international level. Research Report will includethe detail about the different methods used for performing investigation on specific topic.ACTIVITY 1Aim and objectives of research Aim : To explore the way globalisation influence marketing functions of enterprise in terms ofculture, ethical and economic aspects- A case study of Tesco.Objectives:To explore the impact of globalization on the way marketing activities are conducted byTesco. To identify the economic benefit gained by Tesco by expanding business operations atinternational level.To analyse way culture in international market supported the marketing operations ofTesco, To recommend the way\s through which an organization could improve its performancein global market.
Literature review:According to the opinion of Crane, Glozer and Spence, 2019, globalization is integrationof world economy. However, it has been argued by other authors that globalization can bedefined as a phenomenon when big companies expands their business operations at global scale.As per the perception of Epstein, 2018., globalization can be referred to as geographic dispersionof industrial activities.According to the opinion of Lu, Capaldi and Zu, 2018., the economic benefit of theglobalization is that it assist enterprise in increasing the profitability and sales. The other scholarargues that the expansion of business operations help business in reducing the cost businessoperations.As per the perception Epstein, 2018., It is the global culture which encourages companiesto find new ways of promoting business. However, according to the investigation conducted bythe other researcher result of which reveal that it is the globalization which provides firms withopportunity to concentrate on their core business activities by outsourcing some of supportingoperations.According to the opinion of Gaughan and Javalgi, 2018, globalisation promotes ethicaldecision-making procedure in relation to promotion of business at global level. Whereas, it hasbeen argued by the other authors that ethics assist in solving the culture issues and help anenterprise in formulation of cooperative strategies In context of global marketing. As per theopinion of (), It is the international business ethics which enables business entities to promotetheir products or services in ethical manner.Rationale for choosing topic The main reason for choosing the specific topic for investigation is that the researcher hasinterest in identifying the reason for continuous expansion of retail company in internationalmarket. In addition to this, by executing the research on particular topic investigator want toexplore the economic benefit which firms gain by expanding the business at international level.Researcher also intends to develop the understanding about the way global culture effect thebusiness ethics.
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