Globalization Supply Chain Assignment Coca Cola
Added on 2020-04-01
12 Pages2907 Words179 Views
Running Head: Competitive StrategyCompetitive Strategy
Competitive Strategy 1ContentsCoca –cola- Globalising the supply chain.......................................................................................1Definition of Globalization supply chain....................................................................................1Coca-Cola globalized supply chain.............................................................................................1Impact of globalizing supply chain on Coca-Cola......................................................................1Apple - Globalising the supply chain..............................................................................................3Definition of Globalization supply chain....................................................................................3Apple globalized supply chain.....................................................................................................3Impact of globalizing supply chain on Apple..............................................................................3Zara- Target market and modes of entry.........................................................................................4Target market and modes of entry...............................................................................................4Zara target market and modes of entry........................................................................................5Impact of target market and modes of entry................................................................................5Ford- Target market and modes of entry.........................................................................................6Target market and modes of entry...............................................................................................6Ford target market and modes of entry........................................................................................6Impact of target market and modes of entry................................................................................7References........................................................................................................................................9
Competitive Strategy 2Coca –cola- Globalising the supply chain Definition of Globalization supply chain Globalization and across the board Internet network are offering to ascend to broadened and interconnected supply chains that mismatch the globe. As organizations wander into new markets and manage providers and clients crosswise over fringes, their supply chains turn out to be more unpredictable and are a higher hazard to business progression (Christopher, 2016). Companies are going global with a supply chain. For instance- coco-cola; the company follows the globalized supply chain.Coca-Cola globalized supply chain Coca-Cola is adopting globalizing supply chain because a company wants to meet the dynamic need of the growing market and the new consumer segments. It helps the company in managing the balance between the risk caused by economic and political uncertainties (Coca-Cola, 2017). The organization is globalized in 2 Dimensions. Vertically, a company is globalized along with the supply chain and of a relevance of the franchising system. The supply chain of the company contains 300 bottling partners across the world. Horizontally, the company is globalized in different regions that include 6 operating groups such as Eurasia, Europe, Africa, Latin America, North America, and Pacific.Impact of globalizing supply chain on Coca-Cola This globalizing supply chain helps the company in connecting the operations of the company with advanced cost. For managing the Ford and logistics charges company has to pay a tariff, transportation, tax, duty. But with the help of globalized supply company reduce the production cost by adopting new technology, by adopting new qualified employees, etc. Though, for
Competitive Strategy 3adopting new technologies company need to perform investment. The company needs to bear therisk while adopting new technology (Marshall, McCarthy, McGrath, and Harrigan, 2016). Globalising supply chain enables the opportunity for the companies for expanding the business in the new market. The coca cola company is following horizontal supply chain which helps in dealing with multiple companies (Mangan, and Lalwani, 2016). This leads to the success of the company. Though, on the other hand, a company might face large-scale management issues related to the inventory and distribution issues. The company should manage the issues with the help of the globalized supply chain. Global quality shows a rise in relation to the high level of quality among the competitive products or services across the world. The globalized supply chain can help companies in enhancing the quality with the use of the advanced technologies andby adopting different types of raw materials. Though, operating the logistics across the border may lead to the legal issues for the company. The company needs to take care of the legal laws and policy that can create an impact on the working of the company. The implementation of the globalized supply chain will lead to the success of the Coca-Cola Company. Though there are some of the issues that the company has to face still, a globalized supply chain is beneficial for the company. This enhances the quality of the products and services; this will lead to the opportunity for the company to grab the attention of the new customers and will also motivate the companies to adopt new technologies. Ultimately, the working of the company will become effective and this leads to the success.
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