Globalization | General Education

Running head: GERERAL EDUCATION
GERERAL EDUCATION
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1GENERAL EDUCATION
The term globalization or the globalization is considered to be the process which tends to
involve interaction and integration among various people, governments and various number os
companies that tends to exist world wide (Hirst et al). It is considered to be one of the most
complex and multifaceted phenomenon . however, according to some critics, it is a form of
capitalist expansion which tends to involve the incorporation of the local as well as the national
economies into that of the global and unfettered market economy (Beck) One of the reason
behind the development or the advancement of the globalization is mainly because of the
advancement of the technology as well as the development of the technology of the
communication (Pieterse). The enhanced level of communication across the globe tends to be
directly related to the growth of the international trade, culture and the ideas. It is to be noted
that globalization is a process of the finance related to the interaction and integration which is
very much associated with the social as well as the cultural aspects (Enloe). However, it is to be
noted that various number of conflicts and diplomacy are a huge part of the history of the
globalization as well as of the modern globalization. The essay will be focusing on the fact that
the globalization is an inevitable as well as an irreversible process while highlighting the
company Nike.
Financially, the globalization tends to involve the various number of services, goods and
even the financial resources of the capital, technology and that of the data. The expansion of the
global markets have helped in the liberalization of the financial activities of the various exchange
of the products and the funds (Lechner, Frank and John). It is to be noted that the removal of the
trade barriers across the border have led to the feasible formation of the global markets. Some of
the advances in the means of the transport are that of the steam locomotive jet engine, container
ship along with the enhancement of the telegraph and its modern offspring like the internet and

2GENERAL EDUCATION
the mobile phones tends to show the development in the structure of the telecommunication
(Scott). All these factors are considered to be significant in globalization which have led to the
further generation of the interdependence of the financial as well as of the cultural activities that
tends to take place across the world (Martell). it is because of this reason as well, the
globalization is considered to be inevitable and irreversible process.
However, according to the International Monetary Fund, the four main factors of
globalization are the trade and the transactions, movements related to the capital as well as of the
investment, migration as well as of the movement of the people and that of the dissemination of
that of the knowledge. On the other hand, it is to be noted that the challenges of the environment
like that of the global warming, air pollution and the excessive fishing of the ocean also tend
stobe connected with that of the globalization. The process of the globalization tends to affect
the work as well as the business organization, economy as well as the socio-cultural resources as
well as the natural environment. according to 888, globalization of the other hand can be divided
into the economic globalization, cultural globalization and the political globalization.
However, there are various aspects which makes the globalization an inevitable and as an
irreversible process. The travelling in the air has helped the people to travel across the globe. It is
being believed that it is more likely to develop in the upcoming days. Technology has
incoproated the air travel which tends to involve entering into the altitudes of the space for the
faster form of the travel between the countries. The new forms of technology in the future will
only make the process of crossing the continents and the national boundaries cheaper and easier.
The example of the trade links between the China and the Europe can be taken into account here.
They are funding for a trans-continental railroad which will help in the transport of the goods
across the lands.

3GENERAL EDUCATION
The new theory of the trade have highlighted the function of the scale and he
specialization. This tends to indicate that the companies or the organizations which tend to have
become developing specialized with huge outputs are mainly to thrive. The global brands are
becoming progressively powerful with its customers in the worlds which are developing getting
attracted to the limited quality of the standard.
According to Stromquist, Nelly and Karen Monkman, the world trade has developed
faster in comparison to the world GDP. Studies tends to indicate that the world trade has
developed for about 7 percent since the year 1945 in comparison to the global growth which is
about 3 percent. However according to Palan, Richard, and Christian , many countries which are
developing and are emerging have the capability for financial growth and progress which will
enhance the trade of the globe and even develop the diversity of the globalization as well.
Various studies that have been conducted indicates the fact that the Nike is very much
synonymous to that of the globalization. Since he past two decades, he company is considered to
be one of the significant pioneers in outsourcing production to the worlds which are developing.
In the present situation of the contracted factories of the company, nearly 1.02 Million workers
tends to work in different 42 countries in order to produce its products (Mustamil et al). It is to
be noted that 29 percent of the products of the company is produced in China while 44 percent of
it is produced in the Vietnam. However, it is to be noted that though the supply chain is
considered to be an advantage for the company, the approach of the “America First” by Trump
and the emergence of the protectionist policies tends to be a global challenge for the company
Nike.
Presently, the company Nike tends to face an average of 11 percent on the shoes which
are being imported into the US. However, it tends to have a treat of the increase to about

4GENERAL EDUCATION
45percent for the goods that are coming from that of the China (Saputra et al). In the shorter
term, the company has ramped up the politicization efforts to provide support to that of the free
trade and the open boards. The example to support this point is that the company Nike has been a
vocal proponent of the Trans Pacific Partnership. The US brand tends to threw its weight upon
the program while promising to create 10,000 jobs. On the other hand, Nike’s solution of the
medium term to that of the protectionist pressures is to limit the reliance on the cheap foreign
labor I its process of production through the automation. In combined partnership with the Flex
which is a high tech manufacturing company, the company Nike has introduced of about higher
efficiencies into the labor intensive procedure of the making of the shoe. It is to be noted that
about 20 percent of the production is set to be computerized by the year 2023 (Nayak).
However it is to be noted that the company has been helped by the policies of the UK
which helped in the development of its product. the US government tends to support the
company specially in its stability in the macro economics , rates of low interest, consistent
conditions of the currency as well as the international competitiveness of the system of the tax.
These are mainly the reasons behind the success of the Company globally.
In the present scenario, people are very much conscious of their health. It is because of
this , the demand for the products which are related to that of the fitness like the apparel needed
for doing exercises , shoes and the equipment’s are enhancing ((Brohi). The demand for the
products of the Nike are increasing globally because people are looking for sport shoes,
equipment’s and the apparels.
It is being very effectively utilized by the company Nike. They apply the system of the
marketing information to that of the economics of the innovation, segmentation and even in the
differentiation in majority of its business. It can be said that the company Nike is the significant

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leader in the business because of its utilization of the valuable information technology which is
being applied in every aspect of the product from the expansion to that of its distribution.
The company Nike is a company that tends to get operated across the world. it has around
700 factories that tends to employ of about 550,000 workers in around 50 different countries.
The company tends to sell different variety of products to different countries as per their
requirement of their lifestyle. The company also tends to produce some limited number of
products to the individual’s who likes to follow the trend as per their collection (Nisen).
However, as the technology is improving, the company Nike tends to spend a huge amount of the
R&D in order to attain the creativity and even huge amount of the revenues as the creative
products will be attracting new consumers. On the other hand, it is to be noted that the E-
commerce with that of the flash is one of the technology which is being currently utilized by the
Nike. The customers tends to understand the detail of the product in a clearer manner with the
help of the e-commerce with the flash.
However, the fact that the globalization is very much inevitable and irreversible is well
understood through the impact of globalization on that of the Nike. Since people are more
concerned about their health, the company Nike has focused their target audience on the people
who are very much interested in the sports. The sports person tends to be very much focus on the
footwear, apparel and various equipment’s which are suitable for them and which will be helping
them to perform in a better way (Youn). However, another development of the Nike is that of the
development of the footwear with the timer as well as that which tends to calcite the distance.
The product will be able to estimate the time as well as the distance when they are being used in
the process of the running. It is through the effect of the globalizartion, the company has [tend to
design the concept of the future sole which gives the opportunity to the students belonging to that

6GENERAL EDUCATION
of the high schools and that of the colleges to design their own products. Taking this into an
advantage, the company Nike is able to come up with new different kind of products across the
world.
Nike is considered to be the leading company for the footwear products. Its products are
available across the world. however, though it is being considered as one of the largest sport and
the fitness company, it still has many challenges to face against its competitor in terms of the
new ideas of products. In the process of the planning, it is the need of the Nike to evaluate the
demands of the customers. The example of the collaboration of the Nike and the Apple can be
taken into account here. According to the report provided by the Ceo of the Nike Company, The
Nike as well as the Ipod Sport Kit is considered to be a wireless system that tends to connect the
Ipod nano to give its customers a personal running as well as the experience of the workout. On
the other hand, it is to be noted that the company Nike is on the process of making many other
products with the Ipod such as the shorts, tops and armbands . The Ceo’s of both the company
Nike and Apple will tend to work together in order to maximize the experience of the Nike as
well as of the Ipod. The partnership between the Nike and the Apple will even help the company
Nike to remain o eof the leading sports company in the market.
It is through the process of the globalization, the company Nike has got new
opportunities in the fashion industry as well. the collaboration of Nike with the company G.A.P
will help in producing new sports products which will lead to the boosting of the sales of the
company across the world. the collaboration of the Nike with Gatorade will also help in
producing energy drinks as they are both on the same sector of the sport that is to satisfy the
needs and desires of the sport man.

7GENERAL EDUCATION
It is through the help of the globalization, various companies like that of the Nike has
reached its advancements and with the collaboration of the other companies, is able to develop
their own products and sell in the market. It can therefore be said, that the globalization is an
inevitable process and totally irreversible.

8GENERAL EDUCATION
References
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Brohi, Hina, et al. "Strategic Marketing Plan of Nike." (2016).
Enloe, Cynthia. Globalization and militarism: Feminists make the link. Rowman & Littlefield,
2016.
Hirst, Paul, Grahame Thompson, and Simon Bromley. Globalization in question. John Wiley &
Sons, 2015.
Lechner, Frank J., and John Boli, eds. The globalization reader. John Wiley & Sons, 2020.
Martell, Luke. The sociology of globalization. John Wiley & Sons, 2016.
Mustamil, Norizah, Ho Yeow Chung, and M. S. B. M. Ariff. "Determining Brand Personality of
Nike Sports Shoes Using Aaker’s Brand Personality Scale." International Journal for
Innovation Education and Research 2.6 (2014): 128-137.
Nayak, Trilochan. "" Just Do It"@ Ad Campaign: The Case of Nike Inc." Globsyn Management
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Nisen, Max. "How Nike solved its sweatshop problem." Business Insider 9 (2013).
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really works. Cornell University Press, 2013.
Pieterse, Jan Nederveen. Globalization and culture: Global mélange. Rowman & Littlefield,
2019.

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Promotion, and Brand Image on Purchase Decision of Nike Sports Shoes (Case Study on
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Scott, Alan, ed. The limits of globalization. Routledge, 2013.
Steger, Manfred B. Globalization: A very short introduction. Vol. 86. Oxford University Press,
2017.
Stromquist, Nelly P., and Karen Monkman, eds. Globalization and education: Integration and
contestation across cultures. R&L Education, 2014.
Youn, Sung Hee. "Nonskid pad for shoes." U.S. Patent Application No. 29/510,244.