Globalization and Team Culture: A Study of Emirates Airline

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

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Abstract
This research project is an in-depth investigation of how globalization affects the team-
culture. This research aims to identify whether the teamer members are able to work together
in a global team of Emirates Airline. Purpose of the study is to investigate the impact of
globalization on team culture. To meet the purpose, primary data analysis has been performed
and primary data has been collected by a survey among the employees of Emirates Airline.
Study uses non-probability sampling method to perform the survey. Survey has been
performed among 50 employees of Emirates Airline. Findings indicate that globalization
positively impact the team culture of Emirates Airline. Access to technology advances for
achieving better performance is one of the drivers of rapid dissemination of global team-
culture across many large organizations. Likewise, communication is another significant
element of globalisation which has actually facilitated the ways of running a global team.

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Table of Content
CHAPTER 1: INTRODUCTION..............................................................................................6
1.1 Introduction......................................................................................................................6
1.2 Background to the Statement...........................................................................................7
1.3 Background of the organizations.....................................................................................7
1.3 Problem Statement...........................................................................................................8
1.4 Objectives of the study.....................................................................................................9
1.5 Research Questions..........................................................................................................9
1.6 Research Hypothesis........................................................................................................9
1.7 Rationale of the study.......................................................................................................9
1.8 Dissertation Structure.....................................................................................................10
1.9 Summary........................................................................................................................11
CHAPTER 2: LITERATURE REVIEW.................................................................................12
2.1 Organizational culture and globalization.......................................................................12
2.2 Globalization and Workplace.........................................................................................14
2.3 Impact of cultural diversity on work team performance................................................15
2.4 Virtual Teams- product of globalization........................................................................17
2.5 Impact of globalization on cross culture communication..............................................18
2.6 Cross Culture Communication Model...........................................................................21
2.7 A better Approach on Globalization..............................................................................24
2.8 Diverse teams to enhance performance in the organizational setting............................26
2.9 Theories underlying team development in organizations..............................................27

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2. 10 Benefits of global teams for international organizations............................................29
2.11 Global teams assist in creating a positive climate of diversity....................................32
2.12 Global team as a solution to global talent management...............................................33
2.13 Global teams as a mean of global integration: network builders and coordination.....34
2.14 Research Gap...............................................................................................................35
CHAPTER 3: RESEARCH METHODOLOGY.....................................................................36
3.1 Introduction....................................................................................................................36
3.2 Research Onion..............................................................................................................36
3.3 Research Philosophy......................................................................................................37
3.4 Research Approach........................................................................................................38
3.5 Research Design.............................................................................................................39
3.6 Data Collection Method.................................................................................................39
3.7 Data analysis..................................................................................................................40
3.8 Sampling........................................................................................................................40
3.9 Ethical consideration......................................................................................................41
3.10 Limitation.....................................................................................................................41
CHAPTER 4: FINDINGS AND ANALYSIS.........................................................................42
4.1 Survey Data....................................................................................................................42
CHAPTER 5: CONCLUSION AND RECOMMENDATION................................................74
5.1 Conclusion......................................................................................................................74
5.2 Recommendation............................................................................................................76

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References................................................................................................................................78

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List of Table
Table 1: Globalization trends have impact on team culture.....................................................42
Table 2: Diversity affects the team work.................................................................................44
Table 3: Type of challenges to global team.............................................................................46
Table 4: Processing and training required in a global team.....................................................48
Table 5: Cultural diversity has positive impact on team performance.....................................49
Table 6: Globalization can affect the cross cultural communication in a team.......................51
Table 7: Communication is one fundamental requirement to deal with globalization in
business....................................................................................................................................53
Table 8: Communication training for working in a global team..............................................55
Table 9: Technology based learning is required when working in a global team....................57
Table 10: Required human resource practices.........................................................................59
Table 11: HRM challenge to Emirates when managing global teams.....................................61
Table 12: Employee regional identity......................................................................................64
Table 13: Additional function by international HR manager of Emirates should better know
of..............................................................................................................................................66
Table 14: Ways for Human Resource Development................................................................68
Table 15: Employee Tenure in Emirates..................................................................................70
Table 17: Employment status of Employees in Emirates........................................................71
Table 18: Age Group................................................................................................................72
Table 19: Gender......................................................................................................................73

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List of Graph
Graph 1: Globalization trends have impact on team culture....................................................44
Graph 2: Diversity affects the team work................................................................................45
Graph 3: Type of challenges to global team............................................................................47
Graph 4: Processing and training required in a global team....................................................49
Graph 5: Cultural diversity has positive impact on team performance....................................51
Graph 6: Globalization can affect the cross cultural communication in a team......................53
Graph 7: Communication is one fundamental requirement to deal with globalization in
business....................................................................................................................................55
Graph 8: Communication training for working in a global team.............................................56
Graph 9: Technology based learning is required when working in a global team...................58
Graph 10: Required human resource practices........................................................................60
Graph 11: HRM challenge to Emirates when managing global teams....................................62
Graph 12: Changing perspectives from subordinates to business partners..............................64
Graph 13: Employee regional identity.....................................................................................65
Graph 14: Additional function by international HR manager of Emirates should better know
of..............................................................................................................................................67
Graph 15: Ways for Human Resource Development...............................................................69
Graph 16: Employee Tenure in Emirates.................................................................................71
Graph `17: Employment status of Employees in Emirates......................................................72
Graph 18: Age Group...............................................................................................................73
Graph 19: Gender.....................................................................................................................74

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Topic- How does globalization affect team work in businesses? Are teams able to work
together when they come from dissimilar cultures?
CHAPTER 1: INTRODUCTION
1.1 Introduction
This research project is a detailed investigation of how globalization affect team work in
business to find out whether teams are able to work unanimously when they come from
different cultural backgrounds. Globalization certainly made changes in the dynamic of
business and that happens irreversibly. Presently, organizations often operate in a much larger
scale and in environment of global competitiveness where the product development, market
needs, customers’ targets should consider myriad cultures, collaborations and regional
development. According to Noe et al. (2017), while information and communication
technologies connect various nations, culture and languages in virtual reality, the physical
reality is being influenced by the movement of people creating multi-national as well as
multi-cultural environment in the real world. So it is worth mentioning that the migration
could trigger the phenomena of cultural shock by forced integration of people from different
nations, languages and cultures. Today, it is not unusual to consider foreigners as colleagues
or co-mates whereas in the recent past this was rare. This shift could affect the structure of
people and workforce which is available for business organizations and carries and conveys
the cultural diversity alongside.
The purpose of this dissertation is to identify how globalization affect team work in
business and identify whether teams are able to work together especially when they come
from different cultural backgrounds. In order to judge and analyse the issue with the real
world context, global operation of Emirates Airline has been considered in the analysis. This