Growth Sustainable Business Plan for GO BEAUTY Company

Growth sustainable
business plan

EXECUTIVE SUMMARY
This project report summarises a business plan in relevance with growth and sustainable
practices. Business idea is based on the company GO BEAUTY company which offers chemical-
free costematic products to their targeted customers.

Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION ..........................................................................................................................1
Proposed future business..............................................................................................................1
Targeted customers......................................................................................................................1
Evaluation of competitors ...........................................................................................................2
Skill analysis for GO BEAUTY company ..................................................................................3
Projected 2 year profit & loss, cash flow analysis and break even point ....................................4
Finding and selecting suitable source for funding ......................................................................4
Plans for obtaining resources.......................................................................................................4
Type of organisation and management information system for the chosen business .................5
Vision of business .......................................................................................................................5
CONCLUION .................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business plan refers to a descriptive document which outlines objectives of company and
means to attain them effectively by using varied resources (Bridge, 2017). It lays out a roadmap
for differential operations such as marketing, human resource and finance. This project report
highlights varied aspects while creating business plan such as skill analysis, competitors, growth
strategies and many more. Business idea which is discussed in this project about GO BEAUTY
company who essentially deals in costematic products. Company provides organic beauty
products to their customers. This business idea is considered as viable as trend of using chemical
free products has been grown in a significant manner.
Proposed future business
GO BEAUTY company provides costematic products for skin and hair care which are of
organic nature. It is a product based company whose main business is to sell their products to
their customers. Entrepreneurs have opened up this company by researching the issues of people
using chemical based beauty products which has varied side effects (Drobyazko and Et. Al.,
2019) .
GO BEAUTY offers organic costematic products with standards packaging to their
customers. Their products have been made through plant-based ingredients which are grown
without using fertiliser or pesticides.
Intellectual property rights are understood as legal rights which are provided to inventor
or creator in order to protect their innovation for a specified period of time (Durmanov and Et.
Al., 2020). It is imperative for entrepreneurs to register patent of their packaging which has a
print of their logo. They should also register for trademark in order to protect their logo and their
brand name.
Targeted customers
Entrepreneurs of GO BEAUTY company have decided to target B2C and B2B segment
which helps them to make a reach to large number of customers. In order to determine targeted
customers, entrepreneurs of GO BEAUTY company has performed STP analysis. Through this
practice, they have chosen to target customers who are facing issues by using chemical-based
products for their skin and hair care. In STP analysis, they have practised to segregate their target
customers on the basis of demographic and psychographics (Gabler and Et. Al., 2017). They