GLOBALISATION ASSIGNMENT SOLVED (DOC)
Added on 2021-02-19
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GLOBALISATION
Table of ContentsINTRODUCTION...........................................................................................................................1Reason for choosing topic. ..........................................................................................................1Aim and objectives of research....................................................................................................1Scope and limitations of proposed research.................................................................................2Literature Review.........................................................................................................................2Resources and cost consideration for the proposed research.......................................................2Project plan, Gantt chart and work down structure......................................................................3Five main risks associated with research.....................................................................................6PART 2............................................................................................................................................7CONCLUSION AND RECOMMENDATION...............................................................................7REFLECTION.................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONGlobalisation is spread of commodities, technology, information job across the nationalboarders and cultures. This is worldwide movement towards economic, trade, financial andcommunication integration. Furthermore, Orbico Beauty is one of the leading beauty company ofRomania which was founded in 1996 and deal in cosmetic products of different brands such asMAC store, Chanel, Lancel Boutique etc. It takes initiative to expand business in Indian marketvia joint venture. This report will frame aim and objectives and the various limitation and scopeof the research. It also explains the resources, cost, Gantt chart or work breakdown structure andrisk register in the research.Reason for choosing topic. Globalisation provides the opportunities to the different companies to expand theirbusiness in international market. The expansion of business in international markets via jointventure helps in enhancing the revenue of the company. The main purpose of choosing this topicto identify the challenges faced by the company in global market. It helps the researcher to enterin international market to expand their business and earn greater market share(What Are SomeChallenges That Firms Face for International Marketing?, 2019). Aim and objectives of researchAim-“ To identify impact of globalization on feasibility of joint venture as an internationalbusiness expansion opportunity in Indian markets. A case study on Orbico Beauty.”Objectives- To articulate the concept and significance of globalization.To identify the risk and benefits of join venture to meet out international businessexpansion requirements of Orbico Beauty.To identify the challenges faced by the Orbico Beauty to gain access to potentialcustomers in international market by forming joint venture with Lakme Beauty.To provide suggestive measures to cope with the challenges of joint venture to meet outinternational requirements.1
Scope and limitations of proposed researchThe scope of this project is very wide. Globalization is a very broad concept and thisstudy is useful in determining the impact of globalisation on multinational companies to expandbusiness in internation market. The main limitation of carrying out this study was timeconstraints. But the researcher of the study has made an effective time plan to analyse the timerequired to carry out each activity on a timely manner. Literature ReviewAs per the author Yan and Luo, (2016) globalization helps the company to expand thebusiness in international market. It provides various opportunity and detailed informationregarding the competitors in the market. The business can be expanded through various methodssuch as Joint venture, merger and acquisition etc. In their study author states that joint venture isthe best method to expand the business because it helps to understand the market of othercompany but the other author Lasserre, (2017) argue that merger is the best option to expand thebusiness because it minimizes the risk of fraudulent activities in the business.According to the author Vellas, (2016) there are various risk associated with theexpansion in international market via the joint venture with Lakme Beauty. As per their viewsLakme is already a luxuries brand in India so it only helps to attract the high profile and luxuriescustomer while the other author Dhir, (2017) argued. According to their study Joint venture helpthem to attract potential customer in Indian market by building up the trust among the customer.Resources and cost consideration for the proposed researchCost- This is defined as total cost that aids to required to complete the project. CostConsideration by the company for the proposed business is that the cost required forstarting the new venture in India. The cost associated with the project to expand thebusiness via joint venture is $20000 (Schwalbe, 2015).Time- The impact of globalisation on multi-nation companies can be determined byframing the entire activities to report. Thus, whole project can be accomplished withinthe period of 2 to 3 months. Resources- In order to accomplish project management, there are some resources that arerequired to carry out the project task. However, the resources are as people, equipment,facilities, funding and anything that can aids to completion of project activity (Schwalbe,2015). 2
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