This paper discusses the political environment, ethics, social responsibility and sustainability, and organizational structure of GE in its operations on Brazil.
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Running head: GLOBALIZATION1 Globalization General Electric Student Name Institution Affiliation
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GLOBALIZATION2 Introduction General Electric (GE) is a multinational company based in America and headquartered in Boston. GE has aggressively invested in the foreign expansion of its company. There exist various reasons for GE to expand its business operations globally. Increasing globalization forces have altered GE’s nature and terms of doing business irreversibly and significantly (Sechler, 2012). This paper discusses the political environment, ethics, social responsibility and sustainability, and organizational structure of GE in its operations on Brazil. Political environment Political decisions in foreign governments affect the operations of GE. In GE’s operations at Brazil, interventions by the government have greatly affected its growth. Also, the government in Brazil has been open to global trade and thus boosting GE’s globalization business operations. For GE to succeed internationally, technology is vital. In the foreign markets where GE operates, other companies have greatly invested in technology to boost competitiveness (Roberts, 2010). For GE, increased digital technology adoption has contributed to major growth in the different industries where it operates in Brazil. This increased adoption of digital technology has led to innovation of new products and services in all sectors where GE ventures in, and thus an opportunity for growth in GE’s industry environment. Ethics, social responsibility and sustainability In its global business operations, GE is focused on satisfying all stakeholders’ interests through corporate social responsibility (CSR) tactics. These CSR activities capitalize on gaining a competitive edge over rivals for the advantage of shareholders, customers, owners, employees,
GLOBALIZATION3 and the community at large (Sechler, 2012). In GE, all CSR policies give more priority to all interested groups on the basis of strategic direction and industry growth. For instance, GE puts the aviation sector into consideration when designing its corporate citizenship strategies (Caselli, 2012). All these internal and external corporate strategies are governed by an ethical conduct of integrity, competence, independence, and objectivity. As a result, GE has obtained competitive advantage internationally and enjoys a sustainable market for its products and services. Organizational structure Internationally and in the Brazil markets, GE has established one of the best organizational structures. Going global requires a company whose cultural mix is invaluable. GE’s organizational culture supports business transformation into that of a premier digital sector firm. The company’s workforce is a mix of people from different counties, and this shows that GE promotes cultural diversity (Dicken, 2010). GE has been successful in managing Brazilian culture given that most employees’ come from the nation and understand the business culture of the country well. Globalization has made GE embrace workforce diversity, thus diversity of color, education, age, and gender. As a result, there is equity and fairness that prevail in GE and its global market operations (Istrate, Rothwell, & Katz, 2010). The demerit of this is that it creates more job opportunities to citizens of different countries other than the Americans. Conclusion In a nutshell, GE has been able to enjoy substantial business benefits from the transformations in the marketplace as a result of intense focus of globalization until now due to divisive efficient business strategies. However, due to emerging economies like India and China
GLOBALIZATION4 who claim a bigger role in the global marketplace, further intensity rates of globalization may establish substantial challenges to GE.
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GLOBALIZATION5 References Caselli, M. (2012). “Trying to Measure Globalization: Experiences, Critical Issues and Perspectives” Springer Publications. Dicken, P. (2010). “Global Shift: Mapping the Changing contour of the World Economy” 6thedition, Guilford Press. Istrate, E., Rothwell, J. & Katz, B. (2010). “Export Nation: How US Metros Lead National Export Growth and Boost Competitiveness” Metropolitan Policy Program. Roberts, D. (2010). “How Amersham became GE’s healthcare HQ” Guardian, Available at: http://www.guardian.co.uk/business/2010/jan/14/general-electric-amersham-healthcare Sechler, B. (2012). “GE’s Work Force Rose in 2011 for First Time in Years”The Wall Street Journal. Pp, 6-15.